Catherine Abe

Experience

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  Midtown Printing Corporation

  Jan 2015 - Mar 2015

  Corporate Designer Intern
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  Get A Life TV

  Jun 2016 - Apr 2017

  Video Editor

  Get A Life TV is a community lifestyle TV Show that features brands/companies that promote health and wellness or recreational activities. Some of our partner sponsors are SkyDive Australia, Slim Secrets, Escape Room Melbourne.Duties and Responsibilities:Editing rough and final cuts on segments and episodes.Audio fixing and manipulationMotion graphics editing.Collaborate in scripting and storyboardingAchievements:- Initially hired for a production assistant role then promoted to do post-production.- Solved a communication issue between producers and the post-production crew by initiating a revision brief template that states the clear vision of the producers and how the crew plans to implement it.- Saved the production team from reshooting a full segment by removing the lipstick stain from one of the presenters through visual effects techniques. Show less

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  Impactiv8 - Social Media Education Services

  Aug 2017 - Oct 2017

  Video Production Intern
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  C31 Melbourne

  Aug 2017 - Oct 2017

  TV Production and Broadcasting Intern

  Channel 31 is a community TV show aired locally around Victoria. They air local sports shows, RMIT’s live 1700 talk show.Duties and Responsibilities: Organising show/program running times and paid advertising slots.Ingesting TV shows and ads into the broadcast system.Floor managing live broadcast for the show "1700"

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  Victoria University

  Jan 2018 - Jan 2021

  Video Producer

  Working within the student communications team, we provide a channel for students to get involved with activities and be connected to their peers and the university as a whole.Duties and Responsibilities:- End-to-end video production.- Liaising with the social media manager and the graphic designer to develop a content strategy. - Prepares creative briefs, pre-production documents such as a video production summary/plan, call sheets, project timelines and many more.Achievements:- Produced a visual effects advertisement for their student diary competition.- Introduced vertical videos for the first time in one of our mental health campaigns. Show less

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  Knox City Council

  Sept 2018 - Oct 2021

  Video Production Specialist

  The City of Knox is a local government organisation located in the south-east of Melbourne which supports a diverse municipality known for its parks, sports and recreation facilities and as the centre for manufacturing in the region. Duties and Responsibilities:- End-to-end video production from writing, filming, editing, designing and animating motion graphics while adhering to the company’s visual identity.- Translating creative brief into a script or storyboard.- Editing linear or nonlinear stories and live stream videos.- Analysing video statistics and metrics to understand the market.- Constant risk management in all videos released.- Developing video style guides and custom graphic templates to maintain a unified visual language within all content.Achievements:- Produced 92 videos within 11 months.- Produced a video that has 23,919 views out of 41,122 reach. The highest among Knox’s produced videos in the past.- Increased the “minutes viewed” of 2018-19’s videos to 152,770 from 25,582 (497% increase) of 2017-18’s videos.- Instigated a video style guide with a clear list of goals, strategies, and measurement techniques.- Researched and created a strategy to engage the community in council meeting videos. Noticed an exponential drop on the retention metrics and recognised the need for a better strategy. Hence, we devised a "list of topics" graphics on every 3rd second of the video. We also included the topic list on the post description with their respective time stamp so the viewer can skip to the ones they are most interested in. Since we implemented this, we noticed an increase in the retention metrics and we can now recognise which topic people are most concerned about. - Pioneered Knox News video series, a vertical video of Knox's breaking news. This made news more engaging and accessible to the community via their mobile phones. It has a quick turnover time thus, I created motion graphic templates exclusively designed for this series. Show less

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  Collabarts Studio

  Jan 2021 - now

  Founder, Producer

  We help businesses grow through video, photography and graphic design.

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  Victoria University

  Jun 2023 - now

  Sessional Lecturer for Bachelor in Screen Media

  Teaching what I do from my day to day in Collabarts to the new future generation so they can continue to do what they love and make a living from it 💛Teaches: - Business in the media industry- Pitching to clients- Project Managing client based commercial video projects