Brenda Wolfe

Experience

• 

  Montana Department of Revenue

  Sept 1996 - Nov 1998

  Economist and Tax Policy Analyst

  • Used SAS analytics to estimate the fiscal impacts of tax-related legislation for the Director of the Revenue Department and the Montana State Legislature. • Produced income, sales, and telecommunications tax revenue forecasts for the Governor’s budget process.

• 

  SAS

  Dec 1998 - Feb 2007

  • Determined the immediate and 3- to 5-year product strategy of all SAS time series forecasting and econometrics offerings• Worked with the Development and UI/UX teams to transform a legacy product line into one of the most successful analytical product offerings at SAS. • Increased direct product line revenue by 65% and spurred additional revenue for supporting products.• Created and won approval for a business case to create a Retail and CPG demand planning product offering. • Launched two highly successful enterprise forecasting products, SAS® High-Performance forecasting and SAS® Forecast Server, used across multiple industries. • Created a forecasting application that was easy for non-statisticians to use, yet powerful. • Identified, recruited, and managed customer development partners in the United States, Australia, and Europe. Show less

  • Product Manager

    Sept 2000 - Feb 2007

  • Systems Engineer

    Dec 1998 - Sept 2000
• 

  Esri

  Feb 2007 - now

  • Member of a highly collaborative team that successfully launched the Los Angeles GeoHub (geohub.lacity.org), an open data and community engagement site. The project is ongoing and continues to expand data sharing and analysis capabilities within L.A. The team includes staff from various Los Angeles city departments, the mayor's office and Esri Professional Services. • Applying the Hub "blueprint" to other cities to improve processes and increase community engagement. • Working across product teams to broaden and productize Esri's civic engagement capabilities.• Creating integrated workflows with technology partners to address the needs of government. Show less • Evangelized via whitepapers, blogs and presentations how governments can combine GIS with “smart” technologies such as sensor data (IoT), big data visualization, analytics, 3D urban planning, and open data.• Established a new “Hub” program alongside members of Professional Services and Sales teams that helps cities better engage the community by using the Esri's services, platform and open data.• Served as product management lead for map-based apps built for cities as part of their engagement with Esri. Show less • Determined the strategy and product roadmap for multiple cloud (SaaS) products, mobile apps, and mapping add-ins for Microsoft Office and Business Intelligence (BI) systems. • Collaborated with UI/UX professionals to improve the user interface of a SaaS product, Business Analyst Online, used by retail and real estate professionals to research market demographics. Received rave reviews from customers and set a new internal standard for usability and design.• Based on market research, created a spin-off SaaS product, Community Analyst, for the public sector, increasing revenue 33% in the first year as a result. Launched the new product in front of a live audience of 15,000 attendees at the Esri User Conference.• Increased SaaS product subscriptions an average of 30% annually.• Created new, innovative spatial analysis and data querying tools used across products and engineering teams. • Frequently called upon by the president of the company to meet with important customers, partners, government leaders and visiting celebrities to craft on-the-fly technical demonstrations and presentations that resonate with them. SOFTWARE SKILLSMicrosoft Team Foundation Server (TFS), Altassian JIRA, Camtasia - Studio, Balsamiq Mockups, Salesforce, SAS, Tableau, and ArcGIS. Familiarity with SQL, MySQL,Git/GitHub, and Hadoop.ANALYTICS KNOWLEDGEMachine learning, data mining, time series analysis, forecasting, spatial analysis (GIS), traditional statistics and econometrics. Show less

  • Group Product Manager for ArcGIS Hub, Business Analyst, and Urban at Esri

    Sept 2021 - now

  • Lead Product Manager, ArcGIS Hub, ArcGIS Business Analyst, and ArcGIS Urban

    Jan 2021 - Sept 2021

  • Senior Product Manager, ArcGIS Hub and ArcGIS Business Analyst

    Jan 2016 - Jan 2021

  • Industry Marketing Manager, Strategic Government Initiatives

    Oct 2014 - Jan 2016

  • Product Manager

    Feb 2007 - Oct 2014