Kanika Lamba

Kanika lamba

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location of Kanika LambaDubai, United Arab Emirates
Followers of Kanika Lamba2000 followers
  • Timeline

  • About me

    Digital Marketing Manager | CAPM Certified | Marketing Communications Strategic Consultant

  • Education

    • Amity university noida

      2017 - 2020
      Ba- journalism and mass communication anchoring
  • Experience

    • Exambazaar

      Jul 2018 - Sept 2018
      Content writer intern

      • Created advertisement video scripts.• Managed social media promotion.• Published and refined daily news articles.

    • The hindu

      May 2019 - Jul 2019
      News reporter intern

      • Covered diverse journalistic beats for print and online editions.• Produced 32 news articles for Mumbai edition within 8 weeks.• Reported on politics, education, and entertainment.• Conducted in-depth research and interviews.• Collaborated with editors and photographers.

    • Medeor 24x7 hospital dubai

      Dec 2020 - Jan 2021
      Digital marketing intern

      • Developed engaging hospital website content.• Revamped website design for improved accessibility.• Produced promotional videos to drive engagement.• Conducted regular website audits for accuracy.• Collaborated on content strategies aligned with hospital branding.

    • Tech unicorn

      Jan 2021 - Aug 2023

      • Presented engaging product demos and pre-sales activities.• Produced marketing content, boosting brand visibility by 50%.• Gathered comprehensive client requirements through effective communication.• Delivered compelling pitches highlighting product value propositions.• Liaised between clients and engineering team for accurate implementation.• Cultivated relationships with 20+ accounts, customizing engagement strategies.• Analyzed customer needs, providing insights for optimal solutions.• Authored informative product-centric articles for company website.• Facilitated 25+ adoption and change management sessions.• Maintained 90% customer satisfaction rate through regular feedback checks. Show less

      • Customer Success Manager

        Apr 2022 - Aug 2023
      • Project Management Executive

        Apr 2021 - Apr 2022
      • Project Management Intern

        Jan 2021 - Apr 2021
    • Cx unicorn

      Aug 2023 - now
      Digital marketing manager

      • Directed integrated marketing campaigns for tangible brand growth.• Implemented tech-driven strategies.• Produced diverse marketing materials with the team.• Managed influencer campaigns and client relationships.• Pitched proposals and attended meetings and shoots.• Oversaw social media and account management.• Boosted brand engagement by 50% and expanded reach by 70% in 12 months.• Achieved an average ROI of 60% in performance marketing.• Supervised a team of 6-7 professionals.• Integrated a live bookings application for smooth user experience. Show less

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Kanika Lamba
      Bronze Award International Award For Young People December 1, 2015 Was awarded the Bronze medal in the Duke Of Edinburgh's International Award For Young People for imbibing skills and providing social service.
  • Volunteer Experience

    • Tutor

      Issued by Teach India- TOI initiative on Apr 2016
      Teach India- TOI initiativeAssociated with Kanika Lamba