Korkut Akalın

Experience

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  Ülker

  Jan 2003 - Aug 2005

  Product Manager

  *** Profited the İçim brand, which is in loss, with the right marketing strategy (changed the whole packaging structure, reduced costs, launched etc.).Bizim brand’s sales increased by %19 with the Bizim Mutfak Cooking TV Series.Effectively carrying out respective product management activities regarding a variety of Dairy and Oil & Culinary product groups (brands such as İçim, Bizim, Teremyağ, Altın Hasat and Marifet),Defining product marketing objectives in line with organizational goals by directly reporting to Category Marketing Manager in the process, coordinating advertising, media and pr agencies relations,Developing product launch and relaunch strategies and plans and coordinating the execution of go-to-market programs, also responsible for marketing budget and P&L management,Analyzing the market conditions and developing a detailed knowledge of the market, customer challenges, and competitive solutions to effectively position company’s products. Show less

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  Sütaş Grubu

  Jan 2006 - Jul 2007

  Product Manager

  *** Made the Cheese & Butter product groups the market leader with the right marketing strategy. (White Cheese and Yellow cheese co-promotion: 2pp increase in market share, Lottery Campaign: 3pp increase in market share.)Planning and executing of marketing activities for Cheese & Butter Products, closely monitoring the effectiveness of respective operations, ensuring profitability and overall growth in the market, directly reporting to the Category Marketing Manager,Driving efforts to enrich the product lines by reviewing product specifications and requirements and coming up with new products, accordingly, also assessing market conditions, competition and trends,Actively collaborating with various business units to determine required product revisions and regulatory adaptations, and implementing changes accordingly via collaborative projects; managing promotional plans and point of sales activities (sampling, in store activities, etc),Ensuring that all printed or digital material and content are created in accordance with overall marketing strategy, managing the category budget and advertising, media and pr agencies relations. Show less

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  Turk Telekom

  Jul 2007 - Dec 2012

  Managing sales, marketing, customer relationship activities across Marmara region, responsible for achieving the regional sales, churn and subscriber goals for Broadband and IPTV, directly reporting to TTNET Steering Committee consists of GM and VPs,Analyzing data and insights to determine industry and consumer trends that effect current and future growth of regional sales, taking appropriate actions,Making field visits to TT dealers and gathering information from the channel in order to increase operational efficiency,Identifying issues and problems and reporting to Steering Committee and other functions, providing solutions and tracking the results. Show less *** Increased loyalty score of TTNET dealers from %35 to %87, and the awareness from %28 to %95. Increased the number of subscribers from 3 million to 6 million between 2007 and 2012.*** Transformed 3.500 dealers of TTNET to new concept in 6 months.Formulating an effective trade marketing strategy within the area, managing the department budget and directly reporting to the Sales Director throughout operations,Establishing and leading the merchandising team of 60 (6 managers included), also managing a trade marketing organization of 120 employees in day-to-day operations by keeping close track of their performance,Determining visual standards of Turktelekom/TTNET dealers, managing the advertising agencies and other third-party companies successfully,Driving efforts to strengthen the brand awareness, crafting on-point promotion and pricing strategies to gain strategic and competitive advantage, increasing sales and improving overall brand perception. Show less

  • Regional Coordinator

    May 2012 - Dec 2012

  • Trade Marketing Manager

    Jul 2007 - May 2012
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  Freelance

  Jan 2013 - Mar 2015

  Senior Business Strategy & Marketing Consultant

  Providing business strategy and marketing consultancy to different companies and brands (Vestel, Simfer, Bahçıvan, Şölen, Saha Event Agency, Formest Cosmetics, Tanco Health Products Company),Responsible for brand positioning, creating corporate identity, establishing teams and managing advertising & publicity works for customers.

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  Şölen

  Apr 2015 - May 2016

  International Marketing Manager

  *** Provided %17 sales increase by a successful campaign in a location like Lebanon where different cultures come together. *** Value chain and P&L strategies were revised for 20 countries, thus %22 sales increase was achieved. Developing overall B2C marketing strategies and identifying brand growth opportunities by understanding regional specific audiences in 80 countries, the competitive landscape, consumer trends, and market data,Managing the department budget, leading a marketing team of 6 and reporting directly to the CEO along the way,Managing the marketing mix including product/services, pricing, promotional strategies with full P&L responsibility, developing and implementing media strategies across several verticals to accelerate sales growth and profitability,Analyzing the market conditions and developing a detailed knowledge of the market, customer challenges, and competitive solutions to effectively position company’s products,Leading new product projects and pricing strategies, collaborating closely with sales department, analyzing the stocks and created sales reports that would help sales team to achieve their targets and increase sales performance. Show less

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  Dizayn Group

  May 2016 - Jun 2017

  Head Of Marketing

  *** 10pp profit increasing was achieved by a successful change in marketing strategy. *** Over all media strategy was changed and optimized.Responsible for the overall marketing strategy development of the company in Turkey and export countries including placement, product/ services, pricing, promotional strategies with full P&L responsibility,Establishing field promotion team to increase sales and awareness in the hardware shops, leading a marketing team of 5 and reporting to the Chief of Marketing & Customer Relationships Officer,Determining marketing budget and allocating resources, managing advertising and PR agencies to execute integrated marketing programs for different channels, Developing dealer loyalty programs, planning and implementing go to market strategies resulting in profitable market share gain. Show less

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  Umur Printing Company

  Jun 2017 - Jul 2021

  Category Marketing Director

  *** Designed and implemented "Go to Market" strategies for all products. As a result, 120% volume and 20pp profit increase were achieved.*** By working with the right partners, changed the foreign sales and marketing strategy of the thermal roll product (roll in the cash register). Brought the market share from 5th to 2nd in Europe.*** It changed its go-to market strategy in paper bag products and increased its monthly turnover from 1.5 million to 8 million by entering large corporate brands. Also, Boxes Packaging product launched in 2019 (1-million-euro monthly turnover).Managing respective categories (Box Packaging & Non-Adhesive Label & Commercial Products & Paper Bag & Envelope & Thermal Roll), managing marketing strategies in Turkey and export countries,Devising and implementing long-term strategies to achieve category goals; effectively leading a team of 10 and directly reporting to the General Manager with full P&L responsibility,Accountable for the selecting, pricing, and positioning of category products, designing and implementing go to market strategies,Conducting comprehensive market research to analyze consumer behavior, tendencies, and trends, and devising innovative marketing campaigns. Show less

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  Çizmeci Time

  Jan 2022 - now

  Head of Marketing