Mayank Jain

Experience

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  Tata Consultancy Services

  Nov 2013 - Sept 2015

  SAP CRM Technical

  1. Worked on a project for an Indian telecom based company.2. Interacted with the client to understand their requirement and helped in delivering the same to the client3.Completed internal certifications and mentored team members for the same.4.Coordinated with various internal teams to build the final deliverable for client.5.Conducted various knowledge sessions for the incoming project members.

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  Indian Institute of Foreign Trade

  Oct 2016 - Nov 2017

  Senior Coordinator , Media Committee

  In my role as a Senior Executive Member , Media Committee, I am responsible for the following tasks:1. Maintain IIFT website and update it regularly, especially the media section2. Organise chapter meets at various locations for aspirants and new IIFT converts3. To help in getting media partnership for IIFT events4. To help in development of brochures, posters and other communication material for any student activity at IIFT5. To help on-boarding process of students of the batch of 2017-19 glitch-free. Show less

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  Health Care at Home India Pvt Ltd

  Apr 2017 - May 2017

  Summer Intern

  - Responsible for doing competitor analysis in the pharmacy distribution space- Identifying the various marketing campaigns that would be helpful in customer acquisition- Identifying the major driving factors for customer retention- Establishing the viability/Cost benefit analysis of various channels and their implementation

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  Indegene

  May 2018 - Jun 2019

  Product Manager

  • Worked on developing an automation based workflow management SAAS product in collaboration with CTO office team.• Worked on the entire product lifecycle, from need identification and product conceptualization to product delivery for multiple clients and internal stakeholder groups• Incorporated intelligent recommendation engine , rule-based marketing asset validation engine , intelligent collaborative tool with real-time tracking via interactive reporting dashboards • Mapped business process and define the KPIs and requirements• Translated the business requirement into product features• Conceptualized product features to improve business process and outcomes• Developed requirements documents, user stories, and assisting in developing wire-frames for each product feature• Lead product deployment for clients and internal stakeholders• Performed market and competitor research to define product differentiation• Successful Market roll-out in 4 countries of Spain, Germany, Italy and Belgium which resulted in better adoption by reducing time-to-market (TTM) for leading pharmaceutical brands Show less

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  Quikr

  Jul 2019 - Feb 2020

  Product Manager

  • Targeted users based on their actions on various channels like MSite, Desktop and App• Handled end-to-end e-commerce funnel and made strategies to improve the metrics like open rates , click rates and conversions which lead to revenue generation • Increased the monthly user communication revenue by 34.87% in the last 8 months• Worked on the tools like Google Analytics, Google BigQuery and JIRA• Worked on Search functionality based on ML models which helped user land onto correct category pages thereby drove the conversions/revenues Show less

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  The Economic Times

  Mar 2020 - now

  - Ads Monetization - Worked towards optimising viewabilities, render rates & fill rates. Identified & opened new ad inventories which fuelled the revenues.-Affiliate Monetization - Open multiple blockbuster revenue streams for ET by analysing the competitors, benchmarking CTRs & improving search ranks via SEO.- User Acquisition - Driving App Downloads by targeting on 3 fronts:1. Organic- Identifying opportunities to leverage the existing ET's audience on mobile sites2. ASO- Improving the keywords targeting on App/Playatore. Identifying new targeting areas on Stores.3. Paid Campaigns - Optimising on the Cost Per Installs & Maximising on ROI by driving subscriptions via App Downloads. Show less My responsibilities include:- Improving user engagement across consumer platforms (Apps, Web, MWeb)- Revamped all ET platforms ( Apps / Web / PWA / Amp )- Collaborated with Feedback tools like Survicate to capture Readers feedback on multiple touchpoints - Hands-on tools like JIRA , Google Analytics , Google Optimize , Firebase , Mouseflow , Survicate Daily responsibility include: • Attending Daily Scrums• Maintaining product backlogs and sprint planning• Working very closely with designers, tech leads, developers, quality engineers , marketers, brand managers, SEO specialists and the monetization team• Capturing & analyzing customer feedbacksKey Metrics Impacted: DAU, MAU, PVs, UPVs, CTRs Show less

  • Product Lead - Monetisation

    Aug 2024 - now

  • Principal Product Manager

    Sept 2023 - Aug 2024

  • Senior Product Manager

    Apr 2022 - Sept 2023

  • Product Manager

    Mar 2020 - Mar 2022