Pernilla Holmgren

Experience

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  Adidas

  Mar 2001 - Mar 2008

  Responsible for marketing and communications strategies for adidas Women, Originals, Men's Training & Kids. Managed the implementation of advertising and PR plans for those categories in Area Nordic. Managed the launch of adidas by Stella McCartney in area Nordic. Overall responsibility of securing a precise communication for adidas by Stella McCartney which included everything from sell-in to PR, advertising in-store events etc. Proactively ensured the most effective and cost efficient implementation of plans. Show less

  • Nordic Communications Manager

    Feb 2007 - Mar 2008

  • Nordic Communications Manager – Lifestyle

    Jan 2005 - Jan 2007

  • Project Leader - Marketing Communications

    Aug 2002 - Dec 2004

  • Marketing Assistant

    Mar 2001 - Jul 2002
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  Oriflame

  Mar 2008 - Jan 2015

  My responsibility included strategy development, brand/portfolio management and product development within the following sectors: Spa, Body Care, Baby, Kids and Oral Care.Responsible for market research, analysis and understanding of consumer needs. Brand strategy development. Product development including coordination of packaging and packaging design, fragrances, textures etc. 360 degree launch strategy and implementation within different markets around the world. Development of price strategy and discontinuation plans. Analysis & follow-up on sales and margin results. Show less

  • Global Brand Manager Personal & Hair Care

    May 2010 - Jan 2015

  • Global Product Manager Accessories

    Mar 2008 - May 2010
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  Adidas Group

  Feb 2015 - Dec 2019

  Responsible for adidas and Reebok shop in shops within Wholesale in the Nordics. The role was as much Marketing (build brand heat) as Sales (drive Net Sales).Developed a new team with Project Manager, Merchandiser and Analyst. Created clear roles and responsibilities within the team and towards other departments. Implemented a new business model for shop in shops.Achievements: Our team built one of the most successful shop in shops in Europe, the target for Net Sales per m2 was exceeded by 50% after less than a year. Winner of ”adidas Marketing Awards” in the category Collaboration. Winner of ”adi Oscar” for Best cross functional collaboration 2017. Show less

  • Senior Manager Retail Space

    Feb 2016 - Dec 2019

  • Senior Trade Marketing Manager

    Jul 2015 - Jan 2016

  • Senior Brand Communications Manager

    Feb 2015 - Jul 2015
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  Haglöfs AB

  Jan 2020 - May 2020

  Global Senior Campaign Manager

  Develop brand and communication strategies together with the Global Marketing Director. Member of Global Marketing Management Group.Establish aligned ways of working between Marketing, e-com, Retail, Sales, Product development and Country Managers in order to work towards the same goals with a common communciation strategy and plan. Responsible for the planning of brand campaigns and securing a premium execution by all departments.

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  Dometic

  Jan 2021 - Mar 2022

  Global Marketing Manager Dometic Home & Global Project Manager
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  Mips

  Mar 2022 - now

  • Vice President Brand & Marketing

    Mar 2024 - now

  • Global Head of Trade Marketing

    Mar 2022 - Apr 2024