Jessy Stark

Experience

• 

  TD

  Nov 2009 - Apr 2016

  Customer Service Representative

  •Consistently meet customer needs by providing excellent customer service and advice•Ensure always knowledgeable about new and current financial products and services to be able to transmit this information clearly to customers •Strive to meet quarterly sales goal by selling financial products to customers to best suit their banking needs in both face-to-face sales and cold calls in order to increase business and meet individual and branch goals•Create and show commitment to a personal development plan to ensure on going learning and career development •Remain compliant with a strong attention to details while working in a fast paced environment where client contact is high volume and multitasking is important Show less

• 

  Gore Mutual Insurance

  May 2012 - Sept 2012

  Marketing Assistant

  • Provided assistance to the marketing and broker services department• Managed RSVP database and tracked attendees for all broker training sessions and events• Vendor management; researching, contacting and negotiating with outside suppliers• Provided marketing support on creative materials including advertising, broker communications as well as developing templates and forms for management

• 

  Flanagan Foodservice Inc

  Jan 2013 - May 2013

  Student Consultant

  • Researched and analyzed the food service industry within the London and Toronto markets• Met with existing and potential clients to form new contacts and retrieve necessary data through questionnaires• Compiled data and form recommendations for the company for the future

• 

  OLG

  May 2013 - Aug 2013

  Gaming Marketing Co-op Student

  • Executed project plans for various promotions, events, targeted offers and gaming floor events• Coordinated gaming marketing participation at OLG Corporate Events, working closely with the Corporate Events and Community Relations department and the Associate Advertising Manager • Coordinated and monitor the creative approval process liaising with key stakeholders• Liaised with key creative, media and printing partners to help ensure effective and on time delivery of marketing programs• Handled all site requests for reprints of Marketing collateral from production to delivery• Developed relevant promotion and program documents Show less

• 

  BrandAlliance

  Aug 2014 - Apr 2017

  Project Manager

  •Oversee the planning and implementation of projects while working and communicating with both internal and external stakeholders to develop online promotional programs to meet their business marketing needs•Develop project documentation to layout future marketing program plans while working closely with an IT development team to execute business plans for online marketing content to promote the clients brands •Execute and oversee project tactics including performing copy and creative editing (web), providing creative direction as well as managing approvals and resources•Multi-task and work interdependently managing multiple simultaneous projects to meet tight deadlines for all involved, while clearly reporting project status and all deliverables to all project stakeholders both internal and external •Host regular status meetings to ensure all parties involved in the project remain up to date and on track in regards to workload, timelines and budget•Experience and strong understanding of print, production and distribution processes Show less

• 

  OLG

  Jan 2016 - Oct 2017

  • Lead and manage projects province-wide specific to the Winner’s Circle Rewards loyalty program such as Targeted Offer, Member Mornings and Welcome offers • Maintain relationships with internal and external partners to maintain and execute on-going program initiatives • Ensure key elements of the programs are executed on time and on budget by effectively and efficiently planning and resourcing • Effectively manage project development process from initiation to launch through briefing, mechanics, policies, procedures and schedules, hosting meetings and performing various duties• Manage project and program budgets and assist with monthly requisitions as well as budget forecasting • Evaluate results and conduct post-mortem analysis of programs to provide strategic recommendations to stakeholders as well as assessing any possible risk Show less • Provide support to manage and execute both local and province wide campaigns by developing the necessary documentation including overviews, policies and procedures, rules and regulations and IT briefs • Manage stakeholder approval process to ensure campaigns are executed with minimal legal risk, to ensure compliance and to meet AGCO standards by utilizing the campaign approval process• Act as a key point of contact with various stakeholders including representatives from agencies, AGCO and external partners• Act as a brand ambassador for the OLG Slots and Casinos brand by reviewing and providing recommendations on the development of creative assets to ensure brand standards remain consistent for digital, print and radio advertisements• Lead special project requests as required to drive the OLG Slots and Casinos brand in line with our guiding principles• Perform necessary email live check reviews as required for corporate province wide campaigns Show less

  • CRM Marketing Specialist, Gaming Marketing

    Feb 2017 - Oct 2017

  • Marketing Specialist

    Jan 2016 - Feb 2017
• 

  Track DDB

  Oct 2017 - Mar 2019

  Project Manager, CRM

  • Managed major CRM implementation projects, taking ownership of the overall program to ensure thatall project deliverables were completed on time, on target and on budget as planned• Responsible for overseeing the development of data driven projects from initiation to launch with astrong focus on CRM and digital campaigns• Executed campaigns, but not limited to web, email, DM and social in partnership with cross functional teams to create and prioritize work streams against available data and technical resources• Demonstrated experience in creating and maintaining project documentation such as statements ofwork, project schedules, resourcing allocation and post-mortem presentations• Responsible for identifying, reporting and addressing project risks and issues as well as providingmitigation strategies and solutions• Worked closely with both internal and external stakeholders by building relationships and managingexpectations and problem solving where necessary• Oversaw projects from initiation to launch while managing various departments schedules andresources including creative, data, quality assurance and technical teams• Participated in project briefings and hosted project kick-off meetings and status meetings, bothinternally and externally• Worked closely with analytics teams and external clients to develop KPIs and track achievement bytesting campaigns variables and segmentation Show less

• 

  Wunderman Thompson

  Jun 2019 - May 2021

  Sr. Project Manager
• 

  VML

  May 2021 - now

  • Director, Delivery

    Jul 2024 - now

  • Program Director

    May 2021 - Jun 2024