Ron Mohamed Gad

Experience

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  Unilever

  Apr 2007 - May 2007

  Management Trainee

  Unilever Mashreq, AUC, 2007 - TraineeParticipated in a training course in the fields of marketing, finance and management.Conducted a case study on solving critical management situations.

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  Bel

  Jul 2010 - Oct 2011

  Assistant Brand Manager Marketing

  Highlights:• Recognized as a project owner of 1st co-marketing activity (Kiri-Moulinex) Egypt office and launched Kiri Labneh in Egypt and gained over 20% MS in Q2 of 2011Responsibilities:• Create marketing campaigns to move existing products and launch new products in Egypt and Libya• Prepare and execute promotional campaigns for Egypt and Libya markets• Distribute 2011 marketing budget over the year activities• Retrieve market information from retail audit data, analyze it and act accordingly• Brief promotion agencies about the needed deliverables and handle the execution of promotions.• Arrange T.V advertising spots with media agencies• Create concepts and test the need for new products to be launched in Egypt and Libya• Participate in field research to evaluate the customer relation with the brand Show less

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  Samsung Electronics

  Oct 2011 - Apr 2013

  Senior Product Marketing

  Highlights:• Lead a TV commercial campaign for Samsung hand held line that supported a 24% channel growth YOY• Managed premium laptop line launch (Ativ Smart PC), all from the budget planning- radio & outdoor concept creation- media booking till execution a campaign which contributed 15% gain in laptops MS• Successfully led the Notebook business MS from 5th to 3rd rank; maintained the market leadership & ranked up in cameras from 2nd to 1st MS in Egypt Q1- 2013Responsibilities:• Manage the Marketing Budget and ensure effective cost management• Develop marketing campaigns and manage implementation to meet business objectives• Define the product positioning in relation to the market competitors and work on differentiating it• Manage the entire product line life cycle from strategic planning to tactical activities• Communicate with distributors and work collaboratively on marketing activities and promotions• Analyse product market share and work on leveraging a sustainable share growth• Enhance product equity through continuous strategic communication with consumers• Visit the market to view the brand shelf position, enhance shop display and gather information about competitors’ activities Show less

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  Mars

  Apr 2013 - Dec 2014

  Key Account Manager (G.T.R.C)

  Highlights: • Lead the growth of key accounts contributing to 35% of the channel, and growing the business with 9%YOY• Executed the sale of Mars Products to Sultan Centre key accounts Chain by establishing contacts and developing relationships with prospects• Worked on logistics efficiency improvement project which saved 1.5% from company costsResponsibilities:• Plan and execute approved marketing activities, promotional plans, merchandising and new item authorizations to ensure healthy business flow• Manage monthly account budget and efficiently allocate it according to activities that guarantee target achievement• Perform detailed analysis of trends and progress of brand shares, category sales, promotion evaluation and volume performance per outlet and customers assigned• Establish productive, professional relationships with key personnel in assigned customer accounts• Meet with account buyer and deliver effective selling presentations that implement approved customer business plan and employ effective business growth• Meet with store managers to discuss and resolve all issues, in terms of stock, expiry dates, spaces etc.• Manage a team of seven merchandisers, in terms of allocating targets & setting daily, weekly and monthly objectives Show less

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  Danone

  Jan 2015 - Mar 2020

  • Steered the launch of Al Safi Mozzarella Cheese in GCC, Levant region and gained +10% value share in less than 3 years• Drove over 12% value growth by initiating and leading shop in shop "Category Owning" project for top 25 stores• Delivered 3.5% value growth in turnover by rationalizing & optimizing GCC-Levant budget towards certain channels, year 2019• Expanded company portfolio through launching 9 new products by leading: P&L, competition analysis, creative concepts, and 360 product launch campaigns• Led +8% volume growth in Milk category YOY through initiation and management of co-marketing campaigns with Kellogg's• Increased brand visibility by +7% by leading first outdoors campaign in Kuwait all from creative concept to execution• Delivered market share and overall business objectives (Top-line & Brand P&L) through development, management, and co-ordination of all marketing and promotional activities• Developed and led major social media and digital campaigns within budget and scope of online growth objectives focusing on “Reach” KPI• Led creative briefs and media plans spanning across diff. mediums: TV, Print, Radio, out of home, digital, social media Show less • Succeeded in raising stores' AVA (availability, visibility, activity) scores from average 65% to all-time-high record 91% by conducting retail audit workshops with focus on In-Store Excellency in less than 1 year• Achieved higher sales revenue +14% across brand portfolio by creating merchandising/planogram, secondary displays, promotion, and partnership guidelines among distributors• Developed 'route-to-market strategies' with multiple brand distributors to optimize trade spend per retailer, whilst accelerating consumer offtake• Tracked and monitored competitor sales to evaluate brand performance through syndicated Data (Nielsen) and led counter activities accordingly• Controlled shopper marketing budgets for retailers, including forecasting of spend to ensure spend is efficiently captured for internal reporting and evaluation of shopper marketing activity• Conducted sales team trainings for new product launches and product guidelines Show less • Created monthly reports of activities tracking, Share of voice, shelf share vs competition to drew recommendations bases on results• Managed in store trade activities and reported ROI to help improve efficiency in re-occurring activities• Trained and supervised sales team for new product launches and product guide lines to make sure expected results are met• Assigned sales KPI’s for sales team focusing on maintaining shelf shares, promo intensity and placement guidelines • Monitored & controlled Trade Marketing spending and efficiently improved spending vs trade activities results• Created elaborative product oriented portfolios that cater to the Horeca channel needs and support its growth• Tracked internal sales and distribution performance on monthly basis, recommending actions to further improve efficiency Show less

  • Marketing & Brand Innovations Manager (GCC, Levant)

    Oct 2017 - Mar 2020

  • Trade Marketing Manager (GCC, Levant)

    Mar 2016 - Sept 2017

  • Trade marketing manager (Upper Gulf)

    Jan 2015 - Feb 2016
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  Capri Sun Group

  Mar 2020 - Dec 2023

  Regional Marketing Manager, Middle East, at Capri Sun Group

  Regional Marketing Manager for number 1 kids juice brand in the world.• Launched 1st Capri-sun Sugar Free Nectar range in ME region contributing to a, record high, growth in profitability +17% in less than 1 year• Delivered +3% Value MS in UAE beverages category by overseeing 6 new product launches from concept until execution• Improved brand digital presence by +30% through development of E-commerce & digital marketing platform growth plans and implementation of reach-based campaigns• Orchestrated operations and go-to-market strategies and drove sales and profit through pricing strategies, portfolio optimization, margins alignment, and forecast planning• Lead marketing campaigns (ATL, BTL), while closely monitoring improvements in brand revenue, awareness & top of mind (TOM) results• Lead cross-functional team to develop new product innovations from idea to execution with aim of penetrating key categories in juice market Show less

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  Minlo

  Jan 2023 - now

  Category Marketing Manager

  • Led strategic 3-year plan for Tank Coolers & Bottles categories, driving innovations and consumer-focused marketing initiatives.• Spearheaded 9 innovations in Tank bottles category to address portfolio gaps and maintain market leadership.• Successfully launched Tank soft coolers, increasing category market share by 5% to a record high of 77% in Egypt.• Improved Tank coolers Market Share +3% vs Y2022 in Delta & Upper Egyptthrough Mega outdoor campaign along with a 360° robust consumeractivation program Show less