John M. Engholm

Experience

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  Cowles Creative Solutions Group

  Jan 1997 - Jan 1998

  Production Artist

  Assisted art directors with concept and ideation stages. Responsible for design, layout, typesetting and production work for print, packaging and multimedia accounts.

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  Freelance

  Jun 1997 - Feb 2011

  Graphic Designer
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  Koechel Peterson & Associates

  Jan 1998 - Aug 1999

  Graphic Designer

  Responsible for concept and ideation stages on all facets of design process including design, layout, typesetting, color correcting and production work. Design work included books, catalogs and point-of-purchase displays.

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  Lecy Design

  Aug 1999 - Jan 2010

  Senior Graphic Designer

  Worked closely with clients, creative director, project managers and vendors on all facets of the design process including design, layout, typesetting, color correcting, production work and press checks on national accounts in areas such as print, packaging, web design and e-marketing. Design work included marketing campaigns, logo and identity systems, brochures, catalogs, packaging, web design and e-marketing. Responsible for training and managing freelancers and designer staff. Operated graphic design industry software including the following: Adobe Creative Suite (Acrobat, Dreamweaver, Illustrator, InDesign and Photoshop) and QuarkXPress. Show less

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  Yolkfellow Falls

  Sept 2008 - Apr 2014

  Creator, Writer, Cartoonist

  Creator, writer and cartoonist for monthly Yolkfellow Falls comic strip that ran monthly for nearly six years in local publications including Metro Lutheran and Minnesota Christian Chronicle. It was also featured in Christian publications and newsletters across the United States, Great Britain, Australia, India and Brazil.

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  Dahl Consulting

  Oct 2010 - Feb 2011

  Contract Design and Production

  Worked as contract employee with Creative Director and Senior Art Directors at Target on retail projects. Managed all production aspects for variety of graphic art, print and web production tasks ranging from building print-ready mechanicals, maintaining file structure and server organization to converting print content for use on the web.

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  HealthPartners

  Feb 2011 - Nov 2019

  My creative leadership and art direction experience spans a variety of media for campaigns designed to grow overall brand awareness for HealthPartners, a leading nonprofit health care provider and insurance company in Minnesota. Here, I lead the development of a variety of creative campaigns from concept and ideation through the final stages of presenting to executive leadership teams. I work closely with copywriters, creative directors, marketing partners and digital partners to ensure campaigns achieve overall business goals and communications objectives, while also supervising internal design staff, copywriters and external resources on projects. My creative leadership and art direction experience includes the following:• Digital, print, out-of-home, video, direct mail, broadcast and radio.• Leading storyboarding, selecting and managing the editing of voice-over talent and music, editing and post-production work for a variety of campaigns and initiatives including art directing photo shoots, video shoots and television commercials.• Managing inside resources, external partners, outside vendors and artists. • Directing patient and professional athlete photo shoots and video shoots.• Designing campaigns, print ads, digital ads, icons, logos, brochures, annual reports, packaging, fan engagement installations and event materials including toolkits, greeting card toolkits and sponsorship ad toolkits.• Leading design of multiple campaigns and initiatives including annual marketing campaigns, front-door growth initiatives, community engagement campaigns, annual employee giving initiatives and sports medicine fan engagement installations with professional sports teams. • Designing the look of the HealthPartners corporate vehicle fleet and playing a lead role on the rebrand for TRIA Orthopedic Center. Show less My art direction experience spans a variety of media for campaigns designed to grow patient volumes for the care side of HealthPartners, a leading nonprofit health care provider and insurance company in Minnesota. Here, I lead the development of a variety of creative campaigns from concept and ideation through the final stages of presenting to executive leadership teams. I work closely with copywriters, creative directors, marketing partners and digital partners to ensure campaigns achieve overall business goals and communications objectives, while also supervising external resources on projects. Show less

  • Senior Art Director

    Jul 2019 - Nov 2019

  • Art Director

    Jan 2015 - Jul 2019

  • Senior Graphic Designer

    Oct 2013 - Jan 2015

  • Graphic Designer

    Feb 2011 - Sept 2013
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  Union Gospel Mission Twin Cities

  May 2020 - Aug 2020

  Marketing and Communications Manager
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  Celarity

  Sept 2020 - Jan 2021

  Art Director and Designer

  Working as contract employee with Creative Director, Copywriter and Marketing Staff at MOBE on B2C projects.

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  MOBĒ

  Jan 2021 - now

  Senior Art Director