Erik Durham

Erik Durham

Theatre Publicity Team

Followers of Erik Durham1000 followers
location of Erik DurhamHolland, Michigan, United States

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  • Timeline

  • About me

    Regional Marketing Consultant for the Fastest-Growing Car Wash Franchise in the Country!

  • Education

    • Hope College

      2009 - 2013
      Bachelor’s Degree Theatre/Communications Graduate

      Activities and Societies: Theatre Department, Music Department Active in theatre and communications departments. Served as an actor and student director for Hope College theatre productions. Received two performance scholarships from Hope College during my college career spanning 2009 to 2013. Additionally, I wrote a children's musical during my senior year at Hope. it was nominated for best original one-act at the American College Theatre Festival (Region III).

    • Holland High School

      2005 - 2009
      High School Graduate

      Activities and Societies: Vocal Dimensions, Theatre, Concert Choir, Young Life Student Leadership

  • Experience

    • Hope College

      Aug 2011 - May 2013
      Theatre Publicity Team

      Planned and implemented new marketing strategies for semester productions including posters, video promotions, etc. On top of this, created and implemented social media accounts for the theatre department including Facebook and Twitter.

    • Holland Public Schools

      Sept 2016 - Sept 2018
      Testing Coordinator

      -Spearheaded the Testing Center, overseeing students with Individual Education Plans (IEPs), providing invaluable guidance, and ensuring a structured environment for their test-taking needs.-Collaborated closely with the special education department at Holland High School on a daily basis to seamlessly align test schedules with the availability of the room, ensuring a smooth and accommodating testing experience for students.-Demonstrated exceptional organizational and communication skills, resulting in a highly efficient and supportive testing process for students with diverse learning needs.-Achieved remarkable results with a nearly 20% increase in test grades for students who used the Testing Center, showcasing the positive impact of the role on student success. Show less

    • Young Life

      Sept 2016 - Dec 2017
      Social Media Coordinator

      Created and implemented social media platforms for area ministry using Instagram, Facebook, and Twitter. Create clean and sleek designs by using photos and programs like Canva and Desygner.

    • B2 Outlet Stores

      Sept 2018 - Jul 2020
      Marketing Associate

      •Assisted in media buys, including Broadcast and Print, to enhance the company's advertising reach and presence.•Spearheaded the creation of weekly email campaigns, highlighting new inventory in our stores, utilizing Kangaroo (a loyalty program) and MailChimp. These campaigns were instrumental in driving customer engagement and sales.•Showcased creative direction by designing all in-store signage, creating an enticing shopping environment for customers.•Took the lead in designing all direct mail and newspaper advertisements, ensuring consistent and compelling brand messaging.•Played a pivotal role in growing and developing the company's loyalty program from its early stages, fostering customer loyalty and repeat business. Show less

    • Crown Motors Holland

      Jul 2020 - Sept 2021
      Internet Sales Specialist

      -Managed internet car sales inquiries, initiating purchases over the phone and guiding consumers to commit to appointments with product sales specialists.-Fostered post-purchase and during-sales engagement with consumers, ensuring a positive experience throughout the sales process.-Tracked all engagement and interactions using CRM system DealerSocket.

    • B2 Outlet Stores

      Aug 2021 - Dec 2023
      Director of Creative and Brand Development

      -Facilitated the purchase of all media buys, encompassing OOH (billboards), OTT/Streaming, Broadcast, Radio, Print, Digital Advertising, and more.-Achieved a significant increase in foot traffic by over 9,000 footsteps in 2023 within a month of implementing OTT as part of our multi-channel marketing strategy.-Drove an 80% growth in Instagram and Facebook channels through strategic social media campaigns. The company's social media presence has surpassed over 155k followers across all channels.-Appointed to the corporate leadership team, the Vision Implementation Team, to help achieve the company's overarching goals.-Orchestrated creative direction for in-store signage and institutional messaging across the entire chain.-Played a pivotal role in designing and executing impactful email and SMS marketing campaigns, contributing to enhanced customer engagement.-Designed and updated the company website from scratch using WordPress and Elementor, including the implementation of numerous plugins and basic HTML coding. Show less

    • Hope Summer Repertory Theatre

      May 2024 - Aug 2024
      Marketing Director
    • Tommy's Express® Car Wash

      May 2024 - now
      Regional Marketing Consultant
  • Licenses & Certifications

  • Volunteer Experience

    • Leader

      Issued by Young Life on Dec 2009
      Young LifeAssociated with Erik Durham
    • Worship Leader

      Issued by New Vision Church on Nov 2009
      New Vision ChurchAssociated with Erik Durham