Cheryl Lim

Experience

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  CCS

  Mar 2015 - Sept 2016

  Founder

  Started due to my strong passion for sneakers, CCS is a self-established and self-managed online sneaker business which was founded by me when I was 18 years old. CCS operated for one and a half year, and has gained over 1,600 followers on its business media account. Carrying sneakers mostly from Nike and Adidas, CCS served over 200 customers during its time of operation. • Strong entrepreneurial mindset to single-handedly launch an online business selling sneakers• Analysed consumer and market trends to increase sales• Monitoring of company competitors’ activities• Handled cash flow statements• Generated creative strategies to develop brand awareness and online reputation to gain over 1,600 followers on my business’ social media account• Produced innovative social media content to increase consumer engagement• Efficiently managed communication with customers online and resourcefully resolved problems Show less

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  Seek Official

  Nov 2015 - Aug 2016

  Retail Associate

  Seek is an exciting, multi-label, sports fashion concept, featuring sports brands for those who seek to make a statement with their fashionable sports apparel. • Delivered exceptional customer service with attentiveness and enthusiasm, resulting in positive feedback and satisfaction from customers• Diligently executed store inventory management and conducted thorough stock-taking processes

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  Actually Trading

  Dec 2016 - Jan 2018

  Retail Associate

  Founded in 2005, Actually is a multi-label fashion boutique for the fun and quirky.• Delivered exceptional customer service with attentiveness and enthusiasm, resulting in positive feedback and satisfaction from customers• Conceptualised creative visual merchandising ideas, resulting in increased sales performance• Meticulously performed cash duties• Diligently executed store inventory management and conducted thorough stock-taking processes

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  Text100

  May 2018 - Aug 2018

  Marketing Communications Intern

  Text100 is a multi-award winning marketing communications agency with 600 consultants serving 250 clients in 21 markets worldwide. I was assigned to provide public relations and marketing support on six B2B and B2C accounts: CPG, Lenovo, Propell Asia, Red Hat, Rolls-Royce, and Siemens.• Consistently maintained up-to-date media lists of journalists • Executed daily media monitoring, and tracked industry and competitor information• Conducted in-depth research and compiled various reports in the form of newsletter reports, monthly reports, event coverage reports, quarterly reports, etc• Conscientiously undertook crisis management which involved consistent news monitoring and generating of reports• Drafted a press release for Propell Asia that secured coverage from top-tier daily and technology publications like The Business Times, The Straits Times, and e27• Created innovative social media content on Facebook, LinkedIn, and Twitter which were top-performing to elevate clients’ social media presence• Provided artistic direction for social media micrographics and infographics• Conducted social media performance analytics and took the initiative to suggest ways to improve engagement• Coordinated a media event for Lenovo and was involved in media invitations, managing influencers, event photography, and post-event coverage reports• Assisted in video production projects for Propell Asia and Jr.NBA Asia where I assisted in being a camera assistant and host respectively Show less

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  Freelance Photograper

  Nov 2018 - Jan 2020

  Freelance Photographer

  I provide photography services for a wide range of projects - from events, concerts, album art, to birthdays. For my works, I use both digital and analogue professional photography equipments.View my portfolio here: cheryllim.squarespace.com

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  National Heritage Board

  Feb 2020 - Jul 2020

  Intern, Festivals & Precinct Development

  The Festivals and Precinct Development (FPD) team is responsible for the organisation of two annual signature community outreach festivals under NHB – the Singapore Heritage Festival and the Singapore Night Festival as well as the place management of the Bras Basah - Bugis (BBB) arts and heritage precinct.[Key projects]1. Singapore Heritage Festival (SHF)• Proactively contributed to the first-ever digital edition of the SHF through the operational coordination of programmes • Liaised closely with SHF partners to ensure the success of festival programmes• Administered email account management and effectively attended to queries received 2. Singapore Night Festival (SNF)• Executed social media duties including comment management for SNF's social media channels to respond to queries received • Assisted in an SNF project collaboration with Singapore Management University's (SMU) Arts and Culture Management undergraduates to provide students with a hands-on action learning social media project3. National Day 2020 Light Up • Collaborated with the team to execute the light up of 10 national monuments and arts and cultural institutions for Singapore's 55th birthday 4. Bras Basah.Bugis (BBB) Placemaking• Conducted stakeholder and partnership engagement initiatives in the Bras Basah.Bugis precinct to contribute to a vibrant arts, heritage and design district • Proposed new and creative event ideas to boost the development of the BBB precinct • In charge of updating the BBB website consistently with upcoming events• Produced visuals and photographs for BBB’s website and social media channels, namely Facebook and Instagram, which were top-performing to increase social media performance• Involved in social media content planning with duties comprising of crafting copies, as well as copyediting existing and upcoming content• Monitored social media performance, and took the initiative to propose and execute new social media strategies to improve engagement Show less

