Experience

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  Lt public relations

  Jun 2014 - Sept 2014

  Pr intern

  • Wrote press releases for clients that were published in trade publications• Audited the agency’s Facebook fan page performance through content analysis and reflected on effectiveness based on the company’s social media plan• Presented recommendations based on audit, including new objectives and strategies inspired by industry trends• Assisted with communication and media training sessions with groups of 10-30 client executives• Curated 10-12 posts daily for firm’s Twitter and Facebook accounts to highlight industry trends• Performed business development research to reach out to potential clients and identify speaking opportunities• Contributed to client projects, including social media assessments, survey analyses and testimonials• Wrote articles for the company blog related to the PR industry to engage an audience of industry leaders and clients• Produced media outlet lists and research for RFP responses, including content that assisted with a winning proposal Show less

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  Allen hall public relations

  Oct 2014 - Mar 2015

  Account supervisor

  • Managed relationship with client by holding meetings to discuss initiatives and report results• Oversaw a team of four account executives by conducting strategy meetings, delegating tasks and supervising projects• Produced media kit materials about client’s book release with team and shared them with audience and reporters• Created book website to foster engagement with readers• Generated content with team to promote book release on social media platforms with 24 mentions on Twitter Show less

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  Her campus media

  Jan 2015 - Mar 2015

  Writer

  • Pitched 1-5 relevant stories each week in collaboration with other writers with 100 percent picked up• Wrote weekly articles for a target audience of college women

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  Dialsmith

  Mar 2015 - Mar 2016

  Pr and marketing coordinator

  PR responsibilities:• Created integrated PR campaigns through traditional and social media• Developed and executes social media strategic plan and communication, tracks and reports on social analytics and manages day-to-day social media posting and engagement tracking• Drafted press releases, as well as monitors company, competitor and industry coverage• Built influencer and editorial media lists as well as event and speaking opportunities Marketing Responsibilities:• Tracked marketing KPI’s for overall marketing strategic planning, including all website metrics (sessions, unique new users, behavior flow, bounce rates, SEO keyword rankings, etc.)• Developed and distributes outbound marketing communications including newsletters, invitations and promotional emails• Supported content development of all outbound marketing materials and affiliate program materials• Assisted in the launch of new company website including developing and editing content and images• Maintained blog editorial calendar and writes content for blog while incorporating keyword and topic targets for SEO optimization Show less

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  Kati vanloo consulting- freelance pr and marketing services

  Mar 2016 - now

  Strategic communications & marketing consultant

  • Provides council on strategic PR and social media plans with capabilities in media relations, marketing, social media, branding, digital content and more• Executes social community management and analyzes metrics across multiple social channels and websites using insights, Google Analytics, and recommends ways to optimize performance in monthly reports• Clients have included Dialsmith, Vega Dance+Lab, VanLoo Villa, Black Rose Fitness Society

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  Maxwell

  Mar 2016 - Aug 2019

  PR responsibilities: · Led media relations programs around product launches and key seasonal pushes, including media list development, creative direction for mailing materials, media pitches and more for national and regional outreach· Secured placements in key publications based on audience demographics and sales goals including Women's Health, Greatist, Food & Wine, Epicurious and more· Drafted copy for media materials including pitches, fact sheets and press releases, along with consumer content including copy for e-newsletters and sweepstakes · Served as a project managing liaison between media, creative, and photography teams to keep projects and launches on track· Led seasonal and annual blogger/influencer programs to align brand with appropriate ambassadors, ensure brand key messages are authentically integrated into content and extend awareness of the brand to key target audiences· Worked with internal teams to plan, prepare for, and execute events and tradeshows for clients· Positioned clients as industry leaders by staying up-to-date on trends in the media and spotting opportunities to offer clients as experts in the industry• Tracked and evaluated client coverage; provides detailed media, campaign and native content recaps to clients· Clients ranging in revenue between $1M-$250M in the natural consumer packaged goods, supplements, and travel industries; including Dave’s Killer Bread, Kettle Brand, Nordic Naturals, Pamela’s Products, Bob’s Red Mill, Lazarus Naturals, Zenger Farm, Astoria and Warrenton Chamber of CommerceSocial media responsibilities: · Managed social media communities, posting content and responding to customer service inquiries via social platforms· Developed social media editorial calendars driven by analytics, industry content trends and client’s key messages· Created content for social platforms, as well assisted with targeting for social ads and promoted posts Show less

  • Senior Account Executive

    Apr 2019 - Aug 2019

  • Account Executive

    Oct 2016 - Mar 2019

  • Account Coordinator

    Mar 2016 - Oct 2016
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  Root whole body

  Aug 2019 - Jun 2020

  Marketing manager

  • Led strategy and executed all marketing efforts including social media, digital, web, print collateral, PR, influencer, email newsletters, promotions, events and more• Collaborated with CEO and Senior VP on brand strategy and integration between marketing and operations teams• Managed team of freelancers and agencies for all design, video, creative and digital projects• Maintained the library of creative assets, including images, videos, and other brand collateral• Coordinated cross-team collaboration with site managers for marketing and operations tactics, assisting with SOPs and trainings for staff with implementation across multiple locations• Managed marketing budget and allocation Show less

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  Vega dance lab

  Sept 2019 - Sept 2023

  Dance and fitness instructor

  • Led and taught group sessions including fitness-based (Body+Lab) and choreography-based (Burly Q, Cardio Funk, Tease & Tone) classes.

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  Kati vanloo, llc

  Aug 2020 - now

  • Provides coaching, education and tools for clients to achieve optimal mindset, health and well-being for longevity and a more vibrant life• Offers 1:1 mentorship/coaching, workshops, and programs focusing on neuroscience and mindset, spirituality, manifestation, nervous system regulation, meditation/visualization, and behavioral change• Utilizes modalities with clients including mindset/subconscious rewiring, embodiment practices, chakra energy work, breathwork, physical body wellness including nutrition, Usui/Holy Fire III® Reiki energy healing, meditation and visualization, and more Show less

  • Podcast Host

    Feb 2023 - now

  • Wellness Coach, Spiritual Guide, Meditation & Breathwork Facilitator

    Aug 2020 - now
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  Katie read, llc

  Jul 2021 - Mar 2022

  Client success coach

  - Managed community of clients enrolled in year-long course within private Facebook Group community; answered all questions, provided links to resources, and managed engagement posts throughout the month - Conducted Zoom onboarding calls for new clients enrolling into the course, providing a tour of the online platform, showcasing the features of the course and community, and ensuring all each was set up to be able to utilize the course effectively- Hosted and facilitated mindfulness and motivational monthly live Zoom calls for the community monthly- Ran logistics of all live monthly coaching Zoom calls for the head coach, including recording, taking time stamps, helping to answer questions, monitoring the participant waiting room, and assisting with client needs- Provided feedback via recorded videos for clients’ course-related work and projects weekly Show less

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  Black rose fitness society

  Mar 2022 - now

  • Lead and teach group sessions including fitness-based classes (HIIT+) and choreography-based classes (Burlesque/Cabaret, Chair) classes. • Oversees all operations including facility needs, internal processes, programming, purchasing, client management, and marketing• Heads up all marketing efforts including social media content and management, website development, messaging, email marketing, partnerships, advertising• Manages staff relations, including onboarding, weekly communications, class and workshop development, scheduling• Efforts helped to double the annual gross revenue from 2022 to 2023

  • Dance and Fitness Instructor

    Aug 2023 - now

  • Head of Operations and Marketing

    Mar 2022 - Apr 2024
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  Willow tree acupuncture and wellness clinic

  Apr 2024 - now

  Patient care coordinator

  Patient Care and Administration - Manages reception at the front desk with all phone duties including answering and vetting calls, as well as setting up first-time patient consultations- Tracks patient treatment plan goals and helps to keep them on track through proactive appointment scheduling - Conducts follow-up correspondence via email and phone with patients for reminders of appropriate timelines and treatments- Serves as the first touch base of patient care upon entering clinic, including setting up first-time patients in the treatment room and ensuring each patient is setup comfortably (including treatment table setup, pregnancy pillows or support equipment, heat preferences, and more)- Perform clerical and administrative tasks including managing office supplies, scanning, filing, and creating other clinic documents- Prepares daily schedule sheets with patient notes for clinicians and other staff for daily staff meetings- Turns over treatment rooms between patients and performs light cleaning tasks- Ensures smooth processes for clinicians and patients, facilitating transitions between consultations into treatments- Manages clinic digital and print storage systems, including Google DriveMedical Insurance- Conducts medical insurance benefits administration including pre-appointment benefit inquiries for patients with in-network policies to determine copays, coinsurance, deductibles, and pre-authorizations - Acts as the intermediary for insurance claims and payments for medical billing disputes Marketing and Social Media- Develops and executes social media monthly editorial calendar for Instagram and Facebook - Recruits clinician involvement and films content for their involvement - Posts appointment availability to Instagram weekly - Creates monthly Instagram video and photo ads - Develops seasonal email newsletter with timely educational, promotional and testimonial content - Recruits patient testimonials and reviews for Google Reviews Show less