Samantha Lins

Experience

• 

  Press Communications LLC.

  May 2009 - Aug 2009

  Promotions and Marketing Intern

  Assist with the planning, setting up and execution of promotional events. Office work.Interact with listeners.Customer service. Promotions.

• 

  Coleman Communications LLC

  Nov 2009 - Nov 2011

  Public Relations Consultant

  Create and post content for clients' Twitter accounts, Facebook accounts and Blogs. Build relationships and interact with potential and current customers for clients via social media accounts.

• 

  Charter College

  May 2010 - Oct 2011

  Employer Relations, CSO

  Responsible for developing and maintaining relationships with employers in the community in order to obtain job/internship leads that resulted in graduate job placements.

• 

  PCG

  Feb 2012 - Nov 2014

  Content Manager

  Manage the day-to-day work of PCG’s Content Team. Create and publish press releases, blogs and website content that is optimized for search engines (SEO). Utilize CMS platforms such as Wordpress and PRLog. Sequentially promoted from roles of Content Writer and Managing Editor

• 

  Villeroy & Boch

  Nov 2014 - May 2017

  Marketing Communications

  Manage and edit Villeroy & Boch's lifestyle blog.Create inspirational content for Villeroy & Boch's e-commerce and corporate websites.Craft and distribute press releases, and handle resulting press requests.Organize trade show attendance for the Bath and Wellness division.Brainstorm and execute a variety of multi-media campaigns.

• 

  Lotus823

  Nov 2017 - now

  - Lead the integrated marketing team, with five direct reports.- Continuously ignite meaningful change within the organization by striving for continuous improvement in business service offerings, employee engagement and overall standards.- Responsible for a variety of pivotal client-facing duties, including but not limited to all client PR and digital marketing strategies.- Develop and maintain working relationships with client contacts, located globally.- Shape strategic narratives that build brands across all media landscapes.- Responsible for success of client accounts. - Responsible for strategy creation, creative concept development, and execution of client campaigns.- Launched and manage Amazon Marketing as a service for lotus823.- Play an integral part in business development, both researching, preparing and pitching prospective clients to bring new business to lotus823. Show less

  • Vice President, PR & Marketing

    Feb 2024 - now

  • Director of PR & Marketing

    May 2020 - Feb 2024

  • Integrated Marketing Manager

    Nov 2018 - Feb 2024

  • Senior Account Manager

    Nov 2017 - Feb 2024