Avneesh Mehta

Experience

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  Corus Entertainment

  May 2015 - Aug 2015

  Summer Intern, Research and Consumer Insights

  ● Created a comprehensive report on programmatic ad buying companies for use by the CEO, Doug Murphy. ● Updated the internal sales wiki by identifying key trends, adding latest articles and data resources for various client industries, enabling it to be used as a valuable resource by sales representatives when pursuing clients.● Researched changing media trends for variances between mothers and non-mothers across ages and created a presentation on the findings to be used by the director of consumer insights for future projects.● Responsible for updating and distributing monthly SiteCatalyst and comScore reports for company's websites performance. ● Frequently utilize Media Technology Monitor's data analysis and trending tools to provide insights on the current status of cable television and the changing nature of the entertainment industry. Show less

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  Corus Entertainment

  May 2016 - Sept 2020

  ● Assist the local sales team in client pitches by providing valuable data and insights packaged in cohesive and understandable presentations that tell a good “story”.● Use a variety of software programs including Infosys and Clear Decisions among many others to do extensive data runs and obtain the most valuable and favorable insights.● Prepare multiple reports such as rankers and overnights on a regular basis for use by internal stakeholders.● Completed various in-depth analysis projects of specific channels, programs and radio stations to best assist in-house marketing and programming/content teams with decision making. Show less ● Pitch and book advertising campaigns for an extensive client list across agencies and industries (Toyota, Subway, Loblaws, Danone, Calvin Klein, Gucci, Disney being a few examples), catering them to specific requirements and finding the best fit for them among Corus’s assets.● Cater to a wide variety of budgets; ranging from a few thousand all the way to hundreds of thousands.● Proactively participated in Corus Tempo (client marketing) oriented brainstorm sessions examining how to better serve clients and their needs beyond standard advertising.● Network champion for History Channel and National Geographic Canada, acting as a liaison between programming and sales and updating the department on these channels through presentations.● Was one of three people chosen by upper management to assemble and maintain an all-encompassing Corus corporate deck that would act as a one-stop resource for the national sales team. Show less

  • Market Research Analyst, Local Research, Research and Consumer Insights

    Jun 2018 - Sept 2020

  • Inside Sales Representative, National Television Sales

    May 2016 - May 2018
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  Bell Media

  Sept 2020 - Oct 2021

  Strategic Insights Analyst

  ● Completed dozens of client pitches for both, the national and local sales teams helping them position and sell through clients on Bell Media’s various Television, Radio and Digital assets. ● Leveraged the best possible data and insights from a multitude of software programs and external resources such as YouGov, WARC, eMarketer and the Media Technology Monitor.● Prepared and posted numerous consumer insights focused slides during the COVID-19 pandemic to keep sales teams informed on changing consumer patterns and behaviors during integral challenging times. ● Collaborated with the brand partnerships team to pitch clients on key show integrations beyond standard ad spots by highlighting specific demographic and psychographic data to establish a good fit. Show less

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  Mediabrands Canada

  Oct 2021 - Nov 2022

  Manager, Media Insights and Tools

  ● Launched the “Training Tuesdays” program, facilitating training sessions attended by hundreds across our agencies for all the internal and external tools and resources we use for research and insights. ● Became an expert user of internal planning tools and kept them updated for best use by agencies.● Always on top of Canada’s constantly evolving media landscape, and new industry tools and resources.● Utilize all our internal and external research capabilities to the best of their potential to assist on pitches and client requests. Show less

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  KINESSO

  Nov 2022 - now

  ● Lead training and development on our internal planning platform across all agencies in Canada.● Taken more responsibility on maintaining and growing partner relationships and connecting with new potential partners to ensure that we are equipped with the leading tools and syndicated research resources available in the Canadian market.● An active participant of our Connected TV Planning group, which meets to discuss new CTV vendors, opportunities, and how to best plan video in this evolving marketplace. Show less

  • Director, Media Insights and Tools

    Feb 2025 - now

  • Associate Director, Media Insights and Tools

    Nov 2022 - Feb 2025