Erik Durham

Experience

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  Hope College

  Aug 2011 - May 2013

  Theatre Publicity Team

  Planned and implemented new marketing strategies for semester productions including posters, video promotions, etc. On top of this, created and implemented social media accounts for the theatre department including Facebook and Twitter.

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  Holland Public Schools

  Sept 2016 - Sept 2018

  Testing Coordinator

  -Spearheaded the Testing Center, overseeing students with Individual Education Plans (IEPs), providing invaluable guidance, and ensuring a structured environment for their test-taking needs.-Collaborated closely with the special education department at Holland High School on a daily basis to seamlessly align test schedules with the availability of the room, ensuring a smooth and accommodating testing experience for students.-Demonstrated exceptional organizational and communication skills, resulting in a highly efficient and supportive testing process for students with diverse learning needs.-Achieved remarkable results with a nearly 20% increase in test grades for students who used the Testing Center, showcasing the positive impact of the role on student success. Show less

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  Young Life

  Sept 2016 - Dec 2017

  Social Media Coordinator

  Created and implemented social media platforms for area ministry using Instagram, Facebook, and Twitter. Create clean and sleek designs by using photos and programs like Canva and Desygner.

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  B2 Outlet Stores

  Sept 2018 - Jul 2020

  Marketing Associate

  •Assisted in media buys, including Broadcast and Print, to enhance the company's advertising reach and presence.•Spearheaded the creation of weekly email campaigns, highlighting new inventory in our stores, utilizing Kangaroo (a loyalty program) and MailChimp. These campaigns were instrumental in driving customer engagement and sales.•Showcased creative direction by designing all in-store signage, creating an enticing shopping environment for customers.•Took the lead in designing all direct mail and newspaper advertisements, ensuring consistent and compelling brand messaging.•Played a pivotal role in growing and developing the company's loyalty program from its early stages, fostering customer loyalty and repeat business. Show less

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  Crown Motors Holland

  Jul 2020 - Sept 2021

  Internet Sales Specialist

  -Managed internet car sales inquiries, initiating purchases over the phone and guiding consumers to commit to appointments with product sales specialists.-Fostered post-purchase and during-sales engagement with consumers, ensuring a positive experience throughout the sales process.-Tracked all engagement and interactions using CRM system DealerSocket.

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  B2 Outlet Stores

  Aug 2021 - Dec 2023

  Director of Creative and Brand Development

  -Facilitated the purchase of all media buys, encompassing OOH (billboards), OTT/Streaming, Broadcast, Radio, Print, Digital Advertising, and more.-Achieved a significant increase in foot traffic by over 9,000 footsteps in 2023 within a month of implementing OTT as part of our multi-channel marketing strategy.-Drove an 80% growth in Instagram and Facebook channels through strategic social media campaigns. The company's social media presence has surpassed over 155k followers across all channels.-Appointed to the corporate leadership team, the Vision Implementation Team, to help achieve the company's overarching goals.-Orchestrated creative direction for in-store signage and institutional messaging across the entire chain.-Played a pivotal role in designing and executing impactful email and SMS marketing campaigns, contributing to enhanced customer engagement.-Designed and updated the company website from scratch using WordPress and Elementor, including the implementation of numerous plugins and basic HTML coding. Show less

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  Hope Summer Repertory Theatre

  May 2024 - Aug 2024

  Marketing Director
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  Tommy's Express® Car Wash

  May 2024 - now

  Regional Marketing Consultant