Celia Chou

Experience

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  YouTube

  Feb 2017 - now

  Content Creator

  ・Created and designed my brand on YouTube, garnering over 1.3 million views.・Established an independent educational consulting firm after offering five years of free higher education resources online.

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  FLUX Inc.

  Jul 2017 - Sept 2017

  Summer Marketing Intern

  ・Cooperated with IT and mechanical teams to fix errors on the website.・Directed a video which reached 83.8k users and gained 618 positive reviews in a week.・Held three offline workshops and user insight interviews to increase brand awareness.・Adapted to the new environment by learning the basic knowledge of 3D printing in a week to create better content.

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  國立臺灣大學

  Sept 2017 - Jul 2018

  ・Analysed several business cases and conducted qualitative interviews to assist the professor in producing articles for academic journals.・Wrote literature review and collected secondary data from academic databases.・Related subject: Gamification and telehealth. · Assisted approximately 30 international students over the course of Marketing Theory and Innovation.· Eased the professor's jobs by revising the students' assessments.

  • Research Assistant

    Sept 2017 - Jul 2018

  • Teaching Assistant

    Sept 2017 - Jan 2018
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  UNIQLO

  Feb 2018 - Apr 2018

  Management Trainee Intern

  ・Developed management skills by working in a branch with over 70 employees in one of the biggest shopping malls in Taiwan.

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  Intake Education

  Mar 2019 - Aug 2019

  Video Producer

  ・Directed and produced six advertising videos at the University of Manchester, the University of Essex, the University of Leeds, and the University of Sheffield.・Partnered with the head marketing team to create social media marketing videos to promote UK higher education institutions.・Cooperated with Thailand marketing office to film videos which interview professors and Thai students at the University of Birmingham.

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  Sentinel Technologies Ltd

  Mar 2019 - Jun 2019

  Digital Marketing Specialist

  ・Developed an overall social media marketing strategy for the managing director.・Assisted in NSI SUMMIT exhibition to promote company software systems: MiSentinel and MiPeople.・Directed and produced 7 advertising videos with managing directors, regional account managers, and RiverIsland senior retail risk managers.

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  THG

  Sept 2019 - May 2020

  E-commerce Trading Executive - Beauty Division

  ・Took ownership of the online business to achieve sales targets and deliver KPIs, including but not limited to growth rate, revenue, AOV and conversion rate.・Managed relevant online launches with international teams in line with the global marketing calendar. ・Monitored competitor performance and initiatives to ensure THG stays ahead of market activity. ・Prepared and presented daily sales reports, including analysis and activities for any gap or incremental. ・Created marketing content for the lookfantastic e-commerce website and optimised the site's user experience. Show less

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  BeBit

  Jan 2021 - Jul 2021

  Marketing Specialist

  ・Established the Google Search Ad strategy to promote B2B consulting service.・Provided monthly Ads reports and explained the results to managers.・Researched the Taiwanese market and listed high-conversion keywords.・Improved SEO of the website by collecting and interpreting data from Google analytics.・Topic: Customer Experience, User Experience, Digital Transformation・B2B Marketing, Social Media Marketing, Branding, Wordpress, SEO, Google Ads, Content Marketing

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  First Commercial Bank (FCB)

  Jul 2021 - Mar 2022

  2nd rotation of the management associate(MA) programme. 1st rotation of the management associate(MA) programme.

  • Management Associate, International Banking Division

    Jan 2022 - Mar 2022

  • Management Associate, Everyday Banking Division

    Jul 2021 - Jan 2022