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  National Heritage Board

  Oct 2020 - Mar 2022

  Assistant Manager, Education & Community Outreach

  The Education and Community Outreach (ECO) is a division in NHB that encourages greater exploration and ownership of Singapore’s heritage among Singaporeans. ECO manages outreach projects such as travelling exhibitions, community galleries, heritage trails, and NHB's publication (MUSE SG). [Project Management] I was the project lead for three exhibitions: 1. Street Corner Heritage Galleries: Kampong Gelam2. Travelling Exhibition: The World of Heritage Conservation3. Street Corner Heritage Galleries: Little India • Oversaw all aspects of exhibition-making which include exhibition design, fabrication, installation, de-installation, maintenance, and vendor management• Delivered media previews for the launch of two exhibitions and secured wide mainstream media coverage for NHB’s projects• Directed timeline management and guided the team to meet project milestones and deadlines• Administered budget management to ensure the successful delivery of projects• Facilitated interviews with contributors and stakeholders for content development• Executed partner management to secure venue sponsorships for the exhibitions• Conducted stakeholder management to acquire new and fruitful partnerships for NHB• Provided creative direction for photo and video shoots used as exhibition content[Programmes Management] I oversaw outreach programmes for three community galleries:1. Geylang Serai Heritage Gallery2. Kreta Ayer Heritage Gallery3. Our Tampines Gallery• Oversaw budget management and successfully piloted fresh and engaging public outreach programmes targeted at a wide variety of audiences • Diversified the programme offerings by implementing digital and phygital programmes to effectively engage the public during COVID-19 • Executed partner and vendor management to forge new community partnerships for NHB• Mentored and collaborated with junior staff to ensure smooth project deliveries• Designed marketing collaterals to publicise NHB’s outreach programmes Show less

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  National University of Singapore

  Oct 2022 - Mar 2023

  Senior Executive, Corporate Communications & Engagement

  The University Campus Infrastructure (UCI) department is dedicated to supporting the University's mission by managing and improving campus infrastructure to cultivate a vibrant and enriching campus life.• Delivered communication tasks such as the design and development of circulars, EDMs, and corporate slides, as well as photography, to effectively engage stakeholders• Headed the initiation of a website revamp project, overseeing timeline, budget, stakeholder, and vendor management to develop a comprehensive project plan for the team • Organised highly engaging events, including a town hall meeting for over 300 staff and a staff bonding activity, resulting in improved employee engagement and positive feedback• Oversaw a high volume of enquiries from internal and external stakeholders by delivering prompt responses, resulting in high levels of satisfaction• Facilitated a visit from an international institution to achieve increased partnership interest Show less

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  SG Enable

  Jun 2023 - now

  The Public Education initiative by SG Enable celebrates the abilities of persons with disabilities and encourages everyone to take positive action for disability inclusion and commit to building a more inclusive society and enabling lives.• Administered project and stakeholder management for National Day Parade (NDP) 2024, facilitating the design of the 2024 NDP packs featuring six artworks created by 40 student artists from 22 Special Education schools, in collaboration with the NDP Executive Committee and Temenggong Artists-In-Residence, a non-profit arts organisation• Led on-ground disability awareness initiatives such as educational game stations and an interactive installation which garnered high levels of engagement and positive feedback • Oversaw the grant management of six new public education projects to promote disability awareness in the community and school settings, which includes project assessment, support for grantees, and grant administration• Collaborated with two Institutes of Higher Learning (IHLs) to integrate disability inclusion into school settings by providing mentorship to students for disability awareness final year projects• Executed vendor management with creative agencies to oversee the design and production of public education collaterals Show less

  • Assistant Manager, i'mable Collective

    Apr 2024 - now

  • Assistant Manager, Public Education

    Jun 2023 - Mar 2024