
Ashley Peters

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About me
Founder and CEO at WORD
Education

Northern Arizona University
2003 - 2005Bachelor of Arts (BA) Parks, Recreation and Leisure Studies.webp)
Lincoln University (NZ)
2005 - 2005Parks, Recreation and Leisure Studies
Colorado State University
2002 - 2003Parks, Recreation and Leisure Studies
Victoria University of Wellington
2010 - 2010Post Graduate of Education Elementary Education and Teaching
Experience

YMCA Christchurch
Jan 2006 - Jan 2008Outdoor Instructor for school groups and holiday programmes. Lead Instructor on week long holiday camps including ski and outdoor adventure trips. Diverse groups ranged from 8-17 year olds. Friday Club is a recreation club for adults with disabilities. This social get-together for intellectually and physically disabled adults runs every week during the school term, with all kinds of activities such as swimming, arts and crafts, bowling, movies and indoor climbing. We also go on field trips to various venues around the city.
Youth Outdoor Instructor
Jan 2006 - Jan 2008Friday Club Facilitator
Jan 2006 - Jan 2008

Wellington City Council
Jan 2008 - Jan 2010Event OrganizerCoordinating outdoor programmes and events specialising in recreation. Events included the kids KiwiTri, Push Play Outdoor Festival, and Cycle into Summer.

NZ Transport Agency
Jan 2011 - Jan 2012National CoordinatorCoordinator of the NZ Bikewise programme, a month long series of events to encourage New Zealanders to ride bikes!

Bike Wellington
Jan 2012 - Jan 2015Owner/Tour GuideWelcome to our playground! Bike Wellington runs half day and full day mountain bike tours in Wellington, New Zealand.

Escape Adventures NZ
Jan 2013 - Jan 2017Cycle Tour LeaderA little company with a big heart. These adventurous off road cycle tours take place in stunning and interesting locations around the world. The people who join the tours are are rewarded with breathtaking scenery, local accommodation, beautiful food, and a strong sense of community. Trips touch your soul and stay in your memory forever. Destinations included Kyrgyzstan, Cambodia, Fiji, and China.

WORD - NZ Youth Mountain Biking!
Jan 2013 - nowFounder/ CEOWORD (World Off-road Riding Department) is a youth mountain bike charity founded in 2013 on a mission to change the world one ride at a time! We provide after school programmes, holiday camps, and events for over 1000, 7-17 year old tamariki & rangitahi throughout Aotearoa. We are committed and passionate about creating awesome experiences to build youth confidence, develop new friendships, and foster a life-long love of mountain biking. www.word.org.nz

JoyRide- MTB Skills courses
Oct 2014 - Apr 2023Director/MTB InstructorWe give you the knowledge to develop your skills, confidence to push your boundaries and encouragement to enjoy the ride.Over the past 5 years we have been on a journey of discovery. Through national and international instructing programmes, countless books, and chats over beers we have developed a series of mountain bike skills courses to enable you to enjoy the ride just as much as we do. We call it JoyRide. Professional, rider focused and a hell of a lot of fun.The journey of discovery continues…just as we are encouraging you to learn more, we are pushing our own boundaries. Ash has spent the last 3 years with Skills Active and NZOIA developing the NZ Mountain Bike Instructor Qualifications. This National Qualification is now available and Joyride provides instructor training as well as assessment for the qualification. JoyRide is setting the standard of riding and instructing…one ride at a time. Show less

New Zealand Outdoor Instructor Association (NZOIA)
Oct 2018 - nowMTB Instructor AssessorNZOIA Assessors are among the most highly regarded, qualified and experienced people in the outdoor sector. This is the pinnacle of achievement for an outdoor instructor in New Zealand and a recognition of the highest level of competence, and the ability to judge competence in others. https://www.nzoia.org.nz/

AdventureMark™
Jul 2019 - nowTechnical ExpertAdventureMark™ is New Zealand's largest adventure activity certification body. We work with over 200 operators here in New Zealand and in several countries worldwide. Our certifications are Internationally recognised as meeting the highest levels of safety in adventure activities.AdventureMark™ is a JAS-ANZ accredited and WorkSafe NZ approved Certification Body for its Blue AdventureMark™ Certification under the New Zealand Adventure Activities Certification Scheme. AdventureMark auditors are unique in that most have spent the majority of their careers running operations and managing risk in remote, high-risk environments. They are highly professional, practical, and understand the unique challenges associated with delivering adventurous activities safely. We aim to ensure safe travel for all visitors undertaking adventure tourism and activities in New Zealand, as well as providing adventure certification, adventure tourism audits, outdoor education safety audits, and event safety certification.Supported by robust auditing processes and business systems, AdventureMark™ delivers a highly professional and cost-effective auditing service, delivered by people with a passion for the outdoors. Show less
Licenses & Certifications
- View certificate

PMBIA Level 2 MTB Instructor
PMBIA - View certificate

NZOIA MTB 2
New Zealand Outdoor Instructor AssociationJul 2017
Volunteer Experience
Committee Member
Issued by Queenstown Mountain Bike Club on Jul 2024
Associated with Ashley PetersCo-Founder
Issued by Revolve Cycling Club on May 2014
Associated with Ashley Peters
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