Sabrina King

Experience

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  Lee Young and Partners

  Jun 2008 - Aug 2008

  Autocad Technician Trainee
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  Power Generation Company of Trinidad and Tobago (PowerGen)

  Jul 2009 - Aug 2009

  Human Resources Trainee
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  Power Generation Company of Trinidad and Tobago (PowerGen)

  Jul 2010 - Aug 2010

  Human Resources Clerk
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  Trinidad and Tobago National Petroleum Marketing Company Limited

  Jun 2011 - Jul 2011

  Lubricant/Export Sales Trainee
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  Trinidad and Tobago Ministry of Gender, Youth and Child Development

  Jun 2012 - Aug 2012

  Project Assistant Intern
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  Arthur Lok Jack Graduate School of Business, The University of the West Indies

  Nov 2012 - Dec 2017

  In my role as a Programme Specialist, I diligently researched and benchmarked past and present business activities and programs, both locally and internationally, to discern their relevance to the local market. I meticulously scoped the market, carefully assessing clients' needs to pinpoint training opportunities tailored specifically for in-company requirements. Conducting client meetings was a regular part of my duties, where I adeptly gathered feedback to inform the development of tailored proposals. Through this process, I ensured that our training initiatives precisely met the demands of our clients, fostering a mutually beneficial relationship built on understanding and responsiveness. Show less

  • Programme Specialist - In Company Programmes

    Jan 2014 - Dec 2017

  • Administrative Assistant - Executive Education Unit

    Nov 2012 - Dec 2013
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  ISD Health Solutions Ltd

  Jan 2018 - Jul 2019

  Marketing Officer
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  Trinitica International

  Jun 2019 - Sept 2021

  Marketing Consultant
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  Caesar’s Army Ltd.

  Aug 2019 - Nov 2023

  Brand Specialist

  As the Brand Specialist at Caesar's Army, I was entrusted with the pivotal responsibility of meticulously managing the esteemed brand identity of Caesar's Army, ensuring its resonance and consistency across all platforms and interactions. My role extended to the strategic development of proposals and adept management of sponsorships for events and festivals regionally and internationally, orchestrating synergistic partnerships that elevated both the brand and the experiences it offered. Integral to this position was the cultivation and maintenance of an extensive network, nurturing relationships within the internal Caesar's Army community and forging strong bonds with external stakeholders. Through astute networking and community management, I facilitated collaborative ventures and fostered a sense of belonging that strengthened the brand's presence and impact in the industry. Show less

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  BrandRx Consulting

  Dec 2020 - now

  Founder & Managing Director

  I provide strategic brand management, marketing strategy and social media management consultancy in Trinidad and Tobago, serving Entrepreneurs, SME's and Innovators.

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  LUHU APP

  Feb 2021 - Jun 2021

  Marketing Coordinator
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  GISCAD Limited

  Jul 2021 - Jun 2023

  Led a regional team through the rebranding process of the GeoTrac Fleet Management Solution as well as spearheaded the 20th Anniversary rebranding exercise for GISCAD Group of Companies. Guided the team to understand the objectives and benefits of both rebranding efforts. Through collaborative discussions, identified key elements such as target audience, messaging and visual identity to shape the new brand. Leveraged strengths of the team to navigate challenges, overcome resistance to change and implement the rebranding strategies; positioning both GeoTrac and GISCAD for long-term success in their respective markets. Show less

  • Group Marketing Lead

    Oct 2021 - Jun 2023

  • Marketing Specialist

    Jul 2021 - Sept 2021
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  GISCAD Limited

  Mar 2024 - now

  Responsible for leading and managing the GeoTrac Fleet Management Sales Team, Customer Success Team, and Customer Service operations to ensure optimal performance and customer satisfaction. This role involved developing and implementing sales strategies, overseeing customer support initiatives, and continuously improving service delivery. Additionally managed and strengthened relationships with existing resellers, providing them with the necessary support and resources, while also driving the expansion of the reseller network in the LATAM market. This role also included managing the partner relationship with Geotab to ensure seamless collaboration and integration. During this temporary assignment, the ultimate goal was to achieve sales targets, enhance customer retention, and grow the market presence in the region. Show less

  • Group Marketing Manager

    Jul 2023 - now

  • GeoTrac Fleet Management Division Manager

    Mar 2024 - May 2024