Serge Rak

Serge rak

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location of Serge RakVitsyebsk, Belarus
Followers of Serge Rak1000 followers
  • Timeline

  • About me

    Performance Marketing Manager / MEDIA BUYER Facebook / Gambling

  • Education

    • Бгуфк

      2008 - 2012
      Бакалавр athletic training/trainer

      Activities and Societies: Баскетбол

  • Experience

    • Outbox moving & storage

      Jan 2017 - Jun 2017
      Smm manager

      Targeted advertising. Customization. Preparing content for Instagram

    • Belpamed

      Jun 2017 - May 2018
      Smm manager

      Targeted advertising; Customization; Doing;Registration of community profiles, or analysis of existing ones;Preparing content and managing company accounts on Instagram, Facebook, Ok, VK;Campaign Performance Analysis

    • Smuzi.by

      May 2018 - Jul 2021
      Head of marketing

      Knowledge of Facebook, Instagram, Pinterest, Linkedin and YouTube monetisation strategiesMonitoring the GS website and liaising with SEO specialists and the like. Increase web traffic, monitor website analytics and reporting on success of various campaignsManaging GS’ press officeLiaising with our partners’ marketing departments to send out relevant newsletters or mailersDevelop, maintain and execute a content calendar for all Social Media Networks

    • Bell bimbo

      Sept 2021 - Sept 2022
      Интернет-маркетинг

      - Developed, launched, and managed paid media campaigns on the Facebook and Google ads platform with budgets of $3K-10K/month - Perform post-campaign analysis to determine performance and ROAS. Reporting to clients on a weekly time frame via Zoom and Skype- Keeping track of spending. Monthly and weekly best-performing creative reports.- Analyzed competitor research with analytical tools such as Facebook Ads Library / TikTok creative center (To build creative strategy).- Finding new opportunities within digital marketing. Such as finding/testing new ad platforms, testing new creatives/copy, testing new demographics/markets, A/B testing brand messaging, and finding statistical significance within our data to find the most accurate plan of action with our current marketing efforts.- Using Google Docs, Sheets, and placemats to organize and coordinate paid media campaigns.- Results and achievements:🎯Generated up to +$200k online marketing revenue Show less

    • Appsclicks

      Jan 2023 - Feb 2023
      Account manager
    • Vega

      Mar 2023 - Sept 2023
      Media buyer

      ▪ Providing comprehensive facebook ads performance marketing services to e-commerce and lead ads clients, from strategy to execution;▪ Running profitable advertising campaigns on Facebook for various businesses, including Fashion, Electronics, Info Products, Events, Cosmetics and more;▪ Planning and running massive amount of tests, breaking down and analysing the data, making valuable conclusions and sharing reports to spread the gathered knowledge across the organisation.▪ Ad account audits and 1-on-1 consulting;▪ Planning content and preparing briefs for performance optimized ad creatives;▪ Ad copywriting;▪ Web analytics (including things like setting up GA with Enhanced Ecommerce and implementing Facebook Pixel with GTM);▪ Consulting and coaching for agency employees in the field of performance marketing (main go-to person whenever any issue appeared); Show less

    • Zm team

      Nov 2023 - now
      Media buyer

      -Прием и обработка рекламных аккаунтов/ ведение и работа с рекламными аккаунтами;-Анализ конкурентов в спай сервисах;-Поиск материалов для медиа-креативов (поиск каналов с нужным контентом для материалов);-Постановка тз дизайнерам для разработки креативов;-Запуск рекламных кампаний в FB на Android и iOS мобильных приложений;-Работа с бюджетом от 10к$ дэйли;-Аналитика рекламных кампаний: оптимизация цен результатов, масштабирование эффективных рекламных кампаний;

  • Licenses & Certifications