Surbhi Chaubey

Experience

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  SK planet

  Oct 2013 - Jan 2014

  Business Project Team Leader (Marketing)

  As the team leader, worked on the application architecture and online marketing strategies of the application.

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  Vidooly

  Jul 2015 - Jun 2016

  Inside Sales Associate

  Vidooly is an online video analytics & marketing company that provides video analytics tool & video marketing services to content creators, advertisers & media companies.★ Primary objective as Inside Sales Associate was to generate leads via inbound activities such as content marketing, social media marketing, search engine optimization and email marketing campaigns for B2B and B2C Sales.★ Account Acquisition & Retention: Managed key accounts for industry giants by fostering a robust, sustainable network of buyers, leveraging strong interpersonal, presentation and closing skills to optimize sales results.★ Revenue Generation: Sales representative with a history of exceeding employer expectations across diverse industries. Enjoy talking to people and establishing a long-term, loyal customer base.★ New Account Creation: Tenacious negotiator and closer; adept in conveying the benefits of products/services and generating customer interest. Quickly learn, master and sell new product offerings.★ Trend Analysis: Worked on video trend analysis with report generation providing insights through data analysis using proprietary tools. Forecasted growth in terms of in viewership and audience base for YouTube content creators.★ Territory Management & Customer Support: Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts.★ Cold Calling & Telephone Sales: Persuasive communicator; use consultative selling skills to identify opportunities, overcome objections, build relationships and turn cold canvassing into sales. Show less

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  Super Cassettes Industries Limited

  Aug 2016 - Jul 2020

  Manager, International Business and Digital Content

  ★ Primary objective as a key account manager is to help scale business functions on various song streaming OTT platforms by developing and deploying strategic content, marketing & distribution solutions.★ Work closely with Artists and repertoire (A&R) and Creative content teams to evaluate the business and financial forecasting of a particular project.★ Identifying the key performance indicators for success in the industry and reporting these to the senior management for the formulation of future marketing and content strategies of a song/album or artist.★ Managing relationships with existing key stakeholders where the primary tasks involve ensuring proper content placements, timely content delivery and collaborating on pre-launch marketing strategies.★ Reporting on the current opportunities within the industry by diagnosing competitive threats, identifying the unexplored area within the business and highlighting the strength of the company.★ Making sure the company is at the fore-front of all the new digital platforms by forming alliance with new businesses and seeing through negotiations from Agreement formation to managing deliveries and keeping the account updated.★ Responsible for consolidating data gathered from various streaming report generating tools. Monitoring constant valuation of new projects and impact of the change on the various streaming platforms. Give regular presentation and suggesting ways to improve to the senior management. Show less

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  Unacademy

  Oct 2020 - Feb 2022

  Category Manager

  ★ Developed go-to-market strategies to increase YouTube engagement, directly contributing to channel growth in views, subscribers, and overall user interaction.★ Managed backend operations for video sourcing and production, successfully launching multiple educational YouTube channels.★ Produced 1,000+ design assets, elevating brand identity across digital platforms through compelling and audience-relevant content.

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  BYJU'S

  Feb 2022 - Apr 2023

  Program Manager

  ★ Boosted app engagement by 2.3% at BYJU'S by developing Quizzo, a gamified in-app learning tool aimed at enhancing educational interaction and user engagement.★ Built a YouTube channel from scratch to 1.2 lakh subscribers within six months by developing content strategies tailored for Class 6-8, driving sustained growth and engagement.★ Led a team of 20 designers in creating over 1,250 high-impact YouTube thumbnails, consistently achieving a minimum 4% CTR by refining visual strategy and aligning designs with audience preferences.★ Generated leads valued at up to 85 lakhs by launching three high-impact GTM programs—BYJU'S Quiz Masters, Parent Club, and Summer Camps—that effectively engaged and converted target audiences. Show less

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  Unacademy

  Jul 2023 - Feb 2024

  Category Manager

  ★ Secured a top 3% market share for four consecutive months and generated over 60 lakhs in revenue for the NEET UG YouTube channel by launching targeted batch and paper initiatives.★ Increased YouTube viewership engagement by 13% through the management, launch, and training of over 50 educators, equipping them with best practices for teaching effectively on the platform.★ Spearheaded YouTube channel strategy for NEET UG, ensuring high engagement through a refined programming and delivery strategy.★ Oversaw end-to-end operations for content sourcing and publishing, producing over 250+ design collaterals to support brand goals.★ Drove consistent channel growth by aligning content with target audience needs and optimizing distribution for maximum reach.★ Led a team of 4 designers in creating over 1,250 high-impact YouTube thumbnails, consistently achieving a minimum 4% CTR by refining visual strategy and aligning designs with audience preferences. Show less

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  Freelance

  Mar 2024 - now

  Marketing Strategist & UX/UI Designer

  ★ Helped secure initial seed funding for an Indian startup by designing and delivering a prototype with over 50 web app screens, emphasizing a user-centered approach and functionality.★ Delivered over 50 meticulously crafted iOS and Android UI screens for a health app, informed by in-depth UX research conducted by me and my team to optimize the user experience.