Daniela Breitenbach

Experience

• 

  Bosch Thermotechnik GmbH

  Sept 2008 - Apr 2010

  - Optimizing, visualizing (Excel based) and presenting (Power Point) customer claim process in close interaction with management - Development of a claim controlling tool in Excel (data entries, analysis, evaluation and feedback to management) - Customer support for subsidiaries in Eastern Europe via phone, chat, mail and in person - Market analysis, product positioning, price calculations (Excel based) - Support product-portfolio analysis, logistic concepts, price management, country strategies (Power Point) - Presentations of monthly figures to management - Customer support for Australia, New Zealand and Poland via phone, chat, mail and in person - Price policy (analysis, scenarios, calculations, increases)- Product policy (introductions, repositionings, programs, BCG-Matrix) - Arrangement marketing plan discussion - Data management SAP R/3

  • Working Student Logistics EU

    Sept 2009 - Apr 2010

  • Working Student Sales Management

    Apr 2009 - Sept 2009

  • Intern International Sales

    Sept 2008 - Mar 2009
• 

  Mein Schreibservice .de

  Jul 2010 - Mar 2012

  Freelancer

  - Transcription of English and German interviews (market research studies, memos or job interviews) within tight deadlines - Translation of websites and contracts - Data acquisition and collection (i.e. Baselworld trade- show 2011)

• 

  Google

  Apr 2011 - Sept 2012

  AdWords Account Associate

  - Customer support for the German speaking (DACH) and UK/Ireland markets, manage client advertising accounts by responding to inquiries- Qualified AdWords Specialist (Search)- Ensure that quality guidelines are met by all team members (Quality Analyst) and find strategies to improve customer satisfaction (Customer Satisfaction Guru)- General and technical troubleshooting, billing and policy questions, questions relating to other Google products- Campaign optimization for SMEs and MNCs to maximize advertisers' return on Investment: keyword list, bids and budget, campaign structure, landing page, and further development opportunities- Evaluation of Google Grants applications Show less

• 

  Microsoft

  Sept 2012 - May 2013

  Display Account Manager

  • Manage high-tier agencies' and direct client's display and Microsoft Media Network campaigns on a day-to-day basis across all Microsoft products (MSN, Outlook, Xbox, Skype, Mobile, Windows 8 Apps) • Monitor contract delivery and report against KPIs, optimize campaigns to create best ROI and customer satisfaction• Coordinate, analyze and deliver mid/end campaign delivery reports• Liaise with technical vendor for campaign trafficking, monitoring and troubleshooting• Discuss inventory issues, identify solutions to manage client expectations, discuss new business and optimize workflow• Vertical Industry Case Study: Comparison of how automotive campaigns perform across different countries, placements and formats• Process Management: Project on how to manage campaigns more efficiently concerning time and quality Show less

• 

  LinkedIn

  May 2013 - now

  - Build and cultivate relationships with clients by providing best-in-class customer experience by proactively identifying and solving customer problems- Partner with sales support teams across Insights, and Creative, etc. troubleshoot campaigns and ensure error free execution- Proactively analyze and optimize customers’ advertising campaigns and marketing programs to make strategic recommendations to customers and ensure client objectives are met- Consult and own all aspects of the client’s media campaigns including targeting, implementation, optimization, and reporting- Own all aspects of the marketing campaign to ensure client objectives are met, from making recommendations on target audiences to proving ROI through campaign insights- Work collaboratively with the Sales/Account Director team to drive renewals and growth in existing accounts, focusing on consultative selling to meet clients’ marketing needs- Advise on creative and content quality and development, leveraging marketing expertise to maximize performance and delivery- Support customer communication and education including a best-in-class onboarding experience and ad hoc education needs- Participate in cross-functional projects with product and product marketing teams to improve service offerings and campaign management tools and ensure our customer needs are met Show less As an Account Manager at LinkedIn we are focused on driving customer satisfaction and retention by delivering effective marketing solutions and world class customer service. - Manage Customer success: Build solid customer relationships and act as an important point of contact for day-to-day customer needs. Proactively communicate campaign needs, performance and optimizations.- Create opportunities for retention or incremental growth: Identify and up-sell relevant, incremental marketing opportunities/programs to customers.- Create team efficiency: Build influential working relationship with internal stakeholders (Campaign Managers, Solutions, Marketing, Finance, Product, and Legal). Master process execution and constantly optimize individual and team time resources.- Know what’s possible: Learn the most common components of LinkedIn Products (Groups, Company Pages, LinkedIn Today, InMails, Content/Video Units, standard banners). Become intimately familiar with what is possible, where to get information and what hidden pitfalls to avoid Show less - Planning, coordinating, monitoring and optimizing client's advertising campaigns on LinkedIn (Display, InMail, Social/ Native Ads, Polls, Mobile) for the Nordic (Sweden and Finland) and DACH (Germany, Austria, Switzerland) market- Advising clients on their content marketing strategy and optimizing Sponsored Updates- Working on Programmatic Solutions in EMEA- Working closely with sales, internal teams and clients to provide technical support and strategic insights, in particular on creative solutions, targeting capabilities and optimizations- Delivering successful advertising campaigns against client's objectives, KPIs, and revenue forecasts - Expert advisor to internal and external clients on media planning (pre-sales) and execution of media campaigns (post-sales)- Advisor on analytical aspects utilizing knowledge of Salesforce, Doubleclick (DFP, DSM), and Merlin- Effectively managing relationships with clients by understanding client needs and presenting best advertising solutions to match their needs Show less

  • Lead Client Solutions Manager

    Sept 2023 - now

  • Lead Client Solutions Manager

    Oct 2021 - Aug 2023

  • Senior Client Solutions Manager

    Oct 2017 - Oct 2021

  • Account Manager - Marketing Solutions

    Apr 2015 - Sept 2017

  • Campaign Manager - Marketing Solutions

    May 2013 - Apr 2015