
Julie Catona
Manager/Sales

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About me
META Certified | Artist | Social Media | Graphic Designer & Certified Pastry Chef
Education

Institution: Kingston High School City/Country
-High School Diploma
SUNY Ulster County Community College
-Academic Diploma Visual ArtQualifications:Visual Art* Qualified for Life Drawing and Design*Adobe Suites of Photoshop/Flash/IllustratorKnowledge of Art History* Graphic Design * Swish Website Design*

Lincoln Culinary Institute
2010 - 2012Associate of Science (A.S.) International Baking and Pastries 3.8
Academy of Art University
2013 - 2018Bachelor of Fine Arts (B.F.A.) Animation, Interactive Technology, Video Graphics and Special Effects 3.9
Experience

Red Planet INC
May 2004 - Feb 2007Manager/Sales
YQ Furniture
Feb 2006 - Apr 2009Manager
Future Illustrations/ LuCreativ
Oct 2009 - nowOwner,Creative DirectorOur clients range from Financial Advisors, Lawyers and Non-Profit Organizations to Green Companies and Innovative Technology groups. Specializing in designing marketing collaterals & online digital campaigns, we are able to conceptualize and build brands from the ground up. By utilizing trending concepts and ideas, we've got the skills to add uniqueness to your Brand by way of...-3D Animation-Video Effects-Stopmotion & Puppet fabrication-Set Design-Logo Design-Marketing Collateral Design-Website Design-SEO & Social Media Campaign-Fine Art-creative directive assistance -marketing/business promotion Show less

Bone Zappetit.
Jan 2012 - nowOwnerBone Zappetit offers 100% all Organic, made-to-order treats for your pup! Super-food enriched for added vitamins, minerals and healing qualities!

Cary Stamp & Company
Jan 2013 - Jan 2016Digital Media DirectorAs the Director of Digital Media at Cary Stamp & Company, Julie manages all creative, technological, editorial, and social media marketing for the Cary Stamp & Company brand. With over 8 years experience in Graphic Design & Digital Media Marketing, she enjoys the excitement of developing and managing innovative marketing campaigns- to keep Cary Stamp & Company in the forefront of the latest marketing developments.Responsibilities include: • Devising strategies to drive online traffic to the company website.• Tracking conversion rates and making improvements to the website.• Developing and managing digital marketing campaigns• Utilizing a range of techniques including paid search, SEO and PPC.• Overseeing the social media strategy for the company.• Managing online brand and product campaigns to raise brand awareness.• Managing the redesign of the company website.• Improving the usability, design, content and conversion of the company website• Responsibility for planning and budgetary control of all digital marketing• Evaluating customer research, market conditions and competitor data.• Review new technologies and keep the company at the forefront of developments in digital marketing Show less

3i Advertising
Feb 2016 - nowDirector of Social MediaA champion of social media tools and technologies, with a track record of creating and implementing successful social media programs that have won numerous awards in the Water Park industry. Julie keeps up-to-date with constantly evolving technologies in online social media platforms, SEO, Marketing, Graphic design ,and Animation. Working closely with clients to create innovative and effective campaigns by creating both visual designs, text copy and marketing strategies for over 15 companies including multi-million dollar Water Parks & Theme Parks.• Develops and manages online marketing campaigns for an array of clients & businesses, effectively driving brand awareness, engagement, and traffic to social media pages.• Achieves a strong, visible social media presence and develops concepts with viral potential. • Continuously monitors online public relations and ensures the success of client programs.• Assesses social media marketing strategies to determine rate of return. Identifies and taps into new channels to optimize ROI and fuel revenue growth.• Develops social content, contests, and campaigns for Facebook, Twitter, Pinterest, YouTube, Snapchat and Instagram • Manages social communities, including scheduling content, monitoring engagement and responds to user comments & questions in real-time• Identifies trending topics as they arise and reacts accordingly• Maintains a consistent voice across channels aligned with branding and target audience• Generates insights into community performance and provide recommendations for improvement• Creates social media reports and aggregate data into actionable insights to inform marketing and editorial• Creates the social media strategy & budgets for social media activities • Recruits and manages the social media marketing team Show less
Licenses & Certifications
- View certificate

Facebook Certified Digital Marketing Associate
Facebook Blueprint - View certificate

Meta Certified Digital Marketing Associate
MetaJan 2022 
Certified Pastry Chef
American Culinary Federation -- Official LinkedIn Page
Languages
- roRomanian
- spSpanish
- enEnglish
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