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Chiara Pro

Chiara Pro

Marketing Assistant

Followers of Chiara Pro368 followers
location of Chiara ProPadua, Veneto, Italy

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  • Timeline

  • About me

    CRM & Loyalty at Benetton Group

  • Education

    • Università Ca' Foscari Venezia

      2018 - 2021
      Bachelor's degree Business Administration and Management, General

      I attended a bachelor's degree in Business Administration and Management. During my bachelor's degree, I successfully attended a lot of different modules including:• Marketing• Management• Macro and microeconomics• Statistics • Mathematics• Accounting and financial statement analysis• Financial institutions and corporate financeDissertation: “The internationalisation of SMEs in the wine industry”

    • Cranfield University

      2021 - 2022
      Master of Science - MS Marketing

      I am a student at Cranfield University studying for an MSc in Strategic Marketing. My modules include:• Consumer Behaviour • Big data Insights and Analytics• Customer Relationship Marketing and Customer Experience• Managing Brands• Strategic Marketing and Planning• Digital and Social Media Marketing

  • Experience

    • Az. Agr. San Pio X

      Nov 2020 - Jan 2021
      Marketing Assistant

      I assisted the Social Media Manager. My tasks included:• Managing client database and keeping in contact with customers• Creating content for social media and newsletters• Shooting and editing photos and videos of products for adv campaigns

    • Cranfield University

      Jan 2022 - Sept 2022
      Social Media Representative

      I am responsible for the creation of digital content and for the management of the Strategic Marketing MSc Instagram page. Some of my tasks include:• Creation of graphics and designs• Planning and scheduling posts• Interacting with followers

    • Benetton Group

      Nov 2022 - now

      • Customer care management (II level) and related case management to provide support to customers and increase their satisfaction;• Support in creating and managing customer journeys and reporting within Salesforce Marketing Cloud platform for loyalty customers;• Implementation and management of the Loyalty Program in several markets through Salesforce Service Cloud;• Development of strategic activities to drive customer acquisition, affiliation and retention;• Coordination of online and offline initiatives dedicated to loyal customers in different markets;• Support in the creation of periodic reports on CRM data. Show less

      • CRM & Loyalty

        May 2023 - now

      • Customer Relationship Management Assistant

        Nov 2022 - May 2023

  • Licenses & Certifications

    • Correlation and Regression

      SAS
      Mar 2022

    • Exploratory Data Analysis

      SAS
      Mar 2022
      View certificate certificate

    • Decision Making with Data

      SAS
      Mar 2022

    • Cambridge English Level 1 Certificate in ESOL International (First)

      Cambridge Assessment English
      Dec 2016

    • TOEFL iBT

      TOEFL®
      Feb 2021

    • Predictive Modeling and Text Mining

      SAS
      Mar 2022
      View certificate certificate