Elisabetta Torossi

Experience

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  Skidmore, Owings & Merrill, USA

  Jan 1981 - Jan 1982

  Graphic Designer

  S.O.M. was one of the largest architecure offices in the world, specialized in skyscrapers. I worked there as a Graphic Designer, developing graphics and signage systems for high rise buildings.

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  Gregotti Associati, Italy

  Jan 1982 - Jan 1984

  Graphic Designer

  It was my first job in Italy; Gregotti is one of the world’s most famous architects. I worked there as a Graphic Designer, developing graphics for exhibitions.

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  Bozell, Jacobs, Kenyon & Eckhardt, Italy

  Jan 1984 - Jan 1988

  Art Director

  BJKE was an American advertising company. I was an Art Director, under the supervision of the Creative Director. Among my Clients: Bose (Hi-Fi), Sergio Tacchini (sportswear), Alisarda (airlines), Spigadoro (foods), Revlon (beauty products), Plasmon (baby foods).

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  McCann Erickson Italy

  Jan 1989 - Jan 1995

  Senior Art Director

  McCann is one of the world's largest advertising companies. I worked at first, as a Senior Art Director, for the General Motors Creative Team, an international group which did the creativity of all the advertising campaignsfor european countries. I studied the creativity for advertising campaigns, under the supervision of the international Creative Director. I also participated to the realization of the work, and went to the international meetings with our Clients. Then I moved on to the Milano offices; among the Clients I worked for: General Motors (cars), Coca.Cola (soft drinks), Nestlè (foods), Piaggio (scooters), Boots (pharmaceuticals), Waterman (pens). Show less

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  Leo Burnett Italy

  Jan 1995 - Jan 2005

  Senior Art Director

  Leo Burnett is a large American advertising company, with offices all over the world; I was responsible for the creativity of tv, print, outdoor and radio advertising campaigns, as well as the supervision of production.Clients I worked for: Ferrero (foods), Fiat (cars and commercial vehicles), Mareblu (canned foods), Corriere della Sera (newspaper), Mondadori (publishing house), Coca-Cola (soft drinks), SDA Bocconi (university), Cariplo (bank), Tampax Italy (feminine products), P&G Dash (laundry detergent), Associazione Bambini in Romania (charity), Stocky-Docky (children's clothing), Star (foods), Profit (tv corporation). Show less

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  Etc Italy

  Jan 2005 - Nov 2009

  Owner

  Research and development of new Gluten Free products; marketing and communication.

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  Etc Italy, The Marketing Project

  Nov 2005 - Apr 2009

  Creative Director

  I am a Creative Director free-lance; I work mostly for one agency,The Marketing Project (among others, TBWA and Mondadori).TMP is a marketing agency with a strong interest in advertising (above and below the line) and packaging. I am responsible for advertising campaigns, as well as packaging design and below the line. I also partecipate to the development of strategic guidelines, and keeping contacts with the Clients. Some of the Clients I worked for: Merloni (household appliances), Consorcio (canned tuna), Bonduelle (foods), Star (canned foods), Palmera (canned foods), Petreet (pet food), Candy (household appliances), Galbani (dairy products). Show less

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  Gluten Free Splendini & Co. Srl

  Jun 2012 - now

  Partner

  I founded Gluten Free Splendini & Co. (a Top Class Gluten Free sweets and cookies Lab) and has been a Partner since. My responsibilities include: management, development and marketing of products, creation and marketing of new products, new business