Jon Briafield MIGEM MRSC MCIM

Experience

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  BP

  Jan 1990 - Jan 2007

  Managing the industrial and metalworking product groups covered by the Castrol, BP and Aral master-brands in Europe. Responsible for regional implementation of key strategic marketing projects: global cost of goods, global core range, market segment value proposition. Managing product portfolio from cradle to grave; offering product advice and technical consultation to customers and colleagues; working with multidisciplinary teams from technology, sales and supply chain to profitably deliver customer value with the right products. Product management, technical, supply and manufacturing related activities across Europe with extensive customer facing experience. Maintaining an effective relationship with colleagues internationally, to share best practice and keep abreast of key issues and drivers for our customers. Taking a proactive grasp of topical environmental and legislative issues to ensure product ranges grow market share and maintain leadership. Show less A five year secondment living in Antwerp, Belgium. Shared my expertise of industrial manufacturing process lubricant and metalworking fluid applications with commercial teams and key customers. Built a lean but highly effective range of products. Developed very effective technical and customer service solutions with local technical team. Technical and product training of key customers and commercial team. Initiation and steering of new product development, to meet business needs and where possible, allow range rationalisation. Show less

  • European Product Manager, Projects - Industrial Lubricants & Services

    Jan 2005 - Jan 2007

  • Product & Technical Manager (Benelux & Denmark), Castrol Industrie SA

    Jan 2000 - Jan 2005

  • Technical Support / Product Development Chemist: Metalworking Technology, Castrol International

    Jan 1990 - Jan 2000
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  GPS PE Pipe Systems

  Jun 2007 - Feb 2016

  Product Manager

  Full product management responsibility for all product lines. Managing product life-cycles, developing product offerings including pricing, marketing communications and product and application training for sales colleagues and customers. Developing constructive relationships with customers and knowledge management activities including market research and TOWS.

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  Geberit

  Mar 2016 - Jul 2018

  Geberit are a leading and innovative manufacturer of sanitary systems, I was responsible for the management of UK product portfolios and their value propositions. Effective training in the product ranges and their usage.Growing relationships with direct merchant partners and contractors. Improving distributor performance by developing and implementing integrated product and application training packages. Product training of colleagues and customers to ensure they understand and are enthusiastic about product/brand values and are fully familiar with their benefits. Provision of supporting collateral to enable effective sales activities.Knowledge management. Ensuring technical, specification and approval information of products is up to date and accurate. Maintaining an up to date awareness of competitor offerings to ensure a strong leadership position is maintained. Setting and monitoring UK product pricing to ensure a continuous competitive and profitable position. Show less

  • Senior Product Manager - Piping Systems

    Jun 2017 - Jul 2018

  • Product Manager Piping Systems

    Mar 2016 - Jun 2017
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  AVK UK Ltd

  Jun 2019 - now

  Gas Product Manager