Experience

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  Valladares ingenieria

  Mar 2005 - Oct 2005

  Supervisor in charge of the departement of structures
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  Renfe

  Nov 2005 - Jan 2006

  Train hostess renfe
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  Arup

  Jan 2006 - Sept 2006

  Draftsman of department of facilities and structures

  Structure project in collaboration with Zaha Hadid's new bridge pavilion for Expo Zaragoza 2008.Structure project in collaboration with Jurgen Mayer Metrosol Parasol in the Plaza de la Encarnación in Seville.

• 

  Otf

  Jan 2007 - Sept 2008

  Drafter works projects and opening

  Realization of projects and opening work in various local and industrial buildings. Answering to the Councils requirements. Realization of projects and fire budgets.

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  Freelance

  Sept 2008 - Dec 2014

  Design and Implementation of integrated projects for real estate.Interior Design consultancy and advice. Architecture ephemera. Events. Design and realization of projects of reform and housing decoration, local and contract. Consulting and interior design advice.

  • Interior Architecture and Consulting

    Oct 2008 - Dec 2014

  • Interior architect and consulting

    Sept 2008 - Feb 2011
• 

  Blanco

  Nov 2009 - Mar 2010

  Saleswoman

  Selling women's apparel and clothing advice

• 

  Gibo

  Apr 2010 - Feb 2011

  Interior architect

  Luxury decoration. Designing and Decorating projects in homes, commercial and contract. Personalized customer service. Direct attention to the public.

• 

  Some people and me

  Feb 2011 - Jul 2012

  Interior architect

  Manager. Design and Decorating projects in homes, commercial and contract. Personalized customer service. Direct attention to the public.Budgets, invoices and orders. Company organization, schedules, rankings, sales, market research.

• 

  Alberto van stokkum

  Jan 2012 - Jan 2013

  Photography production

  Organization photoshoots, seeking photographers, models, makeup artists, stylists and locations, organizing casting, catering, schedules, etc. Seeking sponsors and paying providers. Making budgets and invoices.

• 

  Raul cordoba fotografo

  Jan 2012 - Jan 2013

  Photography production

  Organization photoshoots, seeking photographers, models, makeup artists, stylists and locations, organizing casting, catering, schedules, etc. Seeking sponsors and paying providers. Making budgets and invoices.

• 

  Studio ddz

  May 2012 - Aug 2013

  Production designer

  Design and construction of spaces for videoclips, photoshoots, events and fashion´s films. Production Designer Videoclip Les Sueques. Director: Diego Hurtado de Mendoza. Assistant Production Designer for Videoclip Pablo Lopez. Director Diego Hurtado. Universal.

• 

  Grey group

  Oct 2012 - Dec 2012

  Project Management "The dream factory" from concept, through design, development, construction and installation. Control events in Neptune´s Palace. Assistant director of Christmas Lottery announcement.Director: Tony MilanesProducer: Lee Films

  • Project Manager

    Aug 2012 - Dec 2012

  • Assistant Director

    Oct 2012 - Oct 2012
• 

  X-ternal marketing agency

  Jan 2013 - Jan 2013

  Events designer

  Production, Design and Direction Fototalentos Event. X-Ternal. Banco Santander.

• 

  Inditex

  Oct 2013 - Nov 2016

  Head visual merchandiser

  Retail marketing. Developing, delivering and communicating visual concepts and strategies to improve branding and conversion

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  Pvh corp.

  Nov 2016 - Feb 2018

  Country coordinator visual merchandiser netherland tommy hilfiger

  Responsible of visual merchandiser, windows, comercial actions, closing and openings of new stores, small refits and diverse proyects in 11 Tommy Hilfiger Retail Shops in Netherland. In charge of improve, training and support our Shop managers and VM-inStore, implementing concepts and values of the VM while considering the market needs, and in line with the headquarter vision mixing with the unique and special necessities of the shop. Implement our seasonal and nonseasonal windows. Giving support and feedback to our Windows Global Team designers. Coach, training and motivate our team to improve sales by demonstrating a more commercial approach.Develop new commercial procedures. Trends and competitors analysis. Analysis of turnover, target, sales rankings and KPI's in order to create a strategic plan. Creating Guidelines to be applied in our shops during sales period, special campaigns, new VM standards...Give support to our team in every situation or daily issue. Show less

• 

  Pvh corp

  Feb 2018 - now

  I lead the design and execution of seasonal showroom concepts that align with global design briefs and merchandising strategies. I collaborate closely with cross-functional teams, including Global Creative Services, Product Divisions, and Visual Merchandising, to deliver innovative showroom solutions. My role involves conducting creative research, managing project schedules, overseeing budgetary compliance, and leading a team of designers. Additionally, I coordinate with vendors and market teams to ensure seamless execution and delivery across EMEA showrooms. Show less As the EMEA Visual Merchandising Manager at CK, I oversee the strategic development and execution of visual merchandising across the region. I ensure that all VM efforts align with our brand's high standards, driving commercial success in retail, wholesale, and franchise channels.Key responsibilities include:Leading the creation and implementation of regional VM guidelines.Developing innovative VM content and digital assets for consistent brand presentation.Managing seasonal training programs and conducting market visits for alignment and coaching.Collaborating with key stakeholders, including the central buying team and EMEA store development, on product assortments, store layouts, and new openings.Partnering with supply chain and procurement to optimize the VM element lifecycle.Leading a team of specialists, focusing on talent development and fostering strong market relationships.Aligning closely with Global Creative Services in New York to execute global strategies effectively.Reporting directly to the Director of Visual Merchandising & Creative Concepts, I drive impactful visual and commercial strategies across EMEA. Show less As the Country Visual Merchandising Manager for Tommy Hilfiger and Calvin Klein in the Netherlands, I am responsible for executing the global visual merchandising strategy across all full-price and outlet stores. My role focuses on driving consistency and excellence in visual standards while aligning with the brand's vision and market-specific needs.Key responsibilities include:Leading the VM team in the Netherlands to achieve and maintain high visual standards.Overseeing store openings, seasonal updates, window installations, and special projects.Analyzing sales data, KPIs, and market trends to inform strategic planning and optimize store performance.Recruiting, coaching, and developing VM talent, ensuring alignment with brand values.Collaborating with Store Development on new store designs, refits, and layout optimization.Working closely with the Buying team to enhance product selection and drive sales growth.Developing and implementing customized VM guidelines for sales periods, special campaigns, and new standards.Supporting and advising store managers and in-store VMs to ensure the successful execution of visual strategies.My role is pivotal in blending global directives with local insights to maximize visual impact and commercial success across the Netherlands. Show less

  • Senior Manager EMEA Concept & Design Calvin Klein

    May 2023 - now

  • EMEA Manager Visual Merchandiser Calvin Klein

    Sept 2022 - May 2023

  • Country Manager Visual Merchandiser NL Tommy Hilfiger & Calvin Klein

    Feb 2018 - Oct 2022