Muskan Goel

Experience

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  Mentor Mpact

  Nov 2020 - Jun 2023

  Content Writer

  Offering marketing efforts, delivering impactful results in content marketing, and social media management. My approach is rooted in customer obsession, tailoring strategies to drive brand loyalty and generate measurable results.

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  Studio4

  Nov 2020 - Dec 2020

  Content Writer
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  ABCsteps Technologies Pvt Ltd

  Jan 2021 - Sept 2021

  Web Content Writer
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  Pelican Migration Consultants

  Sept 2021 - Mar 2022

  Content Writer
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  Antino

  Mar 2022 - Sept 2022

  Content writer

  - Played the role of an in-house content writer for Antino (IT Service Provider) to manage all types of content requirements for internal purposes, marketing collaterals, and social media management.- Responsibilities revolved around a diverse range of content processes including web content, SEO optimization, backlinking, guest post outreach, website blogs, ad copies, product portfolio management, ebooks, PRs, and all other official content requirements.- Was assisting in curating ideas and content for the social presence of the brand on all social media platforms, majorly- carousels, informational posts, daily engaging articles, and much more. Show less

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  NOps.io

  Nov 2022 - Oct 2023

  Technical Writer

  - I was leading the content marketing strategy for nOps' products, which targeted automation of AWS cloud cost optimization, cloud migration, and AWS Well-Architected Framework solutions.- My day-to-day responsibilities revolved around writing, editing, SEO optimization, managing, and distributing blogs, newsletters, ebooks, case studies, and PRs to drive organic solid traffic growth.- The technical content requirements included everything from short-form content to long-form content and from marketing collaterals to technical documentation.- Took daily initiatives to plan, curate, and distribute cloud & and FinOps-oriented technical blogs. Was taking the lead over the whole AWS cloud content strategy and implementation.- Optimized content for higher SEO rankings, directly boosting lead generation. Show less

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  INSIDEA

  Nov 2022 - Oct 2023

  - Designated as Head of Content at INSIDEA (a leading outsourcing company), I was leading a strong team of 6+ in-house members and freelancers for the content department.- Managed 20+ versatile projects at a given point in time with exceptional client communication and people management skills.- With nOps (a client of INSIDEA) being my primary client, I was supervising clients from different industries like leadership coaching, cloud, SaaS, Podcasting, and many more.- Ensured seamless content operations and exceeded client expectations in every project I was assigned to.- Being a core member of the management, I was responsible for consistently analyzing, evaluating, and improving "out of the department" challenges as well. Show less

  • Head of Content

    Mar 2023 - Oct 2023

  • Content Marketer

    Nov 2022 - Mar 2023
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  ProsperOps

  Feb 2024 - now

  Content Lead