Ashley Inman

Experience

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  Post-Tribune newspaper

  Jan 2003 - Jun 2005

  Columnist

  Wrote weekly news column for the local newspaper.

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  Dancing Star

  Aug 2005 - May 2006

  Editor and Designer

  Compiled, organized and edited submissions into a poetry book while staying on a small budget. The book was designed and produced in only two months and culminated in the planning of a release party.

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  Dial America

  Feb 2006 - Nov 2007

  Sales Representative

  Developed customer relation skills by using a variety of sales strategies for cold calling. Also, won awards for selling the most subscriptions per month.

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  Agency 7

  Jan 2008 - May 2009

  Copywriter

  Brainstormed and implemented strategic campaigns for clients including The Boys and Girls Clubs of America, Oliver Winery and more.

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  IU Student Media

  Apr 2008 - May 2009

  Marketing Team Member

  Fulfilled a variety of duties including the development of effective multimedia advertising campaigns, creating and organizing The Source visitor's guide, communicated with the public through fairs and orientations, conduct surveys and other market research, plan events and write both advertising and news copy.

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  Author Solutions

  May 2009 - May 2010

  Publishing Consultant

  Assessed clients' publishing needs and built rapport while still closing the deal. Won 100 Percent Club Award in the 3rd quarter of 2009 and won Circle of Excellence Award for maintaining more than 100 percent of yearly expected goals in 2010.

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  Southern Indiana Center for Independent Living

  Aug 2010 - Aug 2011

  Marketing Specialist

  Spearheaded marketing initiatives for all of SICIL’s branches. Duties included a complete rebranding (logo creation, slogan, etc.) Web site redesign, recreation of all SICIL publications such as flyers and brochures, designed and implemented a billboard, planned events, kept all social networking sites current and frequently updated. Worked to keep our marketing plans in line with the Independent Living Philosophy of accessibility and inclusion for all.

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  Hangar 30

  Aug 2011 - Mar 2012

  Digital Marketing Manager

  Managed social media sites for the Air National Guard and Reserves suicide prevention, as well as created and sustained an online community through various promotional activities and campaigns, including Facebook giveaways, direct mail, e-newsletters, and more. Managed Google Adwords accounts and Facebook advertisements as well as ran A/B ad tests. Grew the Air National Guard Facebook page following by more than 300 percent in only eight months.

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  City and County of Denver

  Sept 2012 - Dec 2016

  Marketing Manager

  Managed all media buys for more than 30 DHS programs, campaigns, grants and other initiatives. Created graphics using Adobe Creative Suite as well as wrote copy for all marketing collateral such as flyers, brochures, newsletters, ads, etc. Built and maintained DHS web pages. Managed advertisements for DHS and Denver’s Road Home, including traditional print, digital and paid social media. Ensured targeted audiences were reached as a result of all efforts. Outreached to community organizations and stakeholders for continuous feedback to help with DHS process improvement as well as built rapport with partners. Acted as a liaison from both the external community to DHS as well as internally from one program to another. Show less

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  Rocky Mountain Orthodontics

  Dec 2016 - Apr 2018

  Marketing Team Manager

  Creates, implements and oversees all RMO marketing and advertising campaigns. Liaises with internal and external partners and stakeholders to carry out the most effective communication plans for RMO product promotion, company positioning/branding and partnership planning. Develops multipronged plans to engage the niche market of global orthodontists, which includes digital, social and traditional components. Develops and utilizes strategies, including behavioral marketing and SEO optimization, social media site dialogue and interaction campaigns as well as trade publication print ads for targeted results. Show less

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  Austin Fraser

  Apr 2018 - Jan 2019

  Marketing Manager

  As the Community (Marketing) Manager, I curated communities that inspire growth and collaboration in the Denver and Boulder tech scenes by hosting on and offline events such as tech panels, educational workshops and networking groups that connect individuals and act as a resource to fill the community's technical and interpersonal needs. I created strategic marketing plans for all Denver tech communities and assessed the tech community's needs through research, development and data integration. In this role, I monitored analytics for social and paid campaigns, email marketing, and other important key performance indicators using marketing automation software to nurture leads through the buyer's journey. Show less

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  RTD

  Jan 2019 - Mar 2020

  Marketing and Communications Specialist

  Works with internal and external clients to develop and execute meaningful, goal-driven marketing strategy and materials: - Develops and implements multimedia marketing and promotional plans for existing services and programs as well as identify opportunities for ongoing project enhancements. - Completes all post-project analysis to gauge results and ROI against desired outcomes. - Serves as point of contact and project consultant for assigned clients, programs and initiatives. - Establishes project parameters and schedules and manages all components of the project lifecycle, including strategy, creative, timelines and budget. - Acts as primary media and vendor contact for purchase of advertising space, air time and services. - Defines and executes projects to ensure consistent agency branding across all channels. - Communicates project strategy, goals and tactics for internal and external clients including: the first ever Uber/public transit partnership, RTD’s 50th Anniversary campaign, internal employment recruitment initiatives, the creation of a user-led reduced fare pass program, marketing in RTD’s involvement in community and internal events (ie: Bike to Work Day, Bus Rodeo, Elitch’s Employee Appreciation program, etc.) Show less

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  Domoto Brands, LLC

  Feb 2021 - Mar 2022

  Digital Marketing Manager
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  Domoto Brands, LLC

  May 2022 - Apr 2023

  Marketing Director

  Clients include: Johns Manville – a Berkshire Hathaway Company, NCS Analytics, RTD, The National Western Center, Trimble Inc. and Spectra Centers.Works with clients to develop multi-media strategic marketing and communications plans to reach branding goals, increase revenue, and overall awareness with target audiences. Creates engaging and meaningful organic and paid social media content and direction that increases customer action and awareness. Consults and assists with website SEO, (paid, organic, and technical) to increase website conversions and traffic.Provides direction, research, and copy creation for short and long-form content tailored for specialized industries.Assists with stakeholder and customer engagement meetings and forums by providing surveys, social media strategy, workshops, forms, and other ancillaries. Analyzes communication and marketing efforts to provide relevant statistics, reports, and strategic direction. Show less

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  Main Character Energy (MCE) Marketing

  May 2023 - now

  Owner/Founder

  MCE provides full service marketing and communications that help you tell your story and be your brand’s hero. Leverage your unique main character energy to create a strategy that increases awareness and ROI in an authentic, engaging and meaningful way that delights your audience and compels action.