Bruno Latorraca

Experience

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  LUPO S.A.

  Apr 2015 - Jan 2020

  Franchises Supervisor

  Worked at 6 LUPO Franchise Units (Shopping Tijuca, Barra Shopping (2 units), Nova América, Galeria Catete and Galeria Ipanema). Report: Franchisee - Team: 45 salespeople • Analysis, planning and execution for the restructuring of the Procurement area, changing inventory time from 180 days to 100 days through purchasing management. • 17% increase in sales in the first half of 2016 due to improved positioning of products and layout at the point of sale, analyzing categories. • 14% increase in the average ticket (SSS 2016 x 2017) in franchises through sales team training and implementation of Goals for the sales team through individual Performance Indicators spreadsheets. • Negotiation of rent reduction with malls (Barra Shopping, Shopping Tijuca and Shopping Nova América), resulting in savings of 3.5% for the group in 2017 Show less

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  Grupo End to End

  Jan 2020 - Jan 2021

  Project Manager

  Head of Contract and Operations at Atlético Mineiro Relationship Program (Galo na Veia). • End-to-end management of the Manto da Massa project. • Construction and development of the entire program team. • Construction of the 2021 Strategic Plan with a focus on remodeling the program, experiences and new sources of revenue. • Relationship development with club sponsors to develop sales leverage campaigns. • Development of CRM strategies focused on communication, acquisition and retention of fans in the program. Show less

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  Ceará Sporting Club

  Jul 2021 - Jan 2022

  Relationship Program Manager

  • Redesign of the Relationship Program (Sócio Vozão) with 8 thousand members and now has 44 thousand at the end of the contract (December/2021) and a record revenue of 14MM reais, being the third most important source of revenue for the club, behind only of TV rights and sale of athletes.• Construction and development of the entire program team.• Development and qualification of coordinators – Events, Product, Service and Content.

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  PlayGreen

  Jan 2022 - Mar 2023

  Head of Marketing

  • Construction of the Marketing team focused on acquisition, activation, retention of users and affiliates.• Implementation of Marketing area processes.• Active participation in acquisition tests in search of the best growth levers for the base of new bettors. Result: 600,000 bettors in 7 months of operation (April to December 2022) with a CAC 8 times lower than the industry average using, above all, growth hacking and digital marketing strategies.• Active participation in building relationship rules with users via email marketing, SMS and WhatsApp.• Centralize communication between Marketing and internal areas such as Customer Success, Product, Content and Operations and externally with agencies and other suppliers. Show less

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  OTG Games

  Mar 2023 - Dec 2023

  COO | Consultant

  OTG is a gambling company that work as affiliate with sportsbooks sites in Brazil.Position: CEO - Team: 06 direct employees• Build and develop the business through relationship with sportsbooks websites and other stakeholders• Build and manage Marketing Team• Build and monitoring of processes and KPIs on Marketing and CX áreas• Partners contracts negociation – Best result: Exclusivity contract with a sportsbooks and cassino website of R$ 600.000 / month during 3 years.• Idealization and execution of sports sponsorship• Transformation of the business into a Betting Agency for Influencers, connecting them to bookmakers and managing: Contracts, sales funnel, communication with users, visual identity and communication channels. Result: 10 contracts in 1 month. Estimated revenue of R$5M in the next two months. Show less

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  Footstats

  Feb 2024 - Aug 2024

  Head of Growth & Marketing

  Footstats has been providing statistical data to TVs, betting sites, and FantasyGames like CartolaFC and Rei do Pitado in Brazil since 2004. The company is now about to launch an app, supported by Alvarez&Marsal, called i2A – Insights to Action – which suggests the best live football betting opportunities using Artificial Intelligence based on years of data collection by the company.Responsibilities:Pre-Launch:Create and execute launch strategies focused on communication/content, acquisition, and retention.Post-Launch:Hire and manage the marketing team, including content, acquisition, and user retention specialists.Manage relationships with advertising and performance agencies.Hire and manage the support team. Show less

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  Betsson Group

  Sept 2024 - now

  Affiliates Manager Brazil