Ada Fiedorow

Experience

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  SABMiller

  Jun 2010 - Oct 2013

  Junior Brand Manager

  Tyskie 5th Stadium (award-winning campaign of 2012; Grand Prix & Golden Effie)> Event Management (3 largest internal and external events for Tyskie)> Close cooperation with Trade Marketing (BTL/consumer contest/volume/ value driven projects coordination)> Coordination of the evaluation process> Taking part in coordination of cross-channel activations (strong cooperation with Trade Marketing)> Analytical support for the brand marketing team; creating tailored reports based on databases like Ex Factory data, ACN, ATPTyskie: leader of Beer Republic activation> Preparation of 360 degrees activation (top 10% of innovative projects in KP SA) includes:> Innovative in-store mechanisms and first beer loyalty program> ATL/BTL campaign (dedicated program in local TV, TVC, press, OOH, digital),> Event management (3 days; 60000 visitors/day)Tyskie Klasyczne: new sub-brand of Tyskie introduced in September ‘12 (Total Poland) – Perły Roku 2012Support project leader in ATL campaign (TVC, press, OOH)> Run Digital campaign (Facebook, webpage, banner and rich media)> Run PR activities (special events in Tychy Brewery/ follow-up of press releases)> New Packaging Development Show less

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  K&Y Innovations Agency

  Oct 2013 - Feb 2016

  Innovation Manager

  Elephant.co (Consumer Electronic / IoT) – Winner of Acceleration Program USMAC, Finalist Wolves Summit 201510/2014 – 01/2016 Internet of Things, Project Manager> Run international startup project (Consumer Electronics/ Internet of Things)> Run Product Development Team incl. Engineers, Designers, Strategic Managers and 3rd parties (around 20 people)> Winner of Acceleration Program USMAC. intensive 3-week training in Silicon Valley based on design thinking, putting an idea into reality and fundraising> Develop PR and marketing strategy as well as PR and marketing communication plans> Development of business plan, financial plans and annual reports for internal and external shareholders> Work with various forms of funding incl. external investors and EU fundsKid and Young sp. z o.o. (Advertising Agency)10/2013 – 09/2014Advertising, Project Manager> Product Development and Innovative Projects Management> Run innovative projects for stakeholders and investors (internal clients)> Search for new product ideas (with coherent design) developing business plans, financial plans, marketing strategy (incl. market research) and creative campaign ideas> Run team of 5 people (Creatives and Graphic Designers) Show less

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  Müller UK & Ireland

  Feb 2016 - May 2023

  Brand Manager

  Dairy, FMCG, Marketing Dep., Brand Manager > Responsible for all brands in the Müller portfolio in Poland (including pillar brands Müllermilch – no. 1 in category, Riso – no. 1 in category, Mix) > Working in international team (Czech Republic, Slovakia, Poland, Germany) > Strategy and communication development for all brands in Poland> Reporting directly to Managing Director CEE > Responsible for most important 360 degrees consumer promotion in CEE region (managing promotion in 3 countries) > Working on daily basics with P&L, sales reports, Nielsen, qualitative and quantitative researches to constantly grow brands Show less

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  The Miracle Makers

  Feb 2018 - now

  Co-Owner

  International e-commerce fashion brand> idea and implementation of an innovative brand in the maternity sector with sales dynamics YoY +150% in the first 3 years. > building a solid base of loyal customers > building a wholesale customer base (with returning purchases) in countries such as: Germany, Netherlands, Belgium, France and UK> sale in a multi-brand store in the US based on dropshipping (multi-brand platform with 250T+ IG followers)> building a shop on Shopify from the scratch (as well as Wix and Shoper)> daily maintenance on Shopify (analyzing sales data, sales forecast + production plans, ongoing improving the store); co-operating with external warehouse> working with social media strategy and advertising tools (Meta Business Suite, Facebook Ads) > working with marketingy tools such as Google Analytics 4, Google Merchant Center, Google Ads, Canva, Email marketing> work with a full capsule collection: clothes, underwear and accessories (concept, work with a constructor, sewing rooms, selection of knitted fabrics, production planning) Show less