
Mohammad A.K. HAMMAD 🎈
Technical Support Engineer (Trainee)

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Education

Harvard Business School Online
2019 - 2019Other/Certificate in Disruptive Strategy with Clayton Christensen Disruptive Strategy CompleteDisruptive Strategy with Clayton Christensen is a 6-week, 30-hour online certificate program from Harvard Business School Online. Disruptive Strategy helps students become fluent in disruption theory and gain confidence in articulating complex viewpoints, apply strategic frameworks to assess new opportunities and potential threats, and acquire techniques for executive-level strategy formulation and team management. The program was developed by leading Harvard Business School faculty and is… Show more Disruptive Strategy with Clayton Christensen is a 6-week, 30-hour online certificate program from Harvard Business School Online. Disruptive Strategy helps students become fluent in disruption theory and gain confidence in articulating complex viewpoints, apply strategic frameworks to assess new opportunities and potential threats, and acquire techniques for executive-level strategy formulation and team management. The program was developed by leading Harvard Business School faculty and is delivered in an active learning environment based on the HBS signature case-based learning model. Show less

University of Jordan
2005 - 2010Bachelor's degree ENGINEERING
Experience

OPTIMIZA
Jun 2010 - Oct 2010Technical Support Engineer (Trainee)
Umniah belong
Dec 2012 - Feb 2013Technical Support Engineer (Intern)
Safety Key Solutions (UK) Ltd
Jan 2013 - Jan 2014ANTI COLLISION SPECIALIST• Served as the key liaison between multiple companies, leading efforts to enhance anti-collision software and sensor technologies. • Successfully prevented three on-site collisions through the implementation of improved safety protocols and device adjustments.• Directed and trained over 100 field workers, significantly enhancing on-site safety and operational efficiency. • Conducted rigorous testing and data analysis, contributing to the launch of advanced security solutions that improved system performance. Show less

Mixed Dimensions Inc
Jan 2015 - Jan 2017DIGITAL MARKETING SPECIALIST• Led the digital marketing efforts for the successful launch of makeprintable.com and gameprint.io, acquiring over 2,000 subscribers within the first three months. • Developed and executed multi-channel marketing campaigns, significantly increasing user acquisition and retention.• Conducted comprehensive SEO and content audits, resulting in an 85% increase in free subscriptions and a 35% increase in paid subscriptions. • Utilized A/B testing and advanced analytics tools to optimize user journeys and improve campaign effectiveness.”• Played a key role in business development, securing contracts with 3D printing factories in China, enhancing product offerings, and expanding market reach. Show less

Ureed.com
Jan 2017 - Jan 2017SENIOR DIGITAL MARKETING SPECIALIST• Designed and executed a successful launch marketing plan that attracted over 400 freelancers and 60 employers within the first six months. • Led performance marketing campaigns across LinkedIn, Facebook, and Google Ads, driving significant user acquisition and engagement.• Integrated advanced marketing tools for tracking and data analysis, enhancing the understanding of user journeys and improving campaign performance. • Conducted in-depth competitor analysis, identifying opportunities that led to a 25% increase in market share. Show less

Jeel Media
Oct 2017 - Oct 2019SENIOR DIGITAL MARKETING AND STRATEGIST• Conceptualized and executed comprehensive marketing strategies that consistently exceeded client KPIs, leading to a 411% increase in app installs, a 925% boost in signup rates, and a 78% reduction in Cost Per Signup. • Excelled in performance marketing, customer acquisition, and retention optimization.• Managed media buying and budget allocations, overseeing an average of $80,000 per month. Achieved a 30% increase in organic search rates and a 230% rise in Google My Business inquiries through targeted local SEO efforts.• Implemented cutting-edge analytics tools, improving campaign management, delivery, and optimization, which resulted in a 10x ROI for clients. • Conducted comprehensive audits of digital assets, enhancing site performance and user experience. Show less

Studio8jo
Aug 2020 - Jun 2022Digital Marketing Consultant• Developed and executed a comprehensive SEO strategy that increased organic search traffic by 45% and improved website rankings for targeted keywords.• Optimized on-page content, enhanced website structure, and built high-quality backlinks to drive sustainable traffic growth.• Revitalized the company’s social media presence, leading to a 50% increase in follower growth and a 35% boost in engagement rates. • Implemented a strategic content calendar and launched targeted social media ad campaigns that effectively expanded the brand’s reach. Show less

Case in Point Consulting
Aug 2020 - Oct 2020B2B Lead Generation Consultant• Generated over 300 Marketing Qualified Leads (MQLs) across high-level industries, focusing on C-level executives through targeted B2B lead generation strategies. • Developed a content marketing approach that significantly increased lead engagement and conversion rates.”• Leveraged advanced B2B automation tools to streamline lead generation processes, optimizing email marketing campaigns, social media outreach, and lead scoring. • Regularly analyzed and refined campaigns, achieving a 20% improvement in ROI.” Show less

Trteeb - ترتيب
Sept 2020 - Jun 2021Growth Marketing Consultant• Spearheaded the development and execution of a growth-driven marketing strategy for a leading app, resulting in a 45% increase in downloads and a 20% boost in sales. • Collaborated closely with the CEO on investment pitches and business development initiatives.• Implemented an MMP tool (Adjust) to optimize key performance metrics, enhancing user acquisition and retention. • Partnered with the development team to ensure seamless integration of tracking codes, improving data accuracy and marketing effectiveness. Show less

Edraak إدراك
Dec 2020 - Jun 2021Digital Marketing Manager• Architected and implemented a robust growth marketing strategy that integrated SEO/SEM, email marketing, display advertising, PPC, and media buying. • Achieved a 7% increase in signup rates and reduced Cost Per Enrollment (CPA) by 45% within three months, surpassing stakeholder expectations.• Led the integration of advanced tracking tools, enabling a comprehensive view of user journeys and improving campaign optimization. • Increased enrollment rates by 30% and retention rates by 17% through data-driven marketing tactics.• Managed a diverse marketing team, fostering a collaborative environment that delivered consistent results. • Established the OKR framework to streamline internal processes and align team efforts with organizational goals. Show less

The World's Online Festival
Jun 2021 - Sept 2022Director Of Marketing & Content• Oversaw a $3M+ annual marketing budget, driving a 25% increase in Daily Active Users (DAU) and a 30% improvement in 30-day retention rates within six months. • Strategically reallocated resources to optimize ROI across multiple channels.• Restructured the marketing department into four specialized units, enhancing team collaboration and boosting overall performance by 20%. • Developed and implemented a content marketing strategy that reactivated 23% of long-term inactive users, significantly improving user retention.• Established key partnerships with regional software development agencies, reducing third-party agency fees by 60% while expanding the scope and quality of deliverables. Show less

HUE Innovation and Design
Jan 2023 - nowMarketing Consultant• Conceptualized and executed comprehensive digital marketing strategies that significantly enhanced brand visibility and online presence for various clients across the tech and retail sectors. Led campaigns that increased web traffic by 35% and social media engagement by 40%.• Leveraged SEO, SEM, and content marketing techniques to optimize clients’ online platforms, resulting in a 25% increase in organic search rankings and a 30% boost in lead generation.

Pixel Punch
Mar 2023 - nowCo Managing PartnerDelivered high-impact strategic marketing consulting to top-tier clients, resulting in a 30% increase in user engagement and a 25% boost in conversion rates. Implemented data-driven marketing strategies that aligned with clients’ business objectives, optimizing their digital presence across multiple platforms.Played a key role in restructuring marketing teams, enhancing overall efficiency and performance. Provided insights on budget allocation, resulting in a 20% reduction in marketing spend while maintaining campaign effectiveness. Show less

Dot.jo
May 2023 - Jul 2024Marketing Consultant• Spearheaded marketing initiatives that drove a 40% increase in website traffic and a 35% improvement in user engagement, directly contributing to a 20% growth in client revenue. Implemented cross-channel marketing strategies that integrated social media, email marketing, and PPC campaigns.• Optimized the company’s digital marketing ecosystem by introducing advanced analytics tools, enabling a 50% improvement in campaign tracking and performance measurement.

Masar - Gain Success
Aug 2023 - Apr 2024Performance Marketing Director ( Consultant mainly)• Led performance marketing efforts that reduced Cost Per Acquisition (CPA) by 40% and increased conversion rates by 50%, delivering substantial improvements in ROI. Utilized advanced targeting and A/B testing to optimize campaign performance across all digital channels.• Restructured the performance marketing team, fostering interdepartmental collaboration that resulted in a 30% increase in operational efficiency. Introduced new reporting mechanisms that improved transparency and decision-making processes. Show less

Soda
Jan 2024 - nowCo Managing Partner𝘪𝘯 𝘱𝘳𝘰𝘨𝘳𝘦𝘴𝘴
Licenses & Certifications
- View certificate

Product Marketing Foundations
LinkedInApr 2020 - View certificate

HSK (Level 1) Chinese Proficiency Test
Confucius Institute OnlineApr 2012 - View certificate

Advanced Product Marketing
LinkedInApr 2020 - View certificate

Big Data Basics: Hadoop, MapReduce, Hive, Pig, & Spark
UdemyOct 2015 
Digital Transformation (BCG & University of Virginia)
CourseraMay 2020
Digital Product Management: Modern Fundamentals (University of Virginia)
CourseraApr 2020
BUS 257 Growth Marketing: Proven Theories Powered by New Technologies
Stanford Continuing StudiesNov 2020
Languages
- arArabic
- enEnglish
- chChinese
- geGerman
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