Amit Chakravarty

Experience

• 

  Ajanta Quartz (FMCG Product division)

  Apr 2002 - Nov 2004

  Marketing Executive
• 

  Hutchisson Essar

  Dec 2004 - Oct 2006

  Zonal Marketing Executive
• 

  WorldSpace

  Nov 2006 - Aug 2008

  Assistant Marketing Manager
• 

  Reliance Big TV

  Sept 2008 - Jan 2010

  Marketing Manager
• 

  DishTV

  Feb 2010 - Aug 2011

  Regional Marketing Head - West
• 

  Reliance Communications

  Sept 2011 - Jul 2020

  Senior Marketing Manager

  Working as Senior Manager for Reliance Communications Ltd, a leading enterprise telecom service provider across the globe, since September 2011. Skilled in managing Projects, Request For Proposal preparation, identification of customer's business needs, solution presentation and demonstration.Demand/ Lead Generation Activities: Generating qualified leads from various channels of marketing i.e. Outbound calling, email campaigns, Inbound Channels (Toll free, Chats, etc) for the organization and passing to business development team. Identifying opportunities for cross & up-selling to existing customers.Product Marketing: Handling product marketing for new products i.e. collateral's, internal & external training Planning & Budgeting for Events: Budgeting for New Product Launches in the zones. Conceptualizing & Planning events for new & existing products. Customer engagement programs for all zones. Show less

• 

  Saarathi Health Care & Redrock India

  Sept 2020 - Sept 2021

  Freelance Marketing Consultant/Mumbai, India for

  Developing & Presenting Marketing Campaigns for Brand Awareness & Lead Generation through social media, Webinars, Virtual & On-ground Events in assigned budgets and presenting to clients.Developing & Presenting Social Media Strategy (LinkedIn, Facebook, Instagram, Twitter, etc.)Planning & presenting Inbound & Outbound marketing strategy through chats, website registration, Email marketing, cold calling etc.Developed and executed social media strategy for LinkedIn & Facebook for Kalpataru Power Corporation Show less

• 

  Big Data Xchange

  Sept 2021 - Mar 2022

  Marketing Manager

  Handling lead generation for Southeast Asia, US & UK Markets.Developing Marketing Campaigns for Lead generation & Brand Awareness through social media, Webinars, and Virtual & On-ground Events in assigned budgets.Developing Social Media Strategy with Digital Marketing Manager (LinkedIn, Twitter, etc.)Planning & presenting Inbound & Outbound marketing strategy through chats, website registration, Email marketing, cold calling, etc. Capturing leads in Salesforce & developing Marketing Lead FunnelOversaw content creation (product shoots, interviews, product videos, newsletters, blogs, Case Studies, Sales Collaterals, etc.) for seasonal initiatives. Manage event logistics, creative design, content development, budget management, and reconciliation. Show less

• 

  Tata TeleServices Limited based in Mumbai

  Apr 2022 - now

  Senior Manager BTL & Regional Marketing

  Developing Marketing Campaigns for Lead generation & Brand Awareness through physical & virtual events i.e., Webinars, Virtual & On-ground Events in assigned budgets. Identification of different offline & online media (i.e., industry-specific events, print, hoardings & digital media.) for building brand visibility & awareness.Creating & implementing Channel partner marketing plan with Partner Managers.Supporting Channel Partners with product training & marketing content to achieve targets. Defining & implementing channel partner incentive programs and monitoring the marketing programs & leads till closure and measure the ROI of channel partner programs.Boosting brand visibility & awareness in connected buildings in key visibility locations & deploying product kiosks and branding of Channel Partner offices.Co-branding with partners on promotional display and merchandise placementPlanning & executing field marketing campaigns/events after conducting preliminary research.Enabling & developing robust knowledge of all product lines & services to our Channel partnersCreating business expansion opportunities for Channel Partners through field marketing programsProducing various literature, signage, merchandise, and other materials to be used at field marketing events.Managing relationships with third-party vendors and venuesAttending & participating in relevant trade shows and events for lead generation. Monitor industry trends and competitor activities.Managing &Tracking BTL regional budgetsGenerating, Sharing & Tracking leads from various marketing campaigns for the sales team. Show less