Marlon Farinas

Experience

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  Canon Solutions America

  Jan 2000 - Jan 2008

  Senior Account Executive
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  Crowne Corporation

  Jan 2008 - Jan 2010

  Senior Account Manager
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  PCM: The Right Technology, Delivered.

  Apr 2010 - Aug 2011

  Account Executive
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  Preferred Homecare / Lifecare Solutions

  Sept 2011 - Mar 2017

  Account Manager

  • Establish and maintain quality relationships with key healthcare professionals in Hospitals, Skilled Nursing Facilities, Home Health companies, Medical Groups, and doctor’s offices, including Pulmonologists, Cardiologists, Oncologists and other practices to grow LifeCare’s footprint in a highly competitive California market place.• Managed 2 Sales Hospital Liaisons and 4 internal Patient Service team members on VIP Key Accounts in the whole South Bay area and including parts of Los Angeles.• Conduct training and inservices with healthcare professionals on specific therapies such as Oxygen,CPAPs/BiPAPs and Non-Invasive Ventilators for instruction of use and/or medical qualification andguidelines.• Created and designed various marketing materials such as the Medicare Guideline pocketbook and the Referral Tracker, which was implemented company-wide.• Introduced the utilization of cloud-based CRM tool within my branch and team to maximize and quantify growth by having a complete profile of accounts and referrals, including activity history, key contacts and client communications to determine the next plan of action. Show less

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  Caremax Medical Equipment & Supplies

  Apr 2017 - Oct 2018

  Senior Account Manager

  ๏ Developed and maintained business relationships on-site at hospitals and other locations with key referral sources in case management, social services, discharge planning and doctor’s offices.๏ Worked with hospital liaisons and internal customer service team to conduct account profiling activities and successfully built a growing network of contacts.๏ Provided and organized in-services of new products and service offerings, as well as any new Medicare/Medicaid information.๏ Attended marketing and networking events to further strengthen relationships and acquire new contacts and referral sources.๏ Served as a point of escalation for issues or concerns that the client/account encounters from time of referral to set-up or delivery. Show less

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  OneSource Healthcare Solutions, LLC

  Jun 2017 - Sept 2018

  Business Development Manager

  Developed and managed Medical revenue cycle management prospects to present EHR and Practice Management solutions to private practices.

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  Seasons Hospice & Palliative Care

  Oct 2018 - Jul 2020

  Hospice Care Consultant
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  Caremax Medical Equipment & Supplies

  Jul 2020 - now

  Director Of Business Development

  • Acquire and develop business relationships with key contacts and accounts in Hospitals, Skilled Nursing Facilities, Home Health companies, Medical Groups, and doctor’s offices in the greater Los Angeles area. • Focusing on leveraging cost saving post-acute programs to maximize and grow the foot print of the company that will produce a flow of new business and referrals. • Prospecting new business and contracting opportunities through relationships with Medical Directors, Utilization Managers, and Case Management Directors and participating in the contract negotiation process. • Identify key facilities in need of post-acute patient management programs to help prevent re-admissions and Medicare penalties. • Promote all marketing initiatives and current product releases with vendor partners by conducting Inservices to hospital staff and/or doctor's offices. As well as performing extensive customer needs analysis and site surveys to key accounts to ensure efficient and effective customer service between Caremax and our clients. Show less