Experience

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  Linke

  Feb 2008 - Dec 2011

  Account manager

  Searching for new business opportunities, direct communication with clients, ordering and selling commodities, carrying over new clients, appointing prices. Preparing marketing materials.

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  Krka

  Jan 2012 - Mar 2013

  Sales representative

  (Rx+OTC) – region Prague 4, daily communication with doctors and pharmacists, promotion of the assigned portfolio, organizing and leading of seminars, market monitoring, reporting.

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  Mylan

  Mar 2013 - Mar 2014

  Medical sales representative

  (Rx+OTC) – region Prague 4, 8 ,9, Prague - East, focus on the cardiologists, internists, general practitioners, rheumatologists, diabetologists, nephrologists, neurologists, orthopeadists, gastroenterologists and pharmacy.

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  Nutricia

  Jun 2017 - Nov 2019

  Marketing strategy preparation, bringing innovations, new opportunities identifications with the aim to strengthen and ensure the brand growth in all market segments. New product launch. Design and creation of marketing materials. Project management related to assigned product portfolio. Cooperation with internal teams (sales, operations, logistics, trade, finance, regulatory) as well as external suppliers. Distribution and price strategy planning. Listing presentation creation, samples management for distributors, product trainings. Show less

  • Junior Brand Manager CZ&SK

    Feb 2019 - Nov 2019

  • Healthcare Nutrition Specialist

    Jun 2017 - Jan 2019
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  Mundipharma

  Nov 2019 - Nov 2020

  Product specialist

  Building of business relationships with relevant target groups (Diabetology, Respiratory) according to internal Mundipharma procedures and local law in assigned region (Prague, Prague-East).Strategic planning and organization of appropriate activities with existing and potential new partners. Participation in national congresses and training sessions. Fulfilment of short and long term sells objectives in assigned region.Promotion of products in accordance with local regulations and laws and the code of ethics. Show less

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  Sanofi

  Dec 2020 - Nov 2023

  Leading portfolio of medicines to treat multiple sclerosis (MS) and rheumatoid arthritis (RA). The purpose of this role was to implement the marketing strategy for responsible products and also cross the MS portfolio in line with Global and MCO CSE strategy in order to maximize sales, market share and operating profitability of the product portfolio. Key responsibilities: Strategy and planning, monitor and understand market dynamics relevant for the product, forecast trends at the market. Based on market dynamics and product features to define strategic goals and to develop relevant integrated brand plan with the brand team / tactical plans/ campaign plans. Forecast sales, A&P, and P&Ls for specified year projections, using patient models. Effectively managed multichannel, digital and consumer marketing including budgets. Evaluation of the effectiveness of promotion and advertising programmes and make recommendations for improvements within code of conduct guidelines Product life cycle management. Preparation of the strategy & tactics including loss of exclusivity and new product launches. Launch excellence: Lead product launch strategy in agreement with local franchise management and global marketing department. Coordination and implementation of the product launch plans with cross-functional team (Franchise Heads, Market Access, Medical, Regulatory, etc.) Show less

  • Product Manager Neurology & Rheumatology

    Feb 2023 - Nov 2023

  • Brand Lead CZ&SK

    Jul 2022 - Jan 2023

  • MCE Rx Brand Manager

    Dec 2020 - Jul 2022
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  Benu česká republika s.r.o.

  Nov 2023 - now

  Rx manager

  Marketing strategy preparation of the whole Rx portfolio within pharmacy chain BENU including the responsibility for Rx pricing department. Regular Market analysis and sales potential evaluation of Rx portfolio (IMS data, PowerBI). Responsibility for the whole Rx pricing strategy, price lists preparation. Regular analysis preparations including holistic tracking of Rx trends - individual categories, molecules, brands. Leading, design and drive key marketing projects for selected portfolio including promotion/ communication plan and materials. Searching for a suitable connection with the OTC portfolio - searching for new opportunities, bringing innovations. Participation in building business relationships and negotiations with key business partners. Proposals of new marketing concepts, marketing ideas, tools, etc. Marketing communication – planning and development of campaigns and projects. Close cooperation with external agencies and internal teams (sales, finance, graphic designers, logistics, legal). Show less