Tianxiao (Summer) Xia

Experience

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  Durham University

  Nov 2010 - May 2011

  Project Manager

  Led the project of localising Durham University official website into multi-languages.https://www.dur.ac.uk/chineses/

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  Wondershare Software

  Jan 2012 - Jul 2013

  Marketing

  Wondershare Software is a leading application software provider, founded in 2003 and funded by IDG Capital Partners, serving millions of customers in over 150 countries with a commitment to providing software that brings simplicity to people‘s lives since 2003.Rotation to different marketing function to build up know-how to US and European markets, including game publishing, software and apps marketing team. Assisted in making product marketing plan on PR report and market research and came up with integrate social media strategies. In online gaming department, drafted PR release and marketing materials in English. Sourced and managed third party translation supplier to localize in-game language packs, official site and other operational notices about 500,000 Chinese characters in all.Managed company official social media accounts independently and had our subscriber base grow by 30%, talking about grow by 100%. Authored content to align interactive and corporate initiatives with social; Partnered with PR and product marketing teams, liaised digital media and KOL to create and execute integrated campaigns; Show less

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  Boyaa Interactive (0434HK)

  Aug 2013 - Jun 2016

  Boyaa Interactive is a leading online game developer and operator (Stock code: 0434.HK) in total have more than 600 million registered users, locating exceeds 100 countries and regions with 17 languages. Boyaa Interactive has been focusing on development of new high-growth overseas markets: Southeast Asia, Europe and South America. Established Boyaa Indonesia branch, recruited the business and marketing team of 5 and was appointed managing director of PT. Boyaa Interactive. Managed regional marketing budget of multi-million USD. Represented business department in giving training lectures to all new employees;In 2015-2016 for continuous market growth, I led the team to expand our game product lines from one to several based on a thorough market research, gameplay report and a go-to growth plan. We then launched Indonesian card game – Domino, Domino 99 and Gaple. They contributed to a 400% growth of total user base. Boyaa was then made top card game providers in Indonesia by market share. Worked closely with ad networks, app stores, top tier apps and games for user growth. In 2016, took part in Boyaa ad exchange platform project Candyhaw as the product head and built it from 0 to 1. We achieved 3 million user base in overseas markets and in Thailand daily activation exceeded 1000.Joined forces with local male magazine POPULAR. Though half a year’s negotiation, we finally reached an agreement to co-publish and operate a game that POPULAR covers marketing/user growth and Boyaa covers operation and development. Boyaa is authorized to use all POPULAR models’ images and voices and both parties share the revenue. Through POPULAR’s existing large user base from online social media, national road show, in-magazine promotion and PR, with no marketing budget, we managed to top other Boyaa international co-publishing games in revenue. This business model was soon copied to other regions and was borrowed by several other companies. Show less In 2013, started the Indonesia market expansion. With no existing business resources, drafted and conducted 3-step market expansion strategy from payment, channel to marketing. Formed long term cooperation with local payment gateways, major telecom operators, advertising platforms, top tier apps and mobile phone brands. Planned and executed all year marketing campaign centering on the brand ambassador project. Led the Indonesia market expansion resulted in a 200% yearly revenue growth to 10 million USD in 2014. Market growth rate and revenue ranked the first in all Boyaa`s target regions. Product rocketed to and stayed 1st/2nd rank on Google play and App store Indonesia Card game list; Best employee of the year, all S/A grade in quarterly performance assessment. Show less

  • Country Manager, Indonesia

    Sept 2014 - Jun 2016

  • International Business Manager

    Aug 2013 - Aug 2014
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  Smartdolphin

  Jun 2016 - Jan 2018

  Co-Founder

  We help quality made-in-China technology products sell better.As a sales & marketing partner, I Co-founded Smartdolphin Technology with a team experienced in Internet, domestic trading and manufacturing. Our goal was to help quality made-in-China hardware brands who are struggling with marketing and sales to sell their products and make profit how they deserve. Choose only smart, new and untraditional products from the best to differentiate us from other traditional suppliers to clients. Smartdolphin reached multi-million RMB revenue in the first year and we served major buyers such as banks, enterprises and internet companies;Managed tens of suppliers and hundreds of SKUs. Handled new merchant development, business negotiation and sales for smart technology products categories (60% of total sales). Responsible for sales on E-commerce platforms with a monthly revenue of 100,000 RMB. Had our sales tripled by shifting target client list from small companies to bigger enterprises, commercial banks and long-tail e-commerce platforms.Built our branding and marketing strategy from scratch to contribute to sales. Drafted sales deck and marketing materials, managed global trademarks application, liaised startup media relations with 36kr, Qianbidao and ran wechat offcial accounts and Facebook fan page operation (10000+ fans). With good branding approaches, our success rate in closing a deal grow by 50%. Show less

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  Cashcash

  Mar 2018 - now

  CMO

  User Acquisition; International Market Expansion