Manoj Kumar Puralasetty

Experience

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  Aditya Birla Fashion and Retail Ltd - Pantaloons

  May 2016 - Jan 2018

  Marketing & Operations Manager
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  Apollo Diagnostics

  Feb 2018 - Jun 2018

  Zonal Marketing Manager
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  DHFL

  Jun 2018 - Mar 2019

  Regional Marketing Manager

  Leading Brand Strategy and operations across Telangana, Andhra Pradesh and Tamil Nadu regions with complete ownership of driving organizational success.Conceptualizing, planning, executing, and evaluating impactful Trade Marketing Strategies.Collaborating seamlessly with cross-functional teams to design and implement Trade Marketing Campaigns aligned with strategic objectives.Rigorous monitoring of regional Marketing campaigns in close coordination with the regional Sales team.Managing the entire lifecycle of regional Trade promotional material: from conceptualization and design to development and seamless deployment.Spearheading vendor management activities including identification, negotiation, and ensuring timely execution for effective implementation of Marketing campaigns. Show less

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  Kotak Mahindra Bank

  Mar 2019 - Oct 2022

  Regional Marketing Manager

  Skills: Customer Experience, Public Relations, Marketing Analytics, Brand Strategy, Strategic Marketing, Communication, Event Marketing, Brand Activation, Retail Marketing, BTL Activations, AdvertisingResponsibilities:Overseeing brand integrity for Retail Liabilities across branches in Telangana, Andhra Pradesh & Odisha states, ensuring a unified brand identity.Strategizing and executing Below-The-Line (BTL) campaigns for diverse bank products to drive engagement.Planning and executing events aimed at generating leads from the High-Net-Worth Individuals (HNIs) segment.Monthly planning and meticulous reporting of marketing activations, encompassing all branches.Leading the end-to-end planning and execution of new branch launches.Pioneering and managing various brand awareness campaigns to substantially enhance sales productivity. Show less

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  HDFC Bank

  Oct 2022 - now

  Regional Marketing Manager

  Orchestrated regional brand strategies for branch expansion, optimizing ROI via lead generation across Telangana branches. Bridging Group Corporate Marketing and regional teams, by ensuring cohesive execution of corporate plans and regional initiatives.Contributions:Analyzed on-ground trends, devising impactful strategies for business upliftment.Created dynamic support through promotions, new trend ideations and event participation.Developed standardized marketing materials, aligning with marketing and product teams.Forged strategic alliances with corporates, enhancing value for retail and wealth customers.Drove brand share growth, boosting market presence.Employed cost management, maximizing cost efficiency.Ensured high Visibility Index via visual merchandising and innovative mediums.Mentored regional marketing leaders for increased responsibilities and innovation. Show less