Giusi Messina

Experience

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  Kledi Kadiu - Benedetta Massola Taliacarne

  Jan 2001 - Jan 2009

  Marketing and Communication Manager - Digital PR

  Creation and management of Kledi Kadiu and Benedetta Massola Taliacarne official websites▪ Webmasters and web design of the two platforms▪ Planning and developing the Content Strategy▪ Newsletter Editing▪ Management Press Review▪ Creating and developing online and offline events

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  Google e Unioncamere "Progetto Made In Italy Eccellenze in Digitale"

  Jun 2015 - Apr 2016

  Digital Strategist

  ▪ 1st ranked in the province of Agrigento.Work carried out:▪ Analysis of the digitalization level of SMEs within the Province of Agrigento.▪ Direct E-Mail Marketing and Social Media Marketing Activities▪ Creation and elaboration of communication and promotion plans relating to the Camerals.▪ Rapporteur at various conferences and events organized by the Chamber of Commerce.▪ Training activities through workshops and seminars.▪ Creating and inserting 2 exhibitions within the Google Cultural Institute at Made In Italy section on a handicraft (The Coral of Sciacca) and the other on the Agrofood sector (Canicattì IQ).▪ Creating a Contest with the collaboration of the Instagramers community.▪ Supported 38 companies through 1: 1 consultancy to increase their level of digitizing and creating a web strategy inherent in their business.▪ Elaboration of press releases▪ Responsible for communication and dissemination of project at local and regional level national▪ Creating and realizing the final event Show less

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  Fondazione Istituto Guglielmo Tagliacarne

  Jan 2016 - Jan 2018

  Advisor

  Assignment to support the task force of the CRESCERE IN DIGITALE project Promoted under the Young Guarantee - by the Ministry of Labor and Social Affairs Social Policies and Implemented by Unioncamere in collaboration with Google Territorial Laboratory planned in Palermo.▪ Monitoring of classroom activities;▪ Support for the realization of meetings aimed at assigning placements to Young NEET;▪ Operational interface with camerals reference;▪ Presence of the NEET / IMPRESSA pairing phase downstream of the laboratory same. Show less

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  Triumph Group International

  May 2016 - Jul 2016

  Project Manager Google Cultural Institute (Valley of the Temple) - Triumph Group Contractor

  Responsible for the project of the Archaeological Park within Valley of the Temples.Work carried out:▪ Development and supervision of the work plan▪ Google's referrals on all project-related activities▪ Photo service support▪ Load more than 1000 images▪ Creating 11 thematic exhibitions▪ Realization of 2 virtual tours for Cardboard▪ Street View Review▪ Responsible for relations with national and international mediahttp://g.co/valledeitempliThe project was presented on July 13, 2016 at MIBACT Show less

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  FORMALAB S.R.L.

  Jun 2016 - Jun 2016

  Social Media Marketing Lecturer

  Topics covered during the course:- Geolocation- Google Analytics- YouTube- SEO- Google My Business- Google Search Consolle- Instagram- PinterestRealization of a video format for the promotion of the Sicilian territory

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  Fondazione Mondo Digitale

  Jan 2017 - now

  Training in high school for the boys of the last year on digital skills ▪ Presentation of seminar and events for Sicilian business woman that cover fields such as digital and social media marketing▪ Creation of the working plan▪ Elaboration of the media plan and distribution of the plan to the local level▪ Responsible for relations with local institutions

  • Digital Coach project Vivere Digitale Facebook Italia

    Jan 2018 - now

  • Digital Coach project She Means Business Facebook Italia

    Jan 2017 - now
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  Overalls Advertising

  Jan 2018 - Jan 2018

  Brand Manager and Digital Marketing Specialist

  Creation and implementation of the brand strategy for Oxygen FitnessMarket analysis for the identification of new omni-channel strategies Competitor analysisCreation of new business partnershipsDigital strategy: SEO Optimization; Creation of advertising campaign through Facebook, Instagram and Google Adwords.Creation of email marketing campaignsCreation and development of omni-channel communication strategyCreation and development of video content for Youtube channel Show less

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  Swaplay

  Jan 2018 - now

  Co-Founder and Chief Marketing Officer (CMO)

  Market analysis and planning of access penetration strategyCreation and implementation of the commercial strategyCreation Brand Strategy Planning Digital Strategy Individualization of online and offline promotional channels Identification of new business partnershipsDefinition of Budget

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  ICOutsourcing

  Jan 2018 - now

  Brand Growth Manager & Digital Marketing Specialist - PID Camera di Commercio Palermo ed Enna

  Programming and development of promotion and consulting initiatives to support SMEs and the process of growth and digital transformation, Industry 4.0 at the Chamber of Commerce of Palermo and Enna

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  Fondazione Istituto Guglielmo Tagliacarne

  May 2018 - now

  Trainer Google Digital Training (Fondazione Istituto Guglielmo Tagliacarne contractor)

  The project provides the organization of training events on a basis of regional organizations as follows:- Flagshipevent in the Chamber of Commerce capital of the region: two consecutive days with the provision of 4 seminars (replicating the same content morning / afternoon of each day) and digital check-up sessions to verify the level of online presence and to provide advice to improve;- Training workshops and digital check ups (on one / two days) organized to follow the flagship at the other Chambers of Commerce of the region. Show less