Parul Sagar

Experience

• 

  IndusInd Bank

  Jun 2014 - Aug 2014

  Research Intern
• 

  FabHotels

  Jun 2015 - Jul 2016

  Marketing Analyst- Strategic Branding Partnerships

  - Boosted partnership strategies with 4 key partners giving 12% growth in business revenue- Charted Airbnb channel for premium locations, devising niche growth strategies, contributing 30% to overall bookings - Navigated offline marketing partnerships to cross-sell with brand- Worked on Instagram channel and contributed to 5% increase in engagement rate

• 

  Affle

  May 2018 - Jun 2021

  - Navigated 150+ global partnerships leading to potential business growth and ~35% profitability of all stakeholders- Enhanced performance of key partners and upsell new advertisers to their account, closely monitoring growth and any performance blocker- Restructured processes and maintained strong liaison between internal and external partners- Identified and developed prospective pipeline of partners in mobile-web advertising category- Maintained pulse on the in-app advertising ecosystem and attended digital marketing industry close circle events- Formulated market mapping plans to identify prospective regions to work Show less

  • Senior Manager- Media Acquisition & Partnerships in App Marketing

    Apr 2021 - Jun 2021

  • Manager- Media Acquisition and Partnerships in App Marketing

    Apr 2019 - Apr 2021

  • Assistant Manager- Supply Partnerships

    May 2018 - Apr 2019
• 

  Accenture

  Apr 2022 - Jun 2022

  Management Consulting Analyst

  Contributed in strategy and tech-implementation project in Sustainability CoE for an Oil & Gas Client.

• 

  Accenture Strategy & Consulting

  Jul 2023 - now

  Management Consulting Analyst