
Jatin Aneja
SALES

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Skills
Sales managementSalesDistributionTeam managementEmployee relationsBrand managementKey account managementMarket researchNew business developmentBusiness developmentManagementMarketing strategyNegotiationAbout me
A Mission focused professional with 9 yrs. of experience in Channel Sales, Retail Sales, Distribution, Business Development, Sales Promotion, Team Management & Client Relationship Management. Adept in appointment and development of new channel partners & management of dealer/distribution network to ensure adequate market reach & capitalize on emerging market opportunities. Possesses capability in forecasting monthly / annual sales targets and executing them in given time frame.
Education

Maharishi Dayanand University
2007 - 2009Master of Business Administration (M.B.A.) Marketing & Finance 1st DivisionActivities and Societies: • Won Mr. Personality award at P.D.M.College of Engineering, (2007) • Won Mr. Evening award at P.D.M.College of Engineering, (2009) • Actively participated in School and College level cultural activities, sports, GD and won numerous prizes in them. • I was student coordinator in Debate at Paradigm, P.D.M.College of Engineering, (2009) B.Com Hons.

DAV PUBLIC SCHOOL
2003 - 200412th commerceHigher Secondary
Experience

ACG LEASINGS LTD
Apr 2009 - May 2010SALES
UNITED SPIRITS LTD.
Jun 2010 - Mar 2015Sr.Territory Sales ExecutiveAchieve budgeted sales volumes from Retailers, negotiating sales, providing secondary & Tertiary sales schemes, new product launches & creating consumer pull.Generate secondary sales by ensuring good trade relation with the Retailers/ Counter salesmen, brand availability, liquidation of stock, implementing merchandising & brand promotions.Monitoring and controlling a team of 5 Promoters to ensure the achievement of sales.Handle sales and distribution activities across the entire assigned Distributor’s network.Handle distributors’ and Retailers’ complaints and providing support to help line initiatives.Identify and implement demand generation activities and monitor secondary sales.Plays a major role in ensuring maximum brand visibility and capture optimum market shares Show less

Bacardi - Martini India Limited.
Mar 2015 - Mar 2019Ex;Area Sales Executive Responsible for Primary Sales, Secondary Sales & Collection for 8 districts in Haryana. Deliver budgeted sales for the territory within spend perimeters. Compile a monthly report detailing successes, challenges and next month’s plan. Maintaining budget vs. expenditure for respected area. Successful handling a team of 4 people. Successfully launched Two major super premium brands like Dewar’s White Label, William Lawsons and Eristoff Vodka in my respected territory and achieved the company objective. Show less

Pernod Ricard India
Apr 2019 - Aug 2022Territory Sales ManagerA goal-oriented professional with 12 years of extensive experience in Business Development,Retail Operations,Trade Marketing, Customer Relationship Management, and Team Management Currently working as Territory Sales Manager with Pernod Ricard India (P) Ltd. leading a team 9 Sales Executives for devising & implementing sales, marketing and growth strategies for 404+Retail Outlets Devised strategies and took initiative to generate business worth INR 400+ Cr./year across highly competitive regions of GT Belt-Karnal, Panipat, Sonepat and Kurukshetra with skills in developing excellent relationships with business partners to accelerate sales and ensure repeat business Show less

Bacardi India Pvt Ltd
Aug 2022 - nowArea Sales ManagerHandling On/Off Premise accounts of Haryana, Exploring opportunities for BIO brands growth and targeting WOD, availability age-variants of premium portfolio. Ensuring good and long-term visibility placements with tie-ups. Ensuring effective activations and promotions of various brand and keep tracker analysis(pre-post sale).
Licenses & Certifications

Blood Donation
Pgi
Languages
- enEnglish
- hiHindi
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