Beatriz Ferrareto

Experience

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  Fundação Getulio Vargas

  Feb 2017 - Jul 2017

  Monitora da disciplina Introdução a Gestão e Administração Pública
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  Consultoria Júnior Pública - FGV

  Feb 2017 - Mar 2018

  • Consultora de Projetos para Área Pública

    Jun 2017 - Mar 2018

  • Trainee

    Feb 2017 - May 2017
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  BTG Pactual

  Nov 2019 - Dec 2021

  During my time at the bank, I gained valuable experience in strategy and project management. As an intern in the Strategy department, I focused on improving efficiency and optimizing marketing and sales activities. I was later promoted to Analyst, where I managed sales projects using big data and data science methods to improve lead quality, KPIs, sales strategies, and marketing campaigns. In addition, I collaborated with the Consumer Insights and Data Science teams to develop personalized strategies for each in-house consulting project. Show less

  • Strategy Analyst

    Dec 2020 - Dec 2021

  • Strategic Projects Intern

    Nov 2019 - Dec 2020
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  FGVcenn

  May 2020 - Aug 2020

  Student Research Assistant

  "Resilience and Well-Being of Entrepreneurs in the COVID-19 pandemic" at FGV's Center for Entrepreneurship and New Business

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  Bit2Me

  Jan 2022 - Aug 2022

  Digital Strategist

  As part of the Data Intelligence department, I analyzed data to optimize marketing campaigns, manage investments, and improve KPIs for the Brazilian market. I also conducted big data market research and monitored the brand's digital health. Thus, I was responsible for researching the market expansion in LATAM. Throughout the project, I reported directly to C-level executives.

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  WideLabs

  Sept 2023 - now

  As the COO and Partner at Wide Labs, I'm thrilled to share our journey as Brazil's most awarded AI company since our 2020 inception. In 2023 alone, we've secured international awards, including Cannes and Lia, thanks to our diverse team of experts. Our mission goes beyond competition; we're here to revolutionize industries with impactful, client-centered AI solutions. We are committed to address complex challenges and make a real difference in lives and, well, businesses.

  • Partner & Chief of Business Development

    Jun 2024 - now

  • Partner & Chief of Operations

    Sept 2023 - Aug 2024