Sara Ahern

Experience

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  Datatrend Technologies

  Oct 2012 - Jun 2013

  Project Analyst

  ° Coordinated infrastructure improvement projects across 50 states.° Managed relationships with over 100 vendors and partners to ensure timely completion of tasks.° Created daily reports to track progress and quality assurance.

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  Pangea Money Transfer

  Jun 2013 - Nov 2016

  ° Responsible for conducting weekly user behavior analysis through funnel tracking, A/B testing and heat maps to define potential areas of improvement in conversion and retention rates. Our current mobile platform has industry leading retention rates of over 80% cohort after cohort.° Accountable for all product requirements, user stories and User Acceptance Testing for every new feature and platform changes in the company (over 100 releases to date across 14 States and 5 countries).° Research market trends and conduct usability tests in order to maintain the strong focus on mobile (95% of users transact on a mobile device).° Proposed user interface improvements to the referral program that increased the overall participation rate by 20%.° Improved all communication flows, including notifications, error messages and a new interactive screen, that drove 35% incremental monthly conversions and reduced error messages by 71%.° Worked on a project to improve the experience for loyal users and designed a one-click “send again” feature that increased retention rates by 31%.° Recently designed changes to the webapp user interface on mobile that helped grow activation rates by 131% after the first month.° Worked with the VP of Product in the creation and prioritization of the company’s product roadmap to achieve quarterly results.° Worked directly with the VP of Product, Product Designer, and Engineering team in an agile environment to ensure successful product and feature releases Show less ° Conducted user research to improve the platform’s login mechanism and worked on a solution that decreased the verification drop off rate by 70%.° Designed user surveys and tagging processes that improved Marketing channel attribution by 20%.° Researched and implemented a process to automate the user’s Net Promoter Score.° Worked on a new language of preference selection process that resulted in 65% incremental engagement in the apps.° First team-member to apple Quality Assurance principles for every website, web app and native app release.° Hired and managed the first Customer Satisfaction team and scaled it to have 6 agents both in the US and Mexico.° Designed the structure, processes, and report templates for the ticket monitoring tool (Zendesk). ° Structured the first events and properties in the funnel analysis platform (Mixpanel) and created a library for other users. Show less

  • Product Associate

    Sept 2015 - Nov 2016

  • Operations Manager

    Jun 2013 - Sept 2015
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  Higi

  Nov 2016 - Nov 2017

  higi is a cloud-based health engagement platform that allows consumers to track biometric and lifestyle data and share it with people they trust. Users engage on our platform, track progress at our stations, online at higi.com and via mobile applications, engage in challenges and connect with their health community via higi’s omni-channel platform. For those with a stake in the health and wellbeing of their community, higi is a gateway, allowing our partners to:° Engage with patients for better outcomes° Drive at-risk patients to the pharmacy° Find at-risk populations and become their partner in health° Use our marketing channels to promote products and programs° Team lead for Washington Redskins partnership to grow higi users by 20% in the Washington DC area.° Worked directly with the Redskins Partnership Marketing team and higi’s Marketing team to launch digital advertising campaigns to increase challenge participation and user acquisition ° Cross-functional lead within higi to ensure product, design, data, sales and marketing efforts were aligned° Analyzed user journey and engagement to understand gaps and increase acquisition and performance of programs° Executed and completed higi’s Data Champion program to gain better insights and access of user analytics, data, and journey mapping° Organized and analyzed customer data to report back to Marketing and Retail teams at higi Show less

  • Marketing Program Manager

    Sept 2017 - Nov 2017

  • Communities Administrator

    Nov 2016 - Sept 2017
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  CME Group

  Dec 2017 - now

  * Lead a team of project managers in the execution of global marketing campaigns* Manage relationships internal and external digital marketing vendors and agencies.* Oversee the development and execution of multi-million dollar campaigns that drive awareness and lead generation through strategic search, display, video, social, and automation. * Drive process improvements and optimizations to enhance efficiency in campaign execution and media management. *Collaborate closely with senior leadership and stakeholders to shape marketing strategies and achieve business goals. Show less * Collaborate with marketing managers to plan and development digital marketing product campaigns that align with and support the core business goals. *Collaborate with copy, creative, web, automation, and analytics teams on a day to day basis to successfully drive campaigns to completion. * Plan and execute paid media campaigns that drive awareness and lead generation through strategic search, display, video, social, and automation. * Support day-to-day relationships with third party digital marketing vendors and agencies. * Manage and communicate priority initiatives across the marketing department Show less

  • Lead Digital Marketing Project Manager

    Sept 2024 - now

  • Senior Digital Marketing Project Manager

    Mar 2022 - Sept 2024

  • Project Manager

    Dec 2017 - Mar 2022