Alessandra Sessa

Experience

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  WorldWide Srl

  Jun 2005 - Sept 2005

  Call Center Representative
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  Publishow Srl

  Jun 2006 - Sept 2006

  Sales Promoter
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  StageAlive srl

  Feb 2009 - Feb 2011

  Cashier Customer Service
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  Talento Dinamico

  Dec 2011 - Jun 2012

  Spring5 Internship

  Internship during the project Spring5 organised by Regione Lombardia aimed to internationalise Italian small-medium firms.

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  Buongiorno

  Sept 2014 - Oct 2016

  Jr Digital Marketing and Social Media

  Digital Marketing and Social Media management for Buongiorno's brands: KidzInMind,Loviit and b-venturesEvents organiser for Buongiorno's brands: KidzInMind, Loviit and b-venturesItalian App Store Optimization for Buongiorno's brands: KidzInMind, ThumbspireCorporate Internal Communication Platform and Monthly Internal Newsletter managementMonthly Global Marketing budget check and update

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  B-ventures

  Feb 2016 - Oct 2017

  Global Social Media Marketing & Organisation Team Member

  b-ventures is a project of DOCOMO Digital that aims to accelerate the growth of technological start-ups by sharing DOCOMO Digital’s experience as a dominant player in the international digital ecosystem over the last 15 years.▶ Content creation for social media channels (Globally);▶ Manage Adv campaigns;▶ Update the website;▶ Organise events;▶ Support startups incubated.

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  DOCOMO Digital

  Oct 2016 - Oct 2017

  Digital Marketer, Global Marketing Group

  ▶ Strategic Marketing and Social Media management for: KidzInMind (edutaining app for kids aged 1 to 6) and Loviit (e-commerce payments enabler)▶ Corporate Internal Communication, Intranet weekly update and Monthly Internal Newsletter management (copy and design editing)▶ Employer Branding activities▶ Events organiser and PR support for: KidzInMind and Loviit (Italy, France, Spain and UK)▶ Italian App Store Optimization (ASO) for: KidzInMind and Thumbspire▶ Monthly Global Marketing budget check and update Show less

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  MailUp

  Oct 2017 - Jan 2022

  • Own product communication and new launches• Partner with cross-functional stakeholders, including dev, product, sales and marketing,to plan and execute multi-channel go-to-market marketing strategies• Own, structure and deliver product sales training and enablement• Identify, build and deliver compelling presentations, webinars, video screencasts,collaterals and live product demos• Support content development for strategic company events• Monitor and analyze feature adoption and execute in-app campaigns, webinars and other strategic activities aimed to promote product usage• Write and update product knowledge base and external documentation Show less

  • Product Manager

    Jan 2021 - Jan 2022

  • Product Marketing Specialist

    Oct 2017 - Jan 2021
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  Sky Italia

  Feb 2022 - now

  • Close collaboration with the Business Owners to define and collectproject business requirements• Day to day collaboration with the internal structure of digital designfactory with the aim of creating innovative experiences for customersboth front end and back end on all touch points (human / digital)through the definition of new processes and the improvement ofexisting ones• Guide the sharing of business requirements with all the structuresinvolved (IT, Customer Marketing, Customer Journey, CustomerDigital engagement, Legal, Privacy)• Lead project SALs and dedicated meetings to updating themanagement Board and all stakeholders involved Show less

  • Experience and Service Design Manager

    Jul 2023 - now

  • Project Manager Offer & Base Management - Customer Digital Transformation

    Feb 2022 - Jun 2023