Anjali Jain

Experience

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  Artimately

  Dec 2015 - Jan 2016

  Intern

  • Analyzed the online art marketplace (Indian and global) in pre-launch phase• Devised strategies for launch - signing up artists, promotions, and communication on various platforms to drive traffic to the website• Created social media strategy for pre-launch phase and content for Artimately website

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  Reliance Jio Infocomm Ltd.

  Apr 2016 - Jun 2016

  Marketing Strategist Intern

  • Worked on marketing strategy and communication (awareness targeted) campaigns for Reliance Jio • Conducted sales and market research for Jio media applications before it was rolled out to all India subscribers• The major projects included BTL ideas for Jionet (Wifi) launch in 200 colleges across India, prelaunch campaigns for Jio, festival integration ideas, and branded content ideas for Jio media applications

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  Time Inc. India

  Jan 2017 - Oct 2018

  Analyst

  • Working across all Time Inc. brands, platforms (print and digital), and advertising categories while extensively using survey data and story-telling techniques, relying on sources like Gfk MRI, comScore, MRI Starch AdMeasure, Kantar Media, Google Analytics and Alliance for Audited Media. • Supporting Time Inc. USA ad sales teams by providing insight, data, and analysis for sales pitches; helping maximize commercial revenues• Creating magazine overviews (reader and advertiser fit analysis), category overviews (Home and Fashion retail), event updates (Back to school, Holiday shopping) prospecting list of advertisers based on magazine audience habits which were directly used by the sales teamPROJECTS:• Category and industry insights document for USA’s Outdoor Living trends• Event update on “Back to School” in USA• Category overview on Holiday and winter shopping in USA• Trend report on Smart Homes• Publisher pitch for advertisers like Sherwin Williams, KitchenAid and Miele• Prospecting list of advertisers in Home category • Kill sheets for competitors of In Style like Allure, Vogue, Teen Vogue, GQ, Glamour, W magazine, Refinery29, Sheknows, etc.• Magazine overview documents for iconic titles like TIME, Fortune, Money, Southern Living and In Style• Home and Fashion/Fashion retail category overview in sell sheet for magazines like Food & Wine and Cooking Light• Nielsen segmentation and marketing solution/Claritas Maps for Southern Living and Coastal Living against competitors for clients like Walmart, Target, Publix, Ellen Athen, Johnsonville Sausages, etc• Ad Effectiveness documents and reports for Legacy Time Inc. titles Show less

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  Euromonitor International

  Nov 2018 - Jun 2024

  • Delivered a holistic client solution by integrating core syndicated data, editorial content, and a robust client-engagement strategy, benefiting over 6,000 subscribers.• Maximized data utilization to create compelling offers and maintain a strong presence in the consumer sector, driving sales and servicing subscribers. • Contributing commercially to drive renewals and new subscriptions by tailoring analysis to meet key client needs. • Contributed to 27% increase in Consumer system usage from 2022 to 2023, achieving over 930K views/downloads with 38K+ unique users. • Developed strategic content pieces that garnered nearly 18K views/downloads, accessed by 1K subscribers and 24K users on Euromonitor’s Passport platform.• Authored and published over 10 articles on Euromonitor’s blog in 1.5 years, enhancing public engagement and visibility. Show less • Handling all research and analysis for Home & Tech industries for the India region with growing expertise in developing-emerging markets globally • Working with over top 10 players in CPG industry (Home Care, Tissue and Hygiene), Tech industry (Consumer Electronics, Consumer Appliances) and Toys and Games, and Home and Garden• Leading over 50 data improvements in 3 years, improving the data quality, and focusing on robustness of research outputs • Engaging in regular dialogue (Qualitative in-depth interviews) with industry associations and various stakeholders to understand and represent the market and competitive landscape • Creating data and insights-driven strategic and tactical content through cross-functional conversations that are extensively used by consumer insights, marketing, strategy, R&D, product development, business growth, and sales departments of decision making• Regular contributor to Euromonitor blog, Euromonitor subscription platform “Passport”, industry conferences, and trade press• Supporting recruitment and training of newer members in the syndicated research team• Working with the consulting team for critical projects and deliverables. Supported in projects with key clients from the media and entertainment industry, FMCG, and retailing Show less

  • Consultant - Consumers

    Sept 2022 - Jun 2024

  • Assistant Manager, Insights - Home and Tech

    Jul 2020 - Sept 2022

  • Insights Lead, Home and Tech

    Nov 2018 - Jun 2020
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  PepsiCo

  Jul 2024 - now

  Manager - Category Management