Ashley Peters

Ashley Peters

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location of Ashley PetersQueenstown, Otago, New Zealand

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  • Timeline

  • About me

    Founder and CEO at WORD

  • Education

    • Northern Arizona University

      2003 - 2005
      Bachelor of Arts (BA) Parks, Recreation and Leisure Studies
    • Lincoln University (NZ)

      2005 - 2005
      Parks, Recreation and Leisure Studies
    • Colorado State University

      2002 - 2003
      Parks, Recreation and Leisure Studies
    • Victoria University of Wellington

      2010 - 2010
      Post Graduate of Education Elementary Education and Teaching
  • Experience

    • YMCA Christchurch

      Jan 2006 - Jan 2008

      Outdoor Instructor for school groups and holiday programmes. Lead Instructor on week long holiday camps including ski and outdoor adventure trips. Diverse groups ranged from 8-17 year olds. Friday Club is a recreation club for adults with disabilities. This social get-together for intellectually and physically disabled adults runs every week during the school term, with all kinds of activities such as swimming, arts and crafts, bowling, movies and indoor climbing. We also go on field trips to various venues around the city.

      • Youth Outdoor Instructor

        Jan 2006 - Jan 2008
      • Friday Club Facilitator

        Jan 2006 - Jan 2008
    • Wellington City Council

      Jan 2008 - Jan 2010
      Event Organizer

      Coordinating outdoor programmes and events specialising in recreation. Events included the kids KiwiTri, Push Play Outdoor Festival, and Cycle into Summer.

    • NZ Transport Agency

      Jan 2011 - Jan 2012
      National Coordinator

      Coordinator of the NZ Bikewise programme, a month long series of events to encourage New Zealanders to ride bikes!

    • Bike Wellington

      Jan 2012 - Jan 2015
      Owner/Tour Guide

      Welcome to our playground! Bike Wellington runs half day and full day mountain bike tours in Wellington, New Zealand.

    • Escape Adventures NZ

      Jan 2013 - Jan 2017
      Cycle Tour Leader

      A little company with a big heart. These adventurous off road cycle tours take place in stunning and interesting locations around the world. The people who join the tours are are rewarded with breathtaking scenery, local accommodation, beautiful food, and a strong sense of community. Trips touch your soul and stay in your memory forever. Destinations included Kyrgyzstan, Cambodia, Fiji, and China.

    • WORD - NZ Youth Mountain Biking!

      Jan 2013 - now
      Founder/ CEO

      WORD (World Off-road Riding Department) is a youth mountain bike charity founded in 2013 on a mission to change the world one ride at a time! We provide after school programmes, holiday camps, and events for over 1000, 7-17 year old tamariki & rangitahi throughout Aotearoa. We are committed and passionate about creating awesome experiences to build youth confidence, develop new friendships, and foster a life-long love of mountain biking. www.word.org.nz

    • JoyRide- MTB Skills courses

      Oct 2014 - Apr 2023
      Director/MTB Instructor

      We give you the knowledge to develop your skills, confidence to push your boundaries and encouragement to enjoy the ride.Over the past 5 years we have been on a journey of discovery. Through national and international instructing programmes, countless books, and chats over beers we have developed a series of mountain bike skills courses to enable you to enjoy the ride just as much as we do. We call it JoyRide. Professional, rider focused and a hell of a lot of fun.The journey of discovery continues…just as we are encouraging you to learn more, we are pushing our own boundaries. Ash has spent the last 3 years with Skills Active and NZOIA developing the NZ Mountain Bike Instructor Qualifications. This National Qualification is now available and Joyride provides instructor training as well as assessment for the qualification. JoyRide is setting the standard of riding and instructing…one ride at a time. Show less

    • New Zealand Outdoor Instructor Association (NZOIA)

      Oct 2018 - now
      MTB Instructor Assessor

      NZOIA Assessors are among the most highly regarded, qualified and experienced people in the outdoor sector. This is the pinnacle of achievement for an outdoor instructor in New Zealand and a recognition of the highest level of competence, and the ability to judge competence in others. https://www.nzoia.org.nz/

    • AdventureMark™

      Jul 2019 - now
      Technical Expert

      AdventureMark™ is New Zealand's largest adventure activity certification body. We work with over 200 operators here in New Zealand and in several countries worldwide. Our certifications are Internationally recognised as meeting the highest levels of safety in adventure activities.AdventureMark™ is a JAS-ANZ accredited and WorkSafe NZ approved Certification Body for its Blue AdventureMark™ Certification under the New Zealand Adventure Activities Certification Scheme. AdventureMark auditors are unique in that most have spent the majority of their careers running operations and managing risk in remote, high-risk environments. They are highly professional, practical, and understand the unique challenges associated with delivering adventurous activities safely. We aim to ensure safe travel for all visitors undertaking adventure tourism and activities in New Zealand, as well as providing adventure certification, adventure tourism audits, outdoor education safety audits, and event safety certification.Supported by robust auditing processes and business systems, AdventureMark™ delivers a highly professional and cost-effective auditing service, delivered by people with a passion for the outdoors. Show less

  • Licenses & Certifications

  • Volunteer Experience

    • Committee Member

      Issued by Queenstown Mountain Bike Club on Jul 2024
      Queenstown Mountain Bike ClubAssociated with Ashley Peters
    • Co-Founder

      Issued by Revolve Cycling Club on May 2014
      Revolve Cycling ClubAssociated with Ashley Peters