Sharmila Krishnamoorthy

Experience

• 

  ALS

  Aug 2017 - Jan 2018

  Food Technologist

  Conducted an array of nutritional testings on various type of food samples to determine the nutritional value of the food. The nutritional tests conducted inclusive of fat, protein, anisidine value, peroxide value, and fiber tests. Apart from that, frequently performed validation and verification test on existing testing procedures to ensure the relevancy of the testing procedure in order to derive consistent result with little or no deviation to ensure authentic outcome.

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  Averex Technology Sdn. Bhd.

  Mar 2018 - Sept 2021

  The primary objective of my role is mainly focused on Business to Business(B2B) marketing, in which I work and strive to increase brand awareness and publicity, invent channels to increase market share for Averex's range of products and ensure customer satisfaction through the services and sales experience provided.Primary responsibilities includes:- Propose and implement overall marketing and strategy planning programs and facilitate client development through marketing activities- Determine customer segmentation for customize campaign to be planned and implemented- Create and propose Marketing plans/ campaign geared towards customers in line with strategy, targets and within budget- Execute marketing and campaign plans to achieve target set- Conduct competitor analysis on time-to-time basis- Provide creative & informative ways to educate sales team and customers on product awareness>Advertising, Promotion & Public Relation- Promote company products and equipment to potential and existing customers via advertising and promotional channels- Coordinate with sales team to create suitable campaign for corporate customers- Plan and execute approved marketing campaigns and advertisement via both digital and traditional platforms- Manage and upkeep Averex's digital platforms that is under my supervision ( Website & social media accounts)- Understand and engage in data analytics to study and prepare suitable A&P based on analysis- Prepare, execute and monitor extensive email marketing campaigns- Identify, propose and execute suitable B2B promotional activities/campaign via digital platforms>Content Marketing & Management- Create suitable, innovative & sustainable content/write up to engage customer/ potential customer's interest- Plan, prepare and execute content strategy in line with objective set- Monitor content performance based on content metrics for improvisation Show less Primary responsibilities- Propose & implement overall product strategy by developing programs and facilitate client development through client serviced program- Gather market information, understand market's need and develop competitive programs-Develop technical materials, training materials and presentation materials- Conduct presentation on products & programs to provide clear and comprehensive information to client relating to the proposed product and services- Conduct relevant product and program training at client's site for their staffs upon request or need be. Other key responsibilities- Provide product solution support & technical advice to sales department- Provide technical advice to clients upon request by sales department- Assist in managing portfolio of products involving marketing and sales- Assist in developing and managing marketing activities namely product strategies and sales support programs- Involve in promoting company products and equipment to new and existing clients via advertising and promotion programs Show less

  • Marketing Executive

    Jul 2019 - Sept 2021

  • Application Specialist

    Mar 2018 - Jul 2019
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  Double A (1991) Public Company Limited

  Sept 2021 - Dec 2022

  Marketing Executive

  The primary objective of my role is mainly focused on both Business to Business(B2B) and Business to Consumer (B2C) marketing, in which I work and strive to increase brand visibility and publicity,diversify channels to increase market share for Double A range of products via various marketing campaigns and programs within the approved marketing budget.Primary responsibilities includes but not limited to;- Conduct business analysis via volume, marketing spending and market data analysis to achieve business target- Work with diverse marketing agencies for the development and execution of brand campaigns- Conduct market research to develop consumer insights of the brand's product- Propose and execute end user marketing campaigns- Monitor and control the marketing programs expense to be within approved budget- Manage and handle the brand's official E-commerce platforms - Create content, manage and upkeep the brand's social media accounts Show less

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  Inside Scoop

  Dec 2022 - Jun 2023

  Marketing Executive
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  Ricoh (Malaysia) Sdn Bhd

  Sept 2023 - now

  Marketing Executive