Kimberly Clary

Experience

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  SMAK Strategies

  Aug 2014 - Dec 2014

  Intern

  - Launched a brand ambassador program- Increased engagement on Twitter, Facebook, and Instagram for multiple brands- Measured effectiveness of social media efforts week to week- Compiled media lists using CisionPoint

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  The Ranch at Rock Creek

  Apr 2015 - Sept 2016

  Ranch Ambassador

  Worked to develop the ranch ambassador department. Learned to balance demands from multiple departments and external vendors. - Defined program goals with coworkers and supervisors- Met with each department to identify pain points- Created role objectives Acted as primary point of contact for incoming groups. Developed strong relationships with guests and staff to provide the best overall experience. - Engaged future guests by initiating first contact, determining their needs, and developing unique itineraries- Recorded group and guest details in the property management system- Communicated event details with internal staff through BEOs, group resumes, and weekly meetings- Conducted post stay follow up with guests and staff Show less

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  Gloucester Park Harness Racing

  Oct 2016 - Jan 2017

  Function and Events Assistant

  Supported office staff and assisted with events for up to 8,000 patrons. Gained experience in conflict resolution between the client and the venue, developed communication skills, and learned to document standard processes. - Collaborated with marketing and grounds team to brand public events- Built relationships with clients by demonstrating consistency throughout each interaction- Organized vendors, entertainment, rental equipment and emergency staff- Wrote Standard Operating Procedures for casino gaming on site- Drafted event and risk management plans for city review Show less

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  Civica Associations Conferences & Exhibitions

  Apr 2017 - Jun 2018

  Senior Membership & Meeting Specialist

  Worked with five non-profit associations to increase their member engagement through communications, events, and continuing education courses. - Maintained websites and databases for five non-profit associations - Designed print and digital materials to promote event attendance and membership growth- Developed marketing plans for over 30 events per year - Created content for weekly e-blasts, social media posts, and print materials- Planned continuing education events, including webinars and lectures- Coordinated exhibitors, sponsors, and speakers for large conferences- Monitored event registration and updated trackers Show less

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  Beverage Factory

  Oct 2019 - Jun 2020

  Web Specialist

  Part of the creative team responsible for driving engagement and increasing sales. - Improving the user experience on existing websites by implementing mobile-first design and fixing bugs- Optimizing content and structure on multiple e-commerce sites to improve search engine ranking and visibility- Creating and maintaining listings on Amazon Seller Central and Amazon Vendor Central

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  TOMIS

  Jun 2020 - Oct 2023

  • Senior Marketing Manager

    Mar 2022 - Oct 2023

  • Marketing Manager

    Jun 2020 - Mar 2022