
Brayan Alexander Bautista Uribe
Foreign Affairs Officer

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About me
Data Specialist/ Marketing Specialist/ Data Analyst
Education

The Open University
2024 - 2027Bachelor's degree International BusinessCurrently pursuing a Bachelor’s degree in Marketing and Analytics through the Open University in the United Kingdom via a part-time online programme. This academic journey is part of my personal commitment to achieving my goal of completing my BBA degree while enhancing my expertise in marketing strategies and data-driven decision-making.

Donghua University
2015 - 2017Bachelor of Business Administration - BBA International MarketingUnfinished Bachelors degree.
Experience

M2 Club
Jun 2016 - Apr 2017Foreign Affairs OfficerI served as the Head of Foreign Affairs and Marketing Management at M2 for nearly a year before the club closed. My main objective was to bridge the cultural gap between Chinese society and expatriates visiting or residing in Shanghai. In addition, I was responsible for planning, designing, overseeing, and executing various events to attract both local and foreign customers.To facilitate the enjoyment of Chinese nightclubs and the entertainment industry for foreign customers, I developed a system that eliminated the need for them to learn the language or adapt to the culture. This system has since been adopted by over 10 clubs throughout Shanghai, continuing to enhance the experience for foreign visitors to this day. Show less

SF ENTERTAINMENT LIMITED
Jun 2017 - Apr 2018Marketing Operations ManagerI held the position of Operations and Marketing Manager for UMF China and SF-Entertainment, overseeing UMF Shanghai and Sugarland Project, two prominent festivals in 2017 and 2018. My responsibilities included organizing, creating, and implementing diverse marketing strategies to captivate the attention of the new generation of young adults in the music and DJ industry. Additionally, I actively participated in forums, generated engaging content such as articles, giveaways, and informational videos, and managed the distribution of hospitality at the festivals. Building strong relationships with DJs and local artists was also a key aspect of my role. Furthermore, I took charge of artist management, hospitality, and partial production in the Green rooms. Show less

SINO Group
Apr 2018 - Jan 2019Marketing ManagerI served as the Marketing Manager for Fusion, one of the largest nightclubs in Mainland China, which is owned by SINO Group, an entertainment company. SINO Group operates over 50 clubs across the country and is also associated with three major music festivals in the region: Ultra Music Festival, Jungle Music Festival, and EDC China. In my role, I was responsible for creating, planning, designing, and executing various types of parties, branding events, formal events, and promotions specifically targeting the expatriate community in Shanghai. Our efforts resulted in reaching up to 10,000 clients per week. Additionally, I was responsible for booking, managing, and overseeing performances by multiple DJs who are ranked in the top 100 list of DJ Mag.My tasks were to create, planning, design and execute different type of parties, branding events, formal events and promotions pinpointing the foreigners that reside in Shanghai, reaching up to 10.000clients per week. As well as book, care and perform the execution of multiple Dj’s performances that are ranked in the top 100 list of Dj Mag. Show less

Sakura English Immersion- Preschool
Dec 2020 - Mar 2023Teacher• Developed engaging lesson plans for students from pre-kindergarten to fourth grade, incorporating interactive games and storytelling techniques to enhance language skills.• Designed and implemented creative crafts and materials to facilitate hands-on learning experiences for students in subjects like English, music, dance, science, and math.

Welocalize
Sept 2023 - nowMetadata Specialist- Drive the curation and optimization of streaming content, implementing best practices in data governance to ensure the highest standards of media quality across all platforms.- Spearhead efforts to analyze and rectify metadata errors for a major entertainment platform, applying data management frameworks to enhance data accuracy and consistency.- Oversee multilingual metadata management across 40+ markets, ensuring alignment with localization standards and leading initiatives to uphold data governance principles.- Conduct comprehensive analyses of metadata trends, leveraging XML catalogs and large CSV datasets to generate insights that inform strategic improvements in data management.- Foster proactive collaboration with business partners and stakeholders to streamline the data partner onboarding process, ensuring adherence to data governance policies and timelines.- Lead quality assurance efforts to verify and edit metadata accuracy, providing expert recommendations to optimize language metadata in accordance with data management best practices.- Ensure high data quality standards in TV App production media through strategic collaboration with cross-functional teams, reinforcing data governance protocols throughout the content lifecycle.- Develop and maintain robust documentation of metadata processes and governance frameworks, contributing to continuous improvement in data management practices across the organization. Show less
Licenses & Certifications
- View certificate

Introduction to Data Analytics
IBMMar 2025 
HSK-4
Confucius Institute HeadquartersAug 2016
IELTS
IELTS OfficialJan 2023
TESOL
ITTT - International TEFL & TESOL trainingApr 2020
Languages
- paPapiamento
- enEnglish
- duDutch
- frFrench
- chChinese
- itItalian
- jaJapanese
- spSpanish
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