Tanya Kaliszewski

Lancaster University

Activities and Societies: Student Representative Modules & Skills:• Marketing Analytics and Modelling (multidimensional scaling, cluster analysis, promotional modelling using regression) • Marketing Research Methods (estimation of direct and indirect effects of marketing activities on sales, VAR modelling, impulse-response modelling)• Data Mining for Marketing and Sales (worked with a direct marketing dataset of 95000 observations and 500 variables – the analysis was performed in SAS Enterprise Miner) • Forecasting (time… Show more Modules & Skills:• Marketing Analytics and Modelling (multidimensional scaling, cluster analysis, promotional modelling using regression) • Marketing Research Methods (estimation of direct and indirect effects of marketing activities on sales, VAR modelling, impulse-response modelling)• Data Mining for Marketing and Sales (worked with a direct marketing dataset of 95000 observations and 500 variables – the analysis was performed in SAS Enterprise Miner) • Forecasting (time series forecasting in R Studio)• E-marketing (wordpress.com).Thesis: How can the LEGO Group Quantify, Estimate and Predict the Impact of Cannibalization Across the Portfolio? Show less

Высшая Школа Экономики

Modules: Theory and Methods of Management Decision Making, Project Management, Business Communications, Human Resource Management, Organisational Behaviour, Logics, Management of State and Municipal Contracts in Russia, Analysis and Evaluation of Programs and Policies, Economic Sociology, Institutional Economics, Microeconomics, Macroeconomics. Thesis: Management Development in Banking Sphere: Issues and Ways of Improvement.

Высшая Школа Экономики

Modules: Marketing‐Management, Branding Strategies and Brand-­Management, Customer Experience Management, Marketing of Services, Marketing Metrics, Marketing Analysis and Audit, Marketing Strategies, Strategic Management. Thesis: Factors affecting consumer behaviour in times of crisis.

Student Representative

Associated with Tanya Kaliszewski