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Michele Dattoma

Michele Dattoma

Co-founder, Manager, Buyer

Followers of Michele Dattoma693 followers
location of Michele DattomaMonopoli, Apulia, Italy

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  • Timeline

  • About me

    Retail consultant (last collaboration: Tezenis), fashion industry, Puglia region.

  • Education

    • Prima Posizione Srl

      2016 - 2016
      Web Marketing

      I have learned the basics of: what a website needs to be noticed online; marketing strategies; how to use SEO and Adwords.

    • Wolters Kluwer Italia

      2016 - 2016
      Export Management

      Updated my knowledge on: how to approach foreign companies and partners; foreign market analysis; how to use the web to grow own network.

    • Istituto Professionale Alberghiero e Ristorazione

      1974 - 1977
      Diploma Maître di sala

      I have chosen this course to fulfill my desire to travel and challenge myself far from my hometown. In fact, thanks to this school and diploma, I had the opportunity to work since when I was very young far from home, bulding a network of italian and international costumers. Here I started developing my relationship, bargaining, listening, and customer satisfaction skills.

    • The Open University

      -

    • The Open University

      2021 - 2021
      Certificazione Google Digital Training Fondamenti di Marketing Digitale 90%

      Corso E-learning di Google sui fondamenti di Marketing Digitale, i temi trattati sono stati i seguenti: SEO; SEM; Google Adwords; Google Analytics; E-commerce; Social Media; Video Marketing ed E-mail Marketing.

    • Il Sole 24 ORE Business School ed Eventi

      2017 - 2017
      Master's degree Master in Specializzazione Retail Management

      Programme content: store technology innovation and digitalizing, shopper marketing, shopping experience, store people management, stores management and organization strategies, store opening plan, visual merchandising, sales planning, KPIs, assortment and buying policy.

  • Experience

    • Prima Visione SRL

      Jan 1980 - Jan 2003
      Co-founder, Manager, Buyer

      Highlights: first apparel distributor of important brand like Diesel and Wampum in South Italy, according to the trends, which lead to interesting sales results. Launch of an apparel mega-store of 600 squared metres for both men and women: quite unique format for that time in that area. My responsibilities included: buyer, sales, commercial development, people management, stores launch and management (3 in total), brands launch and management (3 in total).

    • Michele Dattoma srl

      Jan 2004 - Jan 2015
      Founder, Manager, Buyer

      Launch and management of apparel wholesaler focused on "young fashion" trend, along with the launch of the private label 'Mike Project'. My responsibilites included: general management, buyer, sales to client-stores in Italy and abroad, producers relationship management, attending fairs like Pitti Immagine Uomo, Bread and Butter, Premium Berlino, CPM Mosca, KYIV Fashion Kiev.

    • Spirit Fashion & More

      Jan 2007 - Jan 2018
      Founder, Manager, Buyer

      Launch and managing of an apparel store focused on "young fashion" style with an affordable quality/price ratio. My responsibilities included: store management, visual merchandising, people management, buyer, trends spotting (i.e. fairs), producers relationship management.

    • Tezenis

      Sept 2019 - now
      Retail consultant (last collaboration: Tezenis), fashion industry, Puglia region

      I have recently worked with Tezenis in finding the right location for their latest store in Monopoli in Puglia, popular touristic spot for Italian and foreign tourists.I have also managed the contract brokerage between the location property and the Tezenis store manager.I consult for small and big retail companies that want to open new stores and develop their commercial network in Puglia, especially in the fashion industry.

  • Licenses & Certifications

    • Retail Management

      24ORE Business School
      Jun 2017

    • Fondamenti di Digital Marketing

      Google Digital Garage
      Mar 2021

    • Corso in Export Management

      Wolters Kluwer Italia
      May 2016