Eftychia Kazagli

Experience

• 

  V + O Communication, S. A.

  Jul 2011 - Jul 2012

  Junior Account Executive

  Assisted the Account Executives and Account Managers with Media Monitoring of major clients, including Beiersdorf Hellas (NIVEA, NIVEA FOR MEN, Hansaplast, Liposan, DUO, Atrix, Eucerin), WIND Hellas (Telecommunications Company), and Moroccanoil.- Monitoring daily press and social media coverage- Creating qualitative and quantitative daily and monthly publicity reports- Editing press releases for new product ranges, newsletters, and sales and marketing materials- Drafting text for NIVEA's micro website and creating an online press room for journalists- Preparing event agendas and goodie bags- Generating passes and thank-you letters- Drafting and sending invitations- Communicating with customers to send gifts and promotional materials- Participating in the creation and execution of promotional and media press events- Brainstorming PR campaign ideas- Assisting in organizing various promotional events, including liaising with venue representatives.Achievements included:- Participation in projects "NIVEA Modernization" and "Wind: A Race for All," which were honored with the 2012 Gold and Bronze Ermis Advertising and PR Awards, respectively. Show less

• 

  Queen Mary, University of London

  Sept 2012 - Sept 2013

  MSc Marketing Graduate

  Degree focused on Marketing, E-Marketing, Consumer Behaviour, Brand Management, Research Methods for Business and Management, International Marketing and Public Advocacy Marketing and includes research, group work, project work and independent study. Skills acquired throughout the degree and courses: presentation, organizational and digital skills, team working, strategic and analytical thinking and writing skills.Awarded First Class Honours Degree for 8 taught modules and Individual Research → Dissertation (Distinction): "A netnographic study of the motivational theory behind consumers' engagement and interactivity in Amazons' Kindle Users Forum community". Show less

• 

  Valuecom

  Feb 2014 - Feb 2016

  Clients: Shiseido Greece, Sarantis S.A. (Bio-Oil, STR8, Solène), L'Oréal (Essie Greece), Estée Lauder (Darphin Greece), Unilever (AIM), AB Vasilopoulos, Concepts (Skinos, Disaronno, Mastiqua), OK! Anytime Markets, Algida • Press office, media, blogger and influencer relations, online & offline PR • Social media management for multiple clients (Facebook, Instagram & YouTube platforms) • Content development for Facebook applications, contests, websites, newsletters, etc. • BTL activities • Execution of CSR campaigns (e.g., OK! Anytime Markets) • Media strategy & handling tailored to client needs • Event planning & complete execution for media, corporate & other audiences • Coordination of internal & external supplier teams • Contributing to new business proposals/pitches & marketing initiatives • Managing budgets, campaign costs & client invoicing • Daily media monitoring & monthly publicity reports, including competitive analysis • Supervision of Junior Account Executives & trainees Achievements included: Increased user engagement on the Essie Greece Facebook page by 101.82%, page likes by 115.02%, and organic reach by 54.34% during 2014. Show less

  • Account Manager

    Feb 2015 - Feb 2016

  • Account Executive

    Feb 2014 - Jan 2015
• 

  APIVITA SA

  Mar 2016 - Jan 2018

  Brand Strategy, Communication & PR Manager

  • Designing and executing media strategies & communication plans on new product launches effectively. • Content creator (copywriter) for digital campaigns and promotional materials (leaflets, print ads, etc.). • Social media and community manager of APIVITA' s digital platforms (Instagram, Facebook & Youtube)• Relations with press offices, media, bloggers, and influencers; online and offline PR.• Planned and executed corporate events, press releases, and blogger collaborations.• Day-to-day coordination of all departments' (global marketing, trade, retail) creative requests & projects.• Supervised graphic designers, junior executives & trainees• Managed budget, campaign costs & invoicing Show less