Experience

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  Orchid media

  Dec 2010 - Sept 2013

  Founder

  Ability to turn a vision into reality. Developing platforms and portals with a focus on lead generation and advertising on supply-side. Search Engine Marketing, Lead Generation, Web design, Web development, Web advertising

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  Mox media

  May 2013 - Aug 2024

  Founder

  Helping companies embrace the best digital marketing strategy. Combining tactical and structural action plans to ensure the (digital) sales ambitions in both the short and long term are met. Partnering with clients in different verticals: retail, automotive, energy, HR, real estate and non-profit.Strategic partnership with So Buzzy (social media agency) to coach and strengthen the performance team. Creating a solid governance and providing consultancy to challenge or determine the media strategy for different clients.Digital Marketing, Search Engine Optimization (SEO), Search Engine Advertising (SEA), Affiliate Marketing, Web Design, Web Development, Digital Advertising, Lead Generation, Content Management System (CMS),... Show less

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  Kbc bank & verzekering

  Jun 2015 - Aug 2023

  Responsible for the digital media strategy in an omnichannel context in the ever-expanding space of digital and data, whether the goal is brand awareness or e-commerce driven objectives.I worked on many different projects (governance, MarTech, workshops,…) to further increase the capabilities of the media team.I took the lead in several innovating projects, reporting directly to the C-level, to transform KBC into a platform/FinTech rather than a traditional bank.The mission is to accelerate the customers’ adoption of digital and being the reference.- Digital Strategy- Search Engine Advertising (SEA)- Search Engine Optimization (SEO)- Social Media Advertising - Digital Media Planning- Real Time Bidding- Programmatic Media Buying- Media Agencies- Affiliate Marketing- Adobe Cloud- Adobe Analytics- AppNexus/Xandr- DMP: Adobe Audience Manager- SDK- ... Show less Being part of a strategic project to automate processes and make them straightthrough without (or minimal) human interaction. The aim is to maximize operational efficiency and increase the customer experience (instant & frictionless). Leading the change team for the E2E scope of process optimization via Artificial Intelligence (AI), Intelligent Process Automation, Big Data, Process Mining, organizational changes,…- Business Automation- Business Process Engineering - Artificial Intelligence - Big Data- Digital Transformation- Intelligent Process Automation - E2E Process Optimization- ... Show less Responsible for the digital media strategy in an omnichannel context in the ever-expanding space of digital and data, whether the goal is brand awareness or e-commerce driven objectives.I worked on many different projects (governance, MarTech, workshops,…) to further increase the capabilities of the media team.I took the lead in several innovating projects, reporting directly to the C-level, to transform KBC into a platform/FinTech rather than a traditional bank.The mission is to accelerate the customers’ adoption of digital and being the reference.- Digital Strategy- Search Engine Advertising (SEA)- Search Engine Optimization (SEO)- Social Media Advertising - Digital Media Planning- Real Time Bidding- Programmatic Media Buying- Media Agencies- Affiliate Marketing- Adobe Cloud- Adobe Analytics- AppNexus/Xandr- DMP: Adobe Audience Manager- SDK- ... Show less

  • Digital Media Manager

    Jun 2022 - Aug 2023

  • Business Automation Manager

    May 2020 - May 2022

  • Digital Media Manager

    Jun 2015 - May 2020
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  Bnp paribas fortis

  Sept 2023 - Jun 2024

  Digital media manager & martech lead

  Aligning the media strategy with the growth marketing strategy to reach the business objectives via above-the-line and performance initiatives (digital sales in both B2B and B2C marketing).Developing the maturity roadmap, defining the media vision and governance, improving the working flows and processes in co-creation.Overseeing communication with media/creative agencies and media partners.I thrive on building and mentoring high-impact marketing initiatives.

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  Ing belgium

  Aug 2024 - now

  Senior media manager

  Lead and define the media strategy for several products to further optimize KPI’s and to reach the business objectives. On top, my role is to define different strategic goals to develop the capabilities of the team concerning the media approach.