Experience

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  Basten greenhill andrews

  Jan 1988 - Jan 1996

  Group account director

  Led teams to pitch / develop business for accounts including Nationwide, Mitsubishi, IBM (Europe), BMW (GB), BMW (AG), BT International. Expertise in branding, retail environment, dealer development, sales literature, direct response campaigns. Worked in partnership with WCRS, Evans Hunt Scott and AKQA to deliver integrated campaigns for BMW.

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  Saatchi & saatchi business

  Jan 1989 - Jan 1990

  Account manager

  Responsible for global ATL Honeywell Control Systems account. Part of successful pitch team for Quest Perfumes. Gained valuable experience in how a major creative agency operates including training in Saatchi briefing process.

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  Oasis comunications

  Jan 1996 - Jan 2003

  Marketing director

  Founding partner of this independent full-service agency. Responsible for pitches to secure new clients including Cap Gemini, Freemans The Book, Scottish & Southern Energy, Thameslink and South Central Trains web presence, Blue Circle.Managed quality of creative and copy for a variety of lead generation activities for these and other clients, building the business to a permanent headcount of over 50 before it was sold to Saatchi & Saatchi. Delivered proposition development workshops for Cap Gemini and their clients in London, Les Fontaines (Paris) and Harvard. Show less

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  Prudential assurance

  Dec 2002 - Jun 2016

  Continued to lead and develop team accountable for the retirement journey communications and DR campaigns to generate leads from legacy pension customers, working with non-advised telephony teams to ensure lead flow and quality. Revised all retirement journey communications post 'Pensions Freedom', successfully launched D2C drawdown. Developed new DR strategy and successfully implemented from late 2015 to maintain lead flow to telephony.Marketing lead for Drawdown launch and regulatory change projects including 'Freedom', Annuities Thematic Review and ABI new retirement language. Responsible for ensuring all client literature compliant with COBS and for the control framework to feed SYSC.All my teams at Prudential were distributed between London, Reading and Stirling. Show less Accountable for lead generation and kit to support retention and acquisition of public sector AVCs (Local Govt., University and Teachers) and retention of private sector clients. Implemented a new communication strategy to successfully kick start the growth of leads and sales: including significant changes to websites, DR campaigns and seminar kit. Implemented staff training and operationalization of team processes to professionalise the team and regain the confidence of the Sales channels. Delivered AE kit and private sector campaigns (including award winning "Longest Holiday" campaign) to drive employee engagement and contributions. Show less Accountable for communications for adviser and D2C pension propositions during this maternity cover. Delivered 'brand building' adviser DM to generate interest and subsequent sales for the FRP lifetime pension.Implemented redesign of legacy benefit statements for key pension books incorporating marketing patches to highlight benefits such as TFC and re-designing to highlight current value and growth since last statement. Delivered bonus declaration packs for all legacy pensions and endowments customers. Show less

  • Head of Consumer Marketing and Experience

    Sept 2015 - Jun 2016

  • Head of Corporate and Consumer Marketing

    Sept 2013 - Aug 2015

  • Head of Corporate Marketing

    Aug 2012 - Aug 2013

  • Head of Individual Pension Marketing

    Jul 2011 - Jul 2012

  • Head of Key Accounts Marketing

    Oct 2010 - Jun 2011

  • Head of Channel Development

    Feb 2008 - Sept 2010

  • Head of Channel Planning

    Sept 2006 - Jan 2008

  • Planning Manager

    Dec 2002 - Aug 2006
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  Just group plc

  Jul 2017 - now

  Db marketing & business development manager at just group

  My role is to raise our profile with trustees, so they are aware how Just can deliver value for their schemes. My career path as taken me from agency to client side with Prudential, where I was fortunate to work across adviser, key account, corporate and end customer pensions propositions - bulks was the missing piece (until now!). The DB team at Just are here to help, so if you're a pensions professional and interested in how Just can help you de-risk your DB scheme, please contact me or any of my colleagues. Show